国际商业交换生项目（成绩：优，前 20％） 中国，香港 部分课程：资本市场，财务管理，管理实务，商业案例分析 万通国际商业案例大赛一等奖，杰出表现奖学金（前 10%) 接受资本市场、财富管理、风险管理、退休管理、投资理财、销售循环、财务策划等入职培训 协助公司拓展内地市场业务，撰写证券投资基金行业报告，对比香港与内地基金业关键性指标（包括可比财务指标、 资产收益率等）并提出合理性建议，带领 7 人团队完成 35 页分析报告 深入分析研究华夏基金管理公司并撰写企业报告，运用 SWOT 和 4P 法分析其产品组合，竞争地位，完成 17 页分析报 告（英文版） ，提交给公司高层用于了解内地市场 协助部门经理进行市场调研，通过问卷进行 30 名客户的调研与分析，完成任务质量在团队排名前 20% 实习生 中国，北京 2010.07-2010.08 过来人（北京）咨询有限公司 ——中国领先的雇主品牌方案提供商，下辖中国最大的大学生求职网站，主要客户包括欧莱雅、IBM、中移动等 领导 4 人的项目团队搜集和分析企业信息，按照相应的分析框架制作针对潜在雇员的企业分析报告（包括麦肯锡、
Words: 941 - Pages: 4
A brief about the organization: TI Automotive Incorporated in England, TI Automotive is the only global supplier of fully integrated fuel storage and delivery systems for cars and trucks and the leading supplier of fluid carrying systems for braking and powertrain applications to automakers worldwide. TI automotive employs over 18,000 people, has more than 100 facilities, operating in 27 countries spread over 6 continents. Bundy India Ltd. is a fully owned subsidiary of TI Automotive. Earlier
Words: 4093 - Pages: 17
for the business since the incorporation of this system into all the major strategies or processes of the business can have a direct impact on the performance of the business (Sambamurthy et al. 2003). Majority businesses, therefore, have started to plan their strategies with their focus on information technologies in general and ERP adoption in particular (Bharadwaj 2000; Robey et al. 2002). Despite the fact that the businesses are looking for deriving competitive advantages by the adoption
Words: 4361 - Pages: 18
Course: International Business: BUS-201-1404 Assignment: Assignment 4 Chinese Flavors for American Snacks The brands in the busy supermarket in Beijing may be recognizable to most Americans, but the flavors certainly are not. Lays potato chips sold in Beijing are blueberry flavored rather than sour cream and onion. Cheetos come in strawberry and milk, and Minute Maid sells aloe juice instead of orange juice. American companies hoping to capitalize on China’s $186 billion fast food and processed
Words: 2700 - Pages: 11
24108 Marketing Foundations 1. Introduction to Marketing and the Marketing Environment What is marketing? * “The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society at large” * Marketers need to learn what customers, clients, partners and society want * Marketers use information, develop new ideas and offer something unique/special * Ongoing process Why study
Words: 4012 - Pages: 17
Introduction ALDI is a German Based Discount Supermarket Chain. Albrecht Discount is the full form of ALDI. The Supermarket Chain consists of two main groups. ALDINORD and ALDI SUB. However both groups are independent in their operations and work within the specific market grounds. The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht. The company has transformed from a small business to one of the most successful and valuable retail business chain with
Words: 4226 - Pages: 17
learning from marketing class and based on that develop a marketing plan for chosen brand. To do that we chose the product Asian Paints Royale and explored the various product related aspects. The detail analysis consisted of 5 stages 1. Detailed analysis of product based on situational analysis 2. Evaluation of marketing strategy for previous years 3. Review of current marketing strategy 4. Comparison with marketing plan of competitor brands 5. Developing marketing plan for next year
Words: 4123 - Pages: 17
the SmithKline Beecham and they have form the GlaxoSmithKline. In the year 2000, GlaxoSmithKline have the name and known as GSK. GSK had employs around 110,000 workers in 117 countries, and is including over 40,000 that participate in sales and marketing. There are few global headquarters which is separated in GSK House in Brebtfort, London, United Kingdom and United States. The London and New York stock exchanges have listed the GSK Company in their list. Some well known brands such as Ribena (beverage)
Words: 3608 - Pages: 15
Toggle Boggle Company’s Marketing Plan: Part A Marketing Management, MKT500 July 27, 2014 Executive Summary Started in 2013 by two application developers in their home office, the Toggle Boggle Company was built upon an idea. The idea pertains to the compatibility of multiple display devices, almost all of them with some level of computing power that run proprietary applications like Netflix, Hulu, Pandora, Facetime, and Skype. These application developers realized that a growing demand
Words: 2387 - Pages: 10
Capstone Project by Candice Sutterer February 17th, 2014 1. SWOT analyses are important in any business to evaluate their business structures and how to grow by analyzing their strengths, identifying the weaknesses to improve on, opportunities to grow by identifying the strengths and weaknesses, and also to know the threats to the business. Understanding all four of these concepts can easily make or break any business model. It is important to identity all four of these points to truly understand
Words: 5275 - Pages: 22
