Feinstein Graduate School Company Project of Marriott A Writing Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: HOSP 6509 Prof. Kim Chunzi Wang Oct 22, 2012 Company information * Company history Marriott International is one of the biggest and finest hospitality business groups around the world. It owns a variety of famous brands which includes Ritz-Carlton, Bulgari Hotels & Resorts, JW Marriott, and Renaissance. All these brands represent
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Please see the top 11 risks Marriott will face as below, a) General macro economic risk 1) – 3) 1) General economic uncertainty and weak demand in the lodging and timeshare industries could continue to impact Marriott’s financial results and growth. 2) The hospitality industries are highly competitive, which may impact Marriot’s ability to compete successfully with other hotel and timeshare properties for customers. 3) Currency exchange fluctuation might make Marriot very vulnerable to foreign
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A marketing research on the segmentation, targeting and position of different brands in Marriott International Course: Principles of Marketing Faculty responsibility: D. Sleeman Program: PGD2 Name: YAO Feng (Emma) Words Count: 2632 Date: 02.10.2008 Statement of Authorship “I certify that the totality or assigned portion of this assessment is my own work and contains no material which may have been used for the award of any degree or diploma in any institute, college or university. Moreover
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Explain how the Ritz Carlton's management objectives and goals allow the hotel properties to achieve superior service regardless of the workforce or culture of a country in which it operates its hotels. New! Drag and drop to rearrange your apps. Sign in to try it. Goals and objects are the building blocks to measure an organization’s success or failure. Goals express what an organization would like to achieve. For example, a company’s goal could be to process employee travel vouchers in
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Marriott International implemented its Group Pricing Optimizer (GPO), a group pricing sys- tem that helps its sales force price hotel rooms for group customers. The system uses price-elasticity models for each statistically derived market segment to recommend an optimal rate and negotiating range. To assist the sales manager during the negotiations, GPO also displays additional data, including avail- ability of sleeping-room inventory, potential displace- ment of more valuable business, probability
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THEORY AND HYPOTHESES DEVELOPMENT Since previous studies (Park et al. 1991; Roedder-John and Loken 1991) have shown that categorization and schema theories appear to provide a valid theoretical base for brand extension research, we base our predictions for reciprocity effects on the same theoretical ground. Specifically, we base our predictions upon theories of stereotypic belief change [see Crocker, Fiske, and Taylor (1984) for a review] which are also grounded in categorization and schema theory
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The 2009 Jakarta bombings paper 563 7/25/2016 Danielle Kelley The 2009 Jakarta bombings paper Introduction The Jakarta Marriot International and Ritz-Carlton Bombings were tragic events that took place. That left that many victims, business owners also first responders with physical wounds but also mental. These attacks have shown that strategies needed and should be required to help in the effort of the terror attacks
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The importance of “wow stories” in customer service for a luxury hotel such as the Ritz-Carlton is what distinguishes itself from its competitors. The Ritz-Carlton for years has been practicing anticipating the customer’s needs and making them a reality. This solely puts them in a class all on their own. All of this simply put is how they create an extra ordinary stay for their guests. This demonstration helps show people that the company is willing to go above and beyond to make a person’s stay
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Question 6 What is the cost of capital for the lodging and restaurant divisions of Marriott? Answer: The cost of capital for lodging is 9.2% and the cost of capital for restaurants is 13.1% Calculation: WACC = (1-t) * rd * (D/V) + re* (E/V) Where: D= market value of DEBT E = market value of EQUITY rd = pretax cost of debt re = aftertax cost of equity V = D+E t = tax rate To calculate the formula above, we need to determine each component Tax rate (t) 56% --> calculated before LODGING
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attractions, such as theme parks are located within a 15 mile distance, estimating a 20 minute travel time. II. Surrounding Vicinity The Ritz-Carlton Grande Lakes Hotel is adjacent to the JW Marriott Hotel. While the wedding will be held at the Plaza Ballroom, guest may also reserve guest rooms at the JW Marriott Hotel at their leisure. Both hotels are located on the Grand Lakes property and are connected by the Conference Center and walking breezeway. Guest can travel offsite to nearby attractions
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