Maruti Suzuki Car Market Strategy

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    Maruti Analysis

    Financing of Cars In mid 90’s Maruti Suzuki adopted a new strategy which aims to provide finance to its customers. This helps the company to strengthen their brand value and to increase their market share. They aimed to target the middle class people who wanted to purchase a car but had very little exposure about financing it as at that point of time financing a car was relatively a new concept. Maruti has set up two joint ventures with Countrywide and Citibank which provide easy loan for cars. It helped

    Words: 404 - Pages: 2

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    Case

    is its slow growth in Research and Development most companies (barring TATA and M&M) do not have adequate spending on R&D in comparison to their turnover. Maruti for instance is completely dependent upon Suzuki for any new technology all of the successful cars sold by it were developed by Suzuki; Swift, A-Star (which replaced alto in other markets as New Alto), SX4, Ritz etc. This weakness will soon become history as Indian companies are catching fast in R&D and are showing strong signs of success

    Words: 3315 - Pages: 14

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    Indian Automobile Sector 2012

    'sunrise sector' in the Indian economy. India is emerging as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production

    Words: 6888 - Pages: 28

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    Working Capital Management in Maruti Suzuki Limited

    Submitted To: Submitted By: Prof. R. Srinivasan Gulshan Sharma FPG1113/021 Impact of working capital on the profitability of the firm | Table of Content Topic.............................................................................................................................Page No. Acknowledgement........................................................................................................ 3 Executive

    Words: 5004 - Pages: 21

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    Hm and Suzuki

    Hindustan Motors and Maruti Suzuki Hindustan Motors is an Indian automaker based in Kolkata, West Bengal, India. It is part of the Birla Technical Services industrial group. The company was the largest car manufacturer in India before the rise of Maruti Udyog. It is the producer of the Ambassador car, widely used as a taxicab and as a government limousine. This car is based on the Morris Oxford, a British car that dates back to 1954. One of the original three car manufacturers in India, founded

    Words: 1028 - Pages: 5

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    Hyundai Cs

    HYUNDAI MOTOR INDIA LTD Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing

    Words: 2755 - Pages: 12

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    Anybody Could Read It

    International Conference on Management January 1-4, 2012 Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives

    Words: 3483 - Pages: 14

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    Swift Eco

    Challenges for the Indian automobile industry - 3 Scarcity 6 Efficeiency 6 Market Command & Mixed Economy’s 6 PPF – Production-Possibility Frontier 6 Demand and Supply Analysis and Market. Equilibrium 6 Market Demand 7 Demand schedule 7 Demand Curve 7 Forces Behind Market Curve 7 Shifts in Demand 7 Market Supply 7 Supply Curve 7 Shifts in Supply 7 Equilibrium of supply and demand 7 Market clearing price 7 Elasticity, Revenue and Managerial Implications 7 Price elasticity

    Words: 3516 - Pages: 15

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    Indian Hatchback

    Analysis of the Hatchbacks in the Indian Automobile Market(An Independent Study) AUGUST 2012. TABLE OF CONTENTS 1 | Introduction | 2 | Market Share | 3 | Participants | 4 | Brand Overview | 5 | A Segment | 6 | B Segment | 7 | B+ Segment | 8 | Slogans Of Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has

    Words: 6865 - Pages: 28

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    Marketing Guide

    largest customer of Steel industry in India), the industry has a strong and positive multiplier effect and thus propels progress of a nation. The automotive industry comprises of the automobile and the auto component sectors. It includes passenger cars; light, medium and heavy commercial vehicles; multi‐utility vehicles such as jeeps; scooters, motorcycles,three wheelers, tractors, etc; and auto components like engine parts, drive and transmission parts, suspension and braking parts, electrical

    Words: 2477 - Pages: 10

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