Performance management system of Maruti Suzuki India Limited To ensure an objective & transparent system of employee’s performance assessment and to facilitate employee development and career growth towards building a performance oriented culture. It is an online process, based on clear & measurable Key Result Areas (KRAs) and involves active participation from appraiser & appraisee, ensuring feedback & suggested improvements. The Performance Management System at Maruti Suzuki India Limited comprises
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won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it
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Indore) A Synopsis On “A comparative study of customers’ brand loyalty towards Maruti Suzuki & Tata Motors” 2010 -2012 GUIDED BY: SUBMITTED BY: Prof. SURBHI GANGRADE TARUN PORWAL M.B.A.3rd SEM ROLL NO.1006193 INTRODUCTION Formerly known as Maruti Udyog Ltd., Maruti Suzuki India has been a market leader in passenger vehicles for over two and a half decades
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Analysis of consumer behavior in Indian Market The announcement of the car The expectation of the Nano car & its positioning The issues faced when the car came to the market The failure with respect to positioning The re-launch The road ahead Indian Customer perspective Using the Consumer or the Customer brand equity model, let’s try to look at the car from an Indian consumer’s perspective, what are the expectations: When it comes to buying a car, usually it is seen the Indian customer
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TRAINING AT MARUTI SUZUKI INDIA LTD. All the employees of MARUTI SUZUKI LTD. (irrespective of their department) are given training, covering the following contents:- 1. Team building 2. Business Communication 3. Corporate and business etiquettes 4. Interview 5. 7 QC tools (Quality tools in management) 6. World class 7. Statistics process control 8. Logistic process control 9. Risk management 10. Information security awareness 11. Internal customer centric approach 12. Leadership
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Tata Nano Case „5 C Analysis and STP“ For Marketing Strategy & Customer Management By: Sebastian Schmickler As of 20. March 2013 Customer The core benefit for the potential customer can be seen in the extremely cheap availability of a 4 seats offering individual transportation opportunity with a certain level of safety and comfort. This benefit will satisfy the pursuit of an affordable, individual and independent way to travel and transport things. The Customer
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Marketing Management I Assignment 1 Marketing Myopia Myopia refers to nearsightedness or shortsightedness. Marketing myopia refers to the myopia shrouding the vision of certain companies or industries. It occurs when the company/industry focuses mainly on selling its products and services, instead of paying attention to the needs of the consumers. They concentrate their efforts on selling, instead of marketing their product. They tend to ignore the adage, “the Customer is King”, which more often
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as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest
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potential to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design, comfort, safety, fuel efficiency, brand preference, loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:- a.) Based on the different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus)
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ANNUAL REPORT 2010 -11 TECHNO_LOGICAL TECHNO_LOGICAL In many ways, satisfying the Indian customer is probably much more challenging than satisfying a customer in another market. The country has an obsession for fuel efficiency, when it comes to choosing automobiles (and rightly so, since about three-fourths of India’s crude oil requirement is imported). Extracting more mechanical energy for the car from every drop of fuel is a designer’s challenge. But it is vital for the consumer, the
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