1. Executive Summary NextGen Fitness will serve North Philadelphia area school age children, helping them to become more productive, while lowering their overall health risk with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy school age children are more productive than chronically ill and overweight children. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At NextGen Fitness, we tie learning ability
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MM522 – Marketing Management 06/17/2012 Week7 for IT Shared Services – Marketing Plan 1. Executive Summary 2 2. Situation Analysis 4 2.1 Market Summary 5 2.2 Strengths, Weaknesses, Opportunities and Threat Analysis 5 2.3 Competition 6 2.4 Service Offering 7 2.5 Keys to Success 8 2.6 Critical Issues 8 3. Marketing Strategy 8 3.1 Mission 8 3.2 Marketing Objectives 9 3.3 Financial Objectives 9 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11 3
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1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points: 22) Our company has developed a new educational electronic game that is targeted to children age 4-6 years old. The following research methods will be used in order to test the product among
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Developing an Integrated Marketing Plan Consumer & Business MM522 You Decide –Week6 Prof. Hsu For Graves Enterprises, the most cost effective marketing communication campaign would be integrated, with both the consumer and the commercial business using the same advertising and media buying agencies. For an integrated marketing campaign to work, all communication tools used by Graves, must maximize the impact on consumers and other end users at a minimal cost. Using a single media campaign
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SCV Wellness Center 1 SVC Wellness Center Complete therapy for the body and mind. Marketing Plan for SCV Wellness Center Complete therapy for the body and mind. Anacleto Isaias Marketing Management – MM522 Keller Graduate School of Management of DeVry University- Sherman Oaks Campus SCV Wellness Center 2 1.0 Executive Summary …. 2.0 Situation
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Marketing Plan: Chewdent Keller Graduate School of Management MM522: Marketing Management Session: March 2010 Situation Analysis In the United States, 59% of adolescents, ages 12 to 19, have had cavities or tooth decay. 92% of adults between 20 and 64 have had dental cavities or tooth decay. What if you could clean your teeth without brushing your teeth? Imagine the impact that this would have on oral health care. We would like to introduce Chewdent, the new way to clean your teeth
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HO Craftsman Rolling-stock Marketing Plan Keller Graduate School of Management – Online MM522 John Superb Student July 2011 Final Draft Executive Summary HO Craftsman Rolling stock is an Internet based company that will develop, manufacture, and distribute kits of model railroad rolling-stock whose prime component is scale wood. The company mission statement is: HO Craftsman Rolling-stock will supply top quality, wooden, craftsman level kits of
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Week 2 Checkpoint MM522 1. Question : (TCO A, B, C) Describe a value proposition and provide an example. How important is value to the consumer? Answer: (Chapter 1, p. 13) A value proposition is a set of benefits that companies offer to customers to satisfy their needs. An intangible value proposition can be made tangible by offering a combination of products, services, information, and purchasing experiences. 2. Question : (TCO A, B, C) How would you describe relationship marketing
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Marketing Plan Convenience Store Marketing Plan FINAL Executive Summary Store Etc. has begun looking for new business ideas. A comprehensive marketing plan for this venture will be instrumental in developing visibility to ensure future profitability. Store Etc. is going in as a silent partner for Rush Convenience, it will be ran by Dan Gomein. Our goal is to return a profit of $50,000 in its first year. This venture is primarily designed to help us reduce our corporate taxes short
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1. The marketing mix: what is it, what elements/tools are parts of this concept; examples of how used to support marketing planning. Philosophies toward the marketplace, as in Selling, Marketing, Product, Societal; differences among these approaches, how success is measured; examples. (TCO A) The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Marketing mix elements are the 4 P’s: price, place, product, and promotion
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