International joint ventures (IJV) have been a topic of interest in research and literature both in the past and present. Several findings suggest that the success of IJV may be due to numerous factors (Bener & Glaister 2010), though there are many issues which underlie the performance and managerial implications in IJV. This paper aims to discuss the recent contrasting views and perspectives from the academic, peer reviewed literature in relation to numerous issues, focussing on managerial implications
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The Culture of Our Target Market (Liyan Jin) Motives of entering the Chinese markets (Shuyi Chen) The method of the Entry The Timing of the Entry The Scope of the Entry The Marketing Mix (Ting Gu) Human Resource strategy (Ting Gu) Executive Summary Introduction/Overview of Zen Hotel Inc. Our company Zen hotel Inc. offers exclusive boutique hotel experience to consumers who expect
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reduce its risk and increase its global market share by going international. Presently, the company has already reached six billion consumers in nearly two hundred countries. Coca-Cola Company has been very successful in international marketing effort. Aggressive advertising, branding and market segmentation have played an important part in the success. It has portrayed itself as fun, playfulness, freedom, lifestyle and the international appeal of Coca-Cola was embodied by a 1971 commercial, where
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To ensure compliance to Dubai’s food safety standards, all operational staff would have to attend the respective Food Safety Programmes (FSP). It is important that the Management be in Dubai at least 3 months ahead of opening to process and await the FSP approval by the Dubai Municipality. Upon approval, management team would train the staff in the FSP, Formal Code of Conduct as well as the Standard Operating Procedures(SOP). Person-In-Charge(PIC) Program is mandatory for all food businesses
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ESSAY 1 Benecol in the US – Step 1 of global expansion There are some key issues in the case, and entry mode is the main issue as well as the market research. The third issue is their future plans, strategy and interest differences, and the collaboration with McNeil has not turned out to be as good as they did hope it would be, and they therefore need some changes. They have used an exclusive licensing agreement, “which is an arrangement whereby a licensor grants the rights to intangible property
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1. What is the nature of the international business environments Harley faces? What types of risks does the firm face? The nature of the international business environments Harley faces are complex and varies due to cultural and regional needs of the diverse markets it competes in. This is shown by the differences of the sales mix in U.S. and Europe as revealed in exhibit 1 of the case. For example, in 2006, custom models accounted for 47.4% in U.S., whereas it accounted for 13.4% in Europe. In
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that A global entrepreneur seeks out and conducts new and innovative business activities across national borders. These activities may consist of exporting, licensing, opening a new sales office, or acquiring another venture. _________________________________ ------------------------------------------------- Are you a Global Entrepreneur? Are You Ready To “Go Global?” Strategic motives must drive the decisions to conduct business globally. - But what is your action plan? - Where do you begin?
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office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK The International Review of Retail, Distribution and Consumer Research Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713735234 Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia Anna Jonssona; Ulf Elga a Department of Business Administration, School of Economics and Management, Lund University, Sweden
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INTERNATIONALIZATION OF THE TOURISM SECTOR IN KENYA INTRODUCTION Tourism in Kenya dates back to pre-independence days and history has recorded that as early as the 1930's, overseas visitors and explorers had started coming to Kenya mainly for big-game hunting expeditions while others came in search of solitude and adventure. These expeditions were locally referred to as "Safari" thus lending the travel world literature with a new vocabulary. Among the early visitors were statesmen, royalties and
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Journal of International Business Studies (2006) 37, 285–320 & 2006 Academy of International Business All rights reserved 0047-2506 $30.00 www.jibs.net PERSPECTIVE A quarter century of Culture’s Consequences: a review of empirical research incorporating Hofstede’s cultural values framework Bradley L. Kirkman1, Kevin B. Lowe2 and Cristina B. Gibson3 1 Department of Management, Mays Business School, Texas A&M University, College Station, TX, USA; 2Department of Business Administration,
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