...Coca-Cola Organizational Values Team BUS/475 Coca-Cola Organizational Values The Coca-Cola Company is loyal to revitalizing the world, exciting confidence, creating value and making a difference. The team will identify Coca-Cola accomplishment through: Analyzing the origin(s) and subsequent evolution of Coca-Cola personal and workplace. Explain how the team individual values that drive his and her actions and behaviors; analyze the alignment between our values, actions, and behaviors, and analyzing the degree of alignment between the organizations’ stated values and the organization’s plans and actions. Explain the difference and analyze the degree of alignment between the company values, and the values as reflected by the organization’s plans and actions. The origin (s) and subsequent evolution of Coca-cola started in May 1886 as a one man business in Atlanta Georgia. Dr. John Pemberton, a Pharmacist. who created the noncarbonated drink as medicine to be used as a brain tonic, nerve, and medical elixir. Later carbonated water was added to the drink and is known as Coca-Cola. The current operator of Coca – Cola is Robert Goizueta, Who believes that without society...
Words: 1258 - Pages: 6
...and Their Purposes Division of work Work is divided up in the Coca Cola business because this makes it much easier for employees so that they can get the job done. This takes out conflicts between individuals opinions towards the work they are working on. This will mean that no one can say anything about each other’s work and they can do the work in piece without any contribution from others unless it is wrong that needs to be improved told by the manager. Lines of control This means that if Coca Cola Company knows what they are doing and they can control the activities being done. The heads of Coca Cola set task to the senior managers then they do the same thing setting the task to the employees. The task is divided up in the different sector such as finance would do the finance task and marketing will do marketing task. This way everything can be controlled easier rather than one person doing it all which is impossible to do every sectors job in a large company like Coca Cola. Communication In Coca Cola the communication are set from the top to the bottom. The directors of Coca Cola will tell the managers what task have to be done then they will tell the employees what has to be done too, this can sometimes go wrong as the message is getting passed by a lot of people in the business. Sometime the communication is passed from bottom to top because if something goes wrong in the factory of Coca Cola the employees will have to inform their manger and this will get passed...
Words: 1564 - Pages: 7
...Running head: THE COCA-COLA COMPANY The Coca-Cola Company 1 Running head: THE COCA-COLA COMPANY 2 The Coca-Cola Company: History and Strategy The Coca-Cola Company is one of the oldest and largest beverage companies in the world. Its success has primarily been due to its ability to evolve along with consumer demands and markets. Through its failures and successes, Coke has become one of the most successful and most recognized brands in the world. History of Soft Drinks Relative to the history of the world, soft drinks are relatively new and have become one of the largest industries in the world. The term “soft drink” refers virtually to any drink that is not hard liquor and people of desire to drink natural carbonated water since the time of the Romans. Carbonated water had always been related to health through mineral baths and thus created the notion that if it was good to soak in it, then it must be better to drink it. By the end of the 1700s, scientists had discovered how to take carbon dioxide, infuse it into plain water, and create bottled carbonated water. It did not take long before people desired this health drink to be flavored and in the late 1700s citric acid was added from lemon juice that open the gate for the creation of carbonated lemonade in England. By the mid and late 1800s, popular soft drinks such as ginger ale and root beer were sold on the market as health elixirs much like today’s sports drinks. A pharmacist named Charles...
Words: 3099 - Pages: 13
...Diversity at Coca Cola Karrie McHugh Managing Global Diversity/Keller Coca Cola thought they had it all. Their product was selling rather well when they first started. They found through studies that one in every four people were drinking a soft drink and most of this early on was Coca Cola. In 2002, they were still doing great with over $3.9 billion in netted profits. They not only sold in the United States but in over 200 countries all together. They even diversified their product to where it was not just coke. They sold sprite, Diet Coke, and many others. The biggest hardship that they ran across was when they started their marketing trying to become diverse to who they sold to. That is when they started to sell their products in Africa, Europe, Asia, etc. But the problem was with the workforce and not who they were selling to. In 1999, they received a lawsuit that they were discriminating against their black employees. They did not get reasonable promotions, pay and evaluations. This was really a big strike against Coca Cola and began to affect them negatively because their consumers were largely made up of African Americans and Latinos. Coca Cola thought they were diverse because they aided Nelson Mandela’s fund raising tour and helped the South African’s with the antiapartheid cause. But the big problem was they did not do for their employees. The idea of diversity seemed to be...
Words: 1061 - Pages: 5
... customers and general public acquainting of the product. It enables the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services.(Hassam ,2004),so the firms will have a superb reputation. When the companies put an emphasis on advertising and globalizing merchandises, one of the primary projects which cooperations must implement is to improve the advertising to their productions.However, international advertising entails dissemination of a commercial message to target audiences in more than one country, target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies.Therefore,companies decentralize their budgets and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.(Susan P. Douglas and C. Samuel Craig New York University).As the result of local advertising agencies, the advertising strategies are different for the multiple cultures and diverse religious believe to some extent, even these advertisements introduce the same productions. The region culture affects everything people do (Crewkerne Business park 2014). In the long process of development of advertising industry, culture had a close connection with almost every aspects when making advertisements such as communication style、colors、numbers、images...
Words: 3446 - Pages: 14
...UNION COLLEGE Sta. Cruz, Laguna A NARRATIVE REPORT IN THE ON-THE-JOB TRAINING CONDUCTED IN COCA-COLA BOTTLERS PHILIPPINES INC. STA. CRUZ SALES OFFICE Sta. Cruz, Laguna In Partial Fulfillment to the Course Requirements in OFFICE PRACTICUM Submitted to: MRS. F. FORTES PROFFESOR Submitted by: KERALD SALVA Bachelor of Science in Accountancy S.Y. 2010-2011 TABLE OF CONTENTS TITLE PAGE ACKNOWLEDGEMENT I. INTRODUCTION Importance of on-the –job training Nature of business Name and location of the firm Brief history of the firm Mission Vision II. PRACTICUM PROPER REPORT Narration of experience Organizational chart Division of department Trainer Time frame of training Duties and responsibilities Skills developed and work habits learned Machine and equipment used Problems encountered Action taken Positive and negative observation Recommendation III. APPENDICES Pre-training requirements Application letter Resume Con current training requirement Daily time record Post training Requirement Certificate of completion Evaluation sheet ACKNOWLEDGEMENT The trainee would like to thank all people who have helped and inspired me during my on-the-job training. To the Lord Almighty for the wealth and vitality and for enlightens me to pursue my study. The trainee would like to thank his parents Norma Salva and Rolando Salva for their guidance, concern and understanding and love and care that strongly encourage him in the fulfillment of the desired task. And also to his...
Words: 2556 - Pages: 11
...Responsiveness 19 Resilience 21 Sourcing 22 SRM (Supplier Relationship Management) 23 CRM (Customer Relationship management) 23 Distribution Method 24 Reference 25 Introduction The operations of Coca Cola are administered by the distributed management principles across the world and this has been achieved by setting separate management and operational teams in those areas. The supply of Coca Cola to the customers is made possible through company’s own participation and through the strategic partnerships with the bottlers, chemical providers and the delivery facilitators. The company has the tradition of changing the operating structures according to the fluctuations in the market place. The global strength of Coca Cola has been attained by the company through its strategic partners and it is important to note that there 250 bottling partners across the world. This not only facilitates the operational procedures for the company but also minimizes the chances of any weak grip over the supply chain issues. The Coca Cola is not a single managerial perspective or legal entity and further, the company is also not controlling or owning all of the bottling partners. While many erudite across the world think that the company is working in a unitary system across the world. The manufacturers of the company produce and sell Concentrates, syrup and beverage bases to the bottling operations departments. Those who own the brand are responsible for the proper...
Words: 6677 - Pages: 27
...Online Marketing Project 40059928 Content 1. Introduction.....................................................................................................2 2. Online Communication Tools........................................................................2 2.1. Destination Web Site.................................................................................2 2.2. Online Advertising.....................................................................................3 2.3. Social Media Marketing.............................................................................3 3. Online Marketing Research...........................................................................4 3.1. Quantitative Research...............................................................................4 3.2. Qualitative Research..................................................................................4 4. Consumer Search Behaviour in Online Shopping Environments..............5 4.1. Modes of Web Search Behaviour..............................................................5 4.2. Research Model.........................................................................................6 5. Conclusion and Recommendations..............................................................7 Appendices......................................................................................................8 Appendix 1...............................................
Words: 2413 - Pages: 10
...com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company http://inventors.about.com/od/cstartinventions/a/coca_cola.htm http://www.thecoca-colacompany.com/flash/csr/dasani/index.html http://en.wikipedia.org/wiki/Coca-Cola http://en.coca-colahellenic.rs/Aboutus/Production/Experiencetheproduct/ http://www.thecoca-colacompany.com/ourcompany/leadership.html http://www.cokecce.com/ http://www.gbchealth.org/member_profiles/coca-cola_company/ http://www.championvending.com/finallists/fullproductlist.pdf http://www.youtube.com/watch?v=JE93ncug6bw https://www.google.com.vn/search?q=coca+cola+process+production&hl=vi&noj=1&site=webhp&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=JUt0UIYbiY6ZBa3ogYAH&ved=0CD0QsAQ&biw=1024&bih=475&sei=Mkt0UJvuFqrmmAXl44DoBg BACKGROUND The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.[2] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.[3] The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.[4] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company...
Words: 3486 - Pages: 14
...Innovation And Collaboration At Coca Cola It s The Real Thing Five years ago, Coca-Cola's design chief was told: "We need to do more with design. Go figure it out." Now his labors are bearing fruit When David Butler joined Coca-Cola (KO) almost five years ago, he was given, as he tells it, "the Post-it Note mandate: We need to do more with design. Go figure it out." Butler, who had come from a gig as director of brand strategy at the interactive marketing and consulting firm Sapient, had soon written up a 30-page manifesto laying out a design strategy for the company. But if Butler, who's now vice-president for design, has made an impact at the beverage giant, it's not because of some heady proclamation. Instead it's because he has learned the most effective way to implement design strategy at a company as large and complex as Coca-Cola: avoid the word "design" as much as possible. "If I'm at a meeting with manufacturing people, I'll say: 'How can we make the can feel colder, longer?'," he says as an example. "Or, 'How can we make the cup easier to hold?'" In other words, he talks about the benefits of smart design in a language to which those he's talking to can relate. Based on several recent brand redesigns—including the new Coke identity work that won the Grand Prix at the Cannes Lions awards program in June—and innovations such as an aluminum bottle and a new family of coolers, this surreptitious approach seems to be working. Butler leads a team of 60 designers—a...
Words: 1273 - Pages: 6
...TERM PROJECT MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c. Financial assets. • Market share. • Financial report. • Products. • Methodology 14. Some basic information regarding marketing of coke a. Target market: b. Major segments: c. Factors effecting sales: d. Major competitors: e. Strategies of quality: f. Threats from competitors: g. Targets that would like to attain: h. Expanding target market i. Threats and opportunities for price: j. Strategies of getting goals i.e. “high profits”: k. Marketing strategy: l. Expectations for the coming year: m. How coke determine the yearly budget: 15. Marketing strategies 16. Pest analysis . 3 DEDICATION This report is dedicated to my beloved parents, Who educated me and enabled me to reach at this level. 4 ACKNOWLEDGEMENT We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown person makes our lives easier everyday. We believe...
Words: 9769 - Pages: 40
...Accounting 3230 Fall 2014 Part I: Leonard Company sponsors a defined benefit pension plan for its employees. The following data relate to the operation of the plan for the years 20X2 and 20X3. | 20X2 | 20X3 | Projected benefit obligation, January 1 | $ 600,000 | | Plan Assets(fair value and market-related value), January 1 | 410,000 | | Pension Asset/Liability, January 1 | 190,000 CR. | | Prior Service Cost, January 1 | 160,000 | | Service cost | 40,000 | $ 59,000 | Settlement rate | 10% | 10% | Expected rate of return | 10% | 10% | Actual return on plan assets | 36,000 | 61,000 | Amortization of prior service cost | 70,000 | 50,000 | Annual Contributions | 97,000 | 81,000 | Benefits paid to retirees | 31,500 | 54,000 | Increase in projected benefit obligation due to changes in actuarial assumptions | 87,000 | 0 | Accumulated benefit obligation at December 31 | 721,800 | 789,000 | Average service life of all employees | | 20 years | Vested benefit obligation at December 31 | | 464,000 | (a) Prepare a pension worksheet presenting both years 20X2 and 20X3 and accompanying computations and amortization of the loss (20X3) using the corridor approach. (b) Prepare the journal entries (from the worksheet) to reflect all pension plan transactions and events at December 31 of each year. (c) For 20X3, indicate the pension amounts reported in the financial statements. Part II: The accounting records of Scotty inc show the following data for 20X2....
Words: 3092 - Pages: 13
...post 2000 to counter its declining popularity and counter increasing competition. Cokes New Marketing Strategy 1. Create Liquid Content: This implies creating content in terms of images, videos or articles that are so dynamic that they beg to be shared. 2. Ensure Content is linked: The created content has to be relevant and connected to the companies’ goals and brand. It has to be innately relevant to the business objectives of the company, its brand and the consumers’ interests. 3. Create Conversations: Create conversations and then act and react. Not to just publish content but to interact with the audiences viewing and sharing the content. Interaction via the Social media, the new Distribution Technologies of Twitter, Facebook, Instagram etc. (Coke Marketing Strategy involves listening to consumers globally as to what they want from a beverage in terms of price and taste. What are their activities and how they relax and recharge? What are they looking for during holiday seasons?) 4. Dynamic Story Telling: Earlier television, radio and newspapers were the one way interaction of product promotion. Coca-Cola has markedly shifted away from the static to the dynamic to allow the story to evolve as they converse and interact with their consumer via media formats...
Words: 1927 - Pages: 8
...led to failure. Analyze what was different in the 2 examples. Abstract With marketing management, the marketing plan is one of the key factors to the success or failure of any type of product. This paper will define what a market plan is and give examples of how marketing plans has helped make a product or service successful and how they market plan has become a failure. This paper will also provide a quick overview of why some movies are considered a failure and extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project. Marketing Plan Successes and Failures Introduction Planning to market a product and how the plan is written can make or break the success of any product. Coca-Cola is definitely a product that has an outstanding marketing plan will be XFL may have had potential, but the plan in which this sport was marketed led to its downfall. Definition of Marketing Plan A marketing plan is a document that is written within a business for purposes of describing types of current market positions of a business and their marketing...
Words: 1728 - Pages: 7
...Diligence Report The Coca-Cola Company AC 600 Professor: John Kocikowski Keller Graduate School of Management 10/30/2011 Table of Contents Industry Overview 3 Corporate Overview 5 Organization and General Corporate Issues 6 Treasury 8 References 14 Executive Summary The diversity at the Coca-Cola Company is evident with their presence in more than 200 counties. They feel that they are empowered within their business structure as well as the communities they serve because of their differences. Their attribute their success to their consistent values. They understand that their future growth is dependent upon their ability to develop a worldwide team that is rich in its diversity of people, cultures and ideas. Knowing that diversity is not limited to the internal structure of an organization, Coca-Cola has used this same approach regarding their suppliers. Through their supplier diversity program they are building relationships with minority and women owned businesses by giving them equal access to procurement opportunities. Coca-Cola plays a major player in its industry, not only in the U.S, but also all over the globe. Coke is single handedly the most popular soft drink anywhere, beating out its competition, Pepsi Co. Overseas, Coke has established its empire from South America to Africa to all of Asia and Europe. Coke is the world's top soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta...
Words: 13320 - Pages: 54
