known as direct sales. 2 – Reactive Marketing – The sales person sells the product and encourages the customer to call for any comments or enquiries. 3 – Accountable Marketing – The sales person calls the customers to ensure whether the product is working as per satisfaction and if there is any problem in the product. Furthermore he also asks the customer for any suggestions / feedback to improve the service / product. Thus he is taking responsibility for the sale. 4 – Proactive marketing – The
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EXECUTIVE SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that
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Saturday, February 9, 2008 Apple iPod - Apple's Best Innovation [pic]Apple Inc. (NASDAQ: AAPL) is the World's Number One Innovative Company, three years in a row according to BusinessWeek's 2007 list of the world's 50 most innovative companies. BusinessWeek proclaims "their creativity goes beyond products to rewiring themselves." BusinessWeek ranks the innovative companies based on the responses received from over 1,000 global executives of the largest global corporations; survey questions
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Describe the purpose and goals of an organisation Top athletic shoe retailer Foot Locker, Inc., was known until 1998 as the Woolworth Corporation and until 2001 as Venator Group Inc. Foot Locker is a multinational retailer of athletic shoes with stores and support operations in North America, Europe, Australia, and Asia. The company's holdings include the chains Foot Locker (and its Kids and Lady store concept versions), Footaction USA, and Champs Sports. Since Woolworth's establishment in 1879
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activities of industry: | Major products and services in industry: | • Athletic shoes manufacturing• Ballet slippers manufacturing• Children's shoes manufacturing• Cleated athletic shoes manufacturing• House slipper manufacturing• Infants' shoes manufacturing• Men's footwear manufacturing• Other footwear manufacturing• Rubber and plastics footwear manufacturing• Women's footwear manufacturing | • Women's shoes (except athletic)• Men's footwear (except athletic)• Athletic shoes• Rubber and plastic footwear•
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action and which relevant future strategy for building new strengths will be most profitable in the market. Strengths Apple is a company, which manufactures a variety of products including computers, operational software, mobile phones, portable digital music and related accessories. The brand is well known for high quality products, which help differentiate them from competitors. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets
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Deanne Larson e-mail : larsonelink@aol.com Abstract: The purpose of this paper is to outline and analyze the ingredients of a successful global brand which has and can continue to sustain its global marketing goals. The brand analyzed in this paper is Nike, one of the top sporting goods manufacturers in the world. As part of the analysis of Nike’s global brand, a proposed brand strategy and supporting marketing program will be recommended using the components of Interbrand’s rating and ranking evaluation
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Adidas Myrna Biacan October 25, 2013 Adidas In the world of athletics exists a wide span of products; products that are the athletes’ sole support in their sport. Numerous companies worldwide strive to be competitive, innovative, and socially responsible. They are the leaders of the best athletic performance products that are needed. One of these striving leaders is Adidas. Adidas deems to be the leading brand in sports equipment and continues to be successful in delivering the best footwear
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some of their strengths, weaknesses, opportunities, and threats. Strengths Weaknesses Opportunities Threats CEO Steve Jobs Program Compatibility Education sector Competition in technology Brand recognition Few Strategic Alliances Intel chips Product substitutes Good support systems Leadership Music industry Economic conditions Tech-savvy design PC market Innovativeness Law suits Strengths: CEO Steven Jobs was the visionary of the company when Apple Computers was formed. He saw that the
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Nike: A Look Inside | June 22 2010 | By Bobby Bedsole, Matt Currie, & Brady Stoker | [Type the document subtitle] | Table of Contents Executive Summery External Analysis 1) Industry/Competition- Five Forces Current Rivalry opportunities/ Threats Potential Entrant Opportunities/ Threats Bargaining Power of Buyer Opportunities/ Threats Bargaining Power of Supplier Opportunities/ threats Substitute Products Opportunities/ Threats 2) General External
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