and its supply chain. Company Profile In 1971, a humble coffee house was opened in Seattle by three person- Jerry Baldwin (English teacher), Zev Siegel (History teacher) and Gordon Bowker (writer). The coffee house was named “Starbucks Coffee, Tea, and Spice”, inspired by the Melville’s Classic Novel “Moby Dick”. The original logo of Starbucks was a two-tailed mermaid circled by the name “Starbucks Coffee Tea Spices”. The company expended slowly and by 1980s, it had a roasting
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politics, laws, consumer behaviors and level of technology. (Philip Cateora, 2010) Starbucks is one of the largest chains of coffee shops in the world. The Starbucks name and image connect with millions of consumers around the globe. Up until recently, it was one of the top fastest-growing brands in annual BusinessWeek surveys of the top 100 global brands. Starbucks grew from 17 coffee shops in Seattle 15 years ago to over 16,000 outlets in 50 countries. (Philip Cateora, International Marketing, 2010)
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company provides. This is a major strength for the business because there are not many other companies that provide this type of experience (at least in the U.S.A., in my opinion). The mere experience of being in a Starbucks café is unlike most other coffee shops. The positive treatment of their employees is detectable in the customer service and the quality of their products, and it keeps consumers coming back. Weaknesses Even though Starbucks has many strengths, they also have some weaknesses as
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making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of
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BURUNDI COFFEE EXPORT COMPANY By Benjamin TURIKUBWAYO Business plan April 2010 EXECUTIVE SUMMARY What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it
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Educational material supplied by The Case Centre Copyright encoded A76HM-JUJ9K-PJMN9I illycaffè: Value Creation through Responsible Supplier Relationships Francesco Perrini and Angeloantonio Russo SDA Bocconi Francesco Perrini and Angeloantonio Russo prepared this case study, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Copyright © 2007 SDA Bocconi University and EABIS. No part of this publication may be reproduced
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Mystic Monk Coffee The Carmelite Order of Monks in Clark, Wyoming, led by Father Daniel Mary, have been selling original brews of coffee throughout the United States for a number of years. Though the sale of exquisite monk-made coffee, catering to the Catholic population in the United States, is fairly profitable, it is not enough to fulfill their goal: to save up $8.9 million in order to buy a ranch so that they can expand their services and accommodations. Currently, Mystic Monk Coffee makes $56
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that like to start their days off with a cup of coffee, not knowing how that coffee has gotten to them, or how much work is put into a single cup of coffee. Ever since 1995 the consumption of coffee around the world has grown exponentially which had also increased in 2007 with the introduction of Starbucks and other retail coffee chains. Even though coffee retail is a massive business that receives large sums of money, people that actually make the coffee bean do not seem to receive fair wages in the
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Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication The Coffee Market – a Background Study Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication Acknowledgements This background study was written by Oliver Brown, Celine Charveriat and Dominic Eagleton. The authors want to thank the following persons for their useful comments: Mehmet Arda, Maria Jose Barney, Bart Ensing, Penny Fowler, Brian Lewin
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being urban, the average rural population density is barely 20 per km^2. The country’s economic history has been one of trying to find crops that could be exported: an aim that was first realized in the late nineteenth century with the planting of coffee in the highlands. In more recent history, the economy grew rapidly in the 1950s and 1960s as Nicaragua converted its best lands into fields of cotton and cane, or pastures for beef cattle. As the fastest growing Central American economy at this time
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