addresses the pros and cons of each research method with respect to both a new product launch and a revised product launch. Explain why there are different research needs for a new product versus a re-launch. Select from the following products: a mp3 player, a magazine, or a vehicle. Abstract The new product launch phase is a critical part of the total new product development process. Done well, a launch helps a new product rapidly establish itself among its target users, gain market share and enhance
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[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging
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wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made
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GS-57 DATE: 06/18/07 (REV. 3/7/11) CROCS (A): REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE If the products sell extremely well, we will build more in season, and will be back on the shelves in a few weeks. And we’ll build even more, and even more, and even more, in that same season. We’re not going to wait with a hot new product until next year, when hopefully the same trend is alive. 1 —Ronald Snyder, CEO of Crocs, Inc. On May 3, 2007, Crocs, Inc. released
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Contents * Executive Summary * Product Description * Benefits of Product * Competitive Analysis * Market Research * Safety and Health within innovation * Development Strategy * Launch Strategy * Reference Page Executive Summary This report was commissioned to recognize the problem at hand of time and money lost by consumers and retailers in the process of enrolling in and paying for retail rewards programs. Member products have recognized this problem. Did you
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that the company’s problems began in the late 1990s, when Lego stopped focusing on design and started venturing off into new product development like Galidor, in which the company co-produced a kids’ TV show basically to spark interest in the product. The Galidor did not require building skills or much imagination, which is the hallmark of Lego products. The show and the product line sparked little interest. Lego was foundering. It was at this time that Lego gave designers free rein to come up
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there is little knowledge on what the new trend of toy is, it is wise to rely on the new product concept in the beginning. According to the case, the toy developer has formed some basic ideas of what she is looking for in a new toy: genuinely fun and secretly educational. However, she does not know how to make it come true and what will become attracted to kids. The new product concept will help solve partly of the issue. There are three inputs required in the process: Form, Needs/Benefits and Technology
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AcuScan and a few suggestions and actions that ought to be taken and the reason. Chris Martinas, VP of Product Development and Pat Lambert, the new Director of Marketing have been collaborating on a new product that has to be initiated by the final part of the year. The new product happens to be the iScanner, which they have previously promoted except it will have new features, which makes it new and more advanced. The two of them have been figuring out a way to lower the budget by 15% and try not
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control (p. 17). In the previous February 19, 2003 email to Chris, Kelly explains how difficult it is for the programming staff to maintain existing services and find time for something new (p. 16). While programming staff was dramatically reduced in the year prior, Kelly’s belief might be partially fallacious. If the new project utilized the current programming code or design and need some refinements, it might be possible. In many ways, Kelly makes an appeal to pity, seeking exemption from the requests
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situation like? Samsung was experiencing a steep financial setback ►Who was responsible for Samsung’s situation? China was able to put cheaper products on the market ►Describe Samsung’s ‘cost-driven competitive strategy’ until the mid-1990: Samsung produced technical components for firms with better-known brands Samsung sold me-too consumer products ►What did Samsung need to do? Samsung needed to change its business model - Assessing the Opportunity ►What is happening in the high-tech world
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