Premium Essay

Skill Building Exercise Week One

In:

Submitted By curtisjoni
Words 289
Pages 2
Skill Building Exercise Week One: How LEGO Revived Its Brand “Three generations of kids have built cars, cities, and spaceships with Lego’s iconic bricks. Its logo—the red square with the rounded white letters—is immediately identified by most of the developed world and to a bunch of developing nations as well.” It is for this reason I was surprised to find an article written about Lego's comeback. The article states that the company’s problems began in the late 1990s, when Lego stopped focusing on design and started venturing off into new product development like Galidor, in which the company co-produced a kids’ TV show basically to spark interest in the product. The Galidor did not require building skills or much imagination, which is the hallmark of Lego products. The show and the product line sparked little interest. Lego was foundering. It was at this time that Lego gave designers free rein to come up with imaginative creations. And they took it and went overboard. By 2004, the number of components went from 7,000 to 12,400 and supply costs sharply increased. However, just as design pushed Lego to the precipice, it too helped bring the company back—but this time with parameters. Gradually the company started reshaping its product line from futuristic fire trucks to fire trucks that were recognizable to kids and by 2008, the City line reclaimed it spot at the top of Lego’s portfolio and with parameters in place scaled components back down to 7,000. Going back to conventional designs kids could relate to helped bring the brand back with 7% of the global market.
Greene, Jay. How LEGO Revived Its Brand. Businessweek.com. 23 Jul. 2010. Web. 04 April

Similar Documents

Premium Essay

Gen 200

...contained within the following two documents:   University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Ellis, D. (2011). Becoming a master student (13th ed.). Boston, MA: Wadsworth, Cengage Learning. All electronic materials are available on the student website. 1 Course Design Guide GEN/200 Version 2 Week One TOPICS AND OBJECTIVES Academic Success     Identify university resources required for student success. Develop educational goals. Recognize the importance of personal responsibility. Demonstrate the key elements of the writing process . Weekly Overview Students explore various university resources and aspects of pers onal responsibility, such as financial...

Words: 3013 - Pages: 13

Premium Essay

Project Management

...John Armstrong MA, BSc. BA (Hons) Dip Teaching Dip Ed. Management Principal Henley School 56a William Street Richmond 7020 Nelson INF755 Project Management Lecturer – Annette Garcia Week 1 Practical Exercise Topic: What do project managers do? Exercise 1 1.1 Range of salaries for four jobs designated as Project Management. Four project management jobs were identified through www.seek.co.nz A broad search of this site brings up over ten pages of jobs in the project management field across a range of sectors such as construction, information and communication technology, and engineering to name a few. The salary ranged from $55-60K for a Junior Project Manager through to $200K plus for a Senior Project Manager in the Information and Communications Technology field. 1.2 Lowest paid Project Management job in the four selected was responsible for the day to day management of smaller internal projects. Highest paid Project Management job was in the Information and Communications Technology field with experience in technical aspects, stakeholder management, vendor management, ability to manage multiple projects. It would appear that the main reasons for the salary differences are due to the size and scale of the project; the level of self- management required and the prior experience the manager is bringing to the job. 1.3 The ‘range of experience’ between the lowest and highest paid jobs was 10 years plus. 1.4 Job Title | Years of project related experience &...

Words: 1492 - Pages: 6

Premium Essay

Time to Rebound at Willow Pond

...Guidelines for Action and Skill Development 95 coaching with helping her get a gig at Fordham University. Says she: “You can’t understand business unless you understand yourself.” Big companies tap Arruda to lead charismaboosting workshops. Starwood Hotels & Resorts recently hired him to speak to 300 execs. He has gotten business from American Express, JPMorgan Chase, and Microsoft. Some executives are uneasy self-promoters. Jane Swift, a program director at British Telecom in m London, followed Arruda’s advice to network with rk higher-ups—she hosted a lunch for women executives in the company—but she isn’t convinced she ed needs her own web site. “I don’t want a ‘Who does o she think she is?’ response,” she frets. That’s not the kind of thing that troubles Arruda. When he isn’t doling out doses of oomph, he is busy e recruiting coaches to help him build his own brand. n Currently there are 150 Arrudaites around the world, he preaching his gospel of personal branding. They pay him $3,200 for 60 hours of training plus a 5 percent cut of their consulting gigs. Questions 1. In which aspects of charisma is William Arruda providing coaching and training? 2. To what extent is Arruda professionally qualified to correct the personalities of his clients? 3. What is your reaction to Arruda’s statement, “If you don’t show up on Google, you don’t exist”? 4. Explain whether you would invest your own money in having the CareerCoach Institute help you develop a personal brand. 5. Out...

Words: 1597 - Pages: 7

Premium Essay

Class

...| [ |Course Syllabus | | |College of Humanities | | |Foundations for General Education and | | |Professional Success | | | | | . All rights reserved. Course Description This general education course is designed to introduce the intentional learner to communication, collaboration, information utilization, critical thinking, problem solving, and professional competence and values. The course uses an interdisciplinary approach for the learner to develop personal academic strategies in order to reach desired goals and achieve academic success. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University...

Words: 2881 - Pages: 12

Premium Essay

Case Analysis

...integrated the principles of instructional design believed they had improved their negotiating skills and confidence, adapted more integrative conflict management styles, and implemented their newfound skills in important real world negotiations. The researchers claim that the data gained from the experiment enhances the information about the best ways to increase transfer rates for up-and-coming negotiators. The purpose of this research was to explore the efficacy of a semester-long negotiation-training course designed according to the instructional design theory in improving negotiator-perceived skill or ability and post-training confidence. “Given the widespread availability and popularity of negotiation courses at universities researchers can infer that students and their employers believe that such courses are an effective way to learn negotiation strategies and techniques and to improve negotiating skill.” (p. 2/7) The design of the research is qualitative. Data was collected from two samples from surveys. The first sample was taken from a group of 37 graduate students who volunteered for the one-group pretest posttest study. They were administered surveys used to test confidence, skill-building, and negotiating-style hypotheses. The group participated in various simulation exercises that allowed students to practically approach real-world negotiation issues and improve negotiation skills. “Given the widespread availability and popularity of negotiation courses at universities...

Words: 762 - Pages: 4

Premium Essay

Mgt 521 Week 3

...MGT 521 WEEK 3 To purchase this visit here: http://www.activitymode.com/product/mgt-521-week-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 521 WEEK 3 MGT 521 Week 3 Career Plan Building Activity Reasoning Aptitude,MGT 521 week 3 organizational planning,Week 3 Quiz, Reflection A++ GRADED!!! Navigate to the My Career Plan in Phoenix Career Services through the My Career Plan link. Complete the Career Plan Building Activity: Reasoning Aptitude. Review the Reasoning Aptitude results page.  Add tips to your career plan by selecting the opportunities tab and click the “tips” next to the competency you want to add to your career plan.  Click the “my career plan” tab on top of your page to view your populated career plan. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Reasoning Aptitude.  What do your results tell you about your individual thinking style or your thought process range?  How does knowing this information and your Competencies and Work culture Preferences help you to understand how work is done in teams?  What adjustments can you make to your own teamwork style based on your Career Plan Building Activities? Click the Assignment Files tab to submit your assignment. 2- Review the example SWOT Analyses located in this week’s Electronic Reserve Readings to see the types of information companies include. Complete the following tasks in the University of Phoenix Material: Organizational Planning...

Words: 1795 - Pages: 8

Free Essay

Flourish: a Visionary New Understanding of Happiness and Well-Being

...Flourish: A Visionary New Understanding of Happiness and Well-Being Question 1: What alternatives to cosmetic depression drugs do you think would be effective and how could universities apply them to depressed students? In Flourish, Martin Seligman describes two forms of medication: cosmetic drugs and curative drugs. He further explains that insurance companies can only reimburse brief treatments because a complete cure generally implies more time and cost. As a result, Seligman concludes, all psychopharmacopoeai drugs are cosmetic, palliative, and only temporary fixes. Thus, the use of positive psychology in the treatment of depressed patients is even more important. One tactic that could help in the betterment of college students is the use of a “Gratitude Visit.” In this exercise, an individual is encouraged to think of a single person who helped them in some way, but was never properly thanked. Next, the individual must write a letter of gratitude to this person, being thorough and specific in their examples of how this person influenced and affected the individual’s life. Finally, the individual must call this person and arrange for a meeting, face-to-face. At this meeting, they will read the letter, slowly and carefully, allowing a discussion of the content and their response to follow. What is the benefit of this practice? Seligman argues the results will lead the individual to happiness and less depression within a month. Among college students, this influence...

Words: 2309 - Pages: 10

Premium Essay

Mgt 521 Week 3

...homeworkproviders.com/shop/mgt-521-week-3/ MGT 521 WEEK 3 MGT 521 Week 3 MGT 521 Week 3,MGT 521 Week 3 Career Plan Building Activity Reasoning Aptitude,MGT 521 week 3 organizational planning,Week 3 Quiz, Reflection A++ GRADED!!! Navigate to the My Career Plan in Phoenix Career Services through the My Career Plan link. Complete the Career Plan Building Activity: Reasoning Aptitude. Review the Reasoning Aptitude results page. Add tips to your career plan by selecting the opportunities tab and click the “tips” next to the competency you want to add to your career plan. Click the “my career plan” tab on top of your page to view your populated career plan. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Reasoning Aptitude. What do your results tell you about your individual thinking style or your thought process range? How does knowing this information and your Competencies and Work culture Preferences help you to understand how work is done in teams? What adjustments can you make to your own teamwork style based on your Career Plan Building Activities? Click the Assignment Files tab to submit your assignment. 2- Review the example SWOT Analyses located in this week’s Electronic Reserve Readings to see the types of information companies include. Complete the following tasks in the University of Phoenix Material: Organizational Planning Worksheet. Cite your resources. Part One (hand in early): ...

Words: 620 - Pages: 3

Free Essay

Org 300

...accelerated format. This means that 16 weeks of material is covered in 8 weeks. The exact number of hours per week that you can expect to spend on each course will vary based upon the weekly coursework, as well as your study style and preferences. You should plan to spend 10-25 hours per week in each course reading material, interacting on the discussion boards, writing papers, completing projects, and doing research. | Faculty Information Name: Phone: CSU-GC Email: Virtual Office Hours: Course Description and Outcomes This required first course for all majors provides an overview of leadership basics. In the context of studying at CSU-Global Campus, students will develop strategies for success in the online learning environment. The course engages students in discussion, exploration and application of leadership skills, principles and practices. Students will learn about the relationships and connections among leaders, individuals, and organizations. Topics include strategy, communication, motivation, power, organizational change, and workplace conflict. Additionally this course relates leadership skill to those skills needed to be a successful lifelong and online learner. Course Learning Outcomes 1. Describe social problems, the various perspectives on problems, and possible solutions. 2. Apply knowledge of a particular major or discipline to pressing contemporary problems. 3. Create empowering environments by inspiring others, building coalitions, and developing a...

Words: 2436 - Pages: 10

Premium Essay

Personal Training

...Personal Training Brian Staggs HPE/170 Saturday, June 09, 2013. Connie House Personal Training My personal past involved an active lifestyle and a job that provided the exercise and activity to keep fit. Racquetball, skiing, and co-ed softball are all very active sports that provided a work out for the entire body. The recent past has found me docile and depressed, so the desire for activity has diminished. My body and my health have suffered through this, so it’s time to make the effort to regain control and work for a healthier body. Implementing proper exercise and diet will assist with turning what I have into muscle and feeling better. A workout routine that will support building muscle tone and losing weight is the goal. At this time I do not have a regimented exercise plan. My work is very active so when I get home I am tired so I just want to relax and do my homework or watch television. I know that if I were to have a low-impact workout, I will increase my energy level. I have determined to begin with an hour of exercise 3 days a week. This will include low-impact weight lifting, bike riding, and swimming (Esser, 2012). In addition, I will like to focus on my abdomen area with the goal to firm up my stomach muscles. I used to do high impact bike exercises by doing laps up a hill each evening and I had my own workout gym in my basement where I pushed myself with weight lifting each evening. Unfortunately I have not been doing this because I don’t...

Words: 1335 - Pages: 6

Free Essay

Assessment

...will run this semester. Semester | Semester One, 2016 | Unit CoordinatorLecturer | Name: Associate Professor Rumintha WickramasekeraPhone: 3138 1560Room: GP Z1046Email: bsb119@qut.edu.au | | Name: Dr Alvin TanPhone: 3138 1257Room: GP Z 1051Email: ac.tan@qut.edu.au | Unit Administrator | Name: Ms. Jan HeffernanPhone: 31381850Room: GP Z1018Email: j.heffernan@qut.edu.au bsb119@qut.edu.au | Academic queries | Email: bsb119etutor@qut.edu.au | Administrative queries | Email: bsb119@qut.edu.au | Tutor contact details | Available in Contact Us section of Blackboard | Lecture Schedule Date: Week Beginning | Lecture Topic | Readings from textbook | Week 129 February | Introduction * Overview of Australian Business Environment * Globalisation and interdependencies * Drivers of internationalisation | Ch 1(pp19 to 28 & 43 to 63) | Week 27 March | Introduction to IB Theories and Databases * Models/theories of internationalisation * Country analysis * EIU, GMID Databases | Ch 2 (pp90-108) | Week 314 March | Business environments – Socio-economic characteristics * Country profile and macro-segmentation * Levels of economic and social development * Determinants of market potential | Ch 7 | Week 421 March | Business environments – cultural diversity * Elements of culture * Dimensions of culture * Doing business across cultures | Ch 5 | Midsemester Break | Week 54 April | Business environments – trade and investment...

Words: 877 - Pages: 4

Free Essay

Love

...BUSA 2105, Fall 2015 Sections 01 and 03 Communicating in the Business Environment Instructor: Melanie Strickland Brown Office: Howard Jordan – Room E-mail: brownme@savannahstate.edu Mobile/Text Msg: 912-398-9823 Office Hours: Tuesday and Thursday from 5:00-6:00 p.m.or by phone/text most of the time COURSE DESCRIPTION: This course will cover basic principles of effective business communication. Written communication components include reports, positive and negative letters, emails, and resumes and cover letters. Oral communication components include brief summaries of exercises, a mock interview, a team presentation, and meeting management skills. Also, the class will cover cross-cultural communication, personal interaction skills, and business etiquette with a focus on electronic communication. Written documents and oral presentations must include correct grammar, spelling, and punctuation. PREREQUISITES: 1. You must have successfully completed (grade C or better) CSCI/CISM 1130, Computer and Its Applications. 2. You must have successfully completed (grade C or better) ENGL 1102, English Composition II. Remember: You are responsible for insuring that you have met the prerequisite requirements. If you are on the official roll of this course, you are certifying that you have satisfactorily completed these prerequisites prior to enrolling in BUSA 2105. If, at any time, we discover that this certification is invalid, you will be withdrawn...

Words: 3010 - Pages: 13

Premium Essay

Psyc 460 Week 1 to 8 Quizzes

...PSYC 460 Week 1 to 8 Quizzes Click Link Below To Buy: http://hwaid.com/shop/psyc-460-week-1-to-8-quizzes/ Week One Quiz - Psychological make-up Part 1 of 1 - 15.0/ 15.0 Points Question 1 of 15 1.0/ 1.0 Points Trait anxiety refers to _________ anxiety, whereas state anxiety refers to __________ anxiety. A.general; momentary B.momentary; general C.competitive; noncompetitive D.noncompetitive; competitive Question 2 of 15 1.0/ 1.0 Points The phenomenological approach to personality is consistent with the interactional approach except that it focuses on A.the individual's interpretation of the situation and himself or herself B.the traits of an individual C.the situation a person is dealing with at the time D.the behavior of the individual E.the outcome of the behavior Question 3 of 15 1.0/ 1.0 Points Which of the following is not a subscale from the Athletic Coping Skills Inventory? A.concentration B.coachability C.goal setting D.imagery E.freedom from worry Question 4 of 15 1.0/ 1.0 Points Test anxiety is an example of a A.trait measure B.state measure C.situation-specific trait measure D.situation-specific state measure Question 5 of 15 1.0/ 1.0 Points The situational approach to personality assumes that A.individuals behave differently across situations ...

Words: 6609 - Pages: 27

Premium Essay

Group Motivtion

...productivities are concerned, then motivation of the team for development of ways for exceeding expectations. One may increase the motivational factors of exceeded expectations by having a paid bonus plan in place for the group if it exceeds the organizations objectives. Clarification An excellent manager knows the abilities and strengths of every business group member. But in order for the group to be motivated and effective, the group members must understand what to expect from every member. The manager must hold meetings every week to review the responsibilities of all group members, to highlight the group’s successes and get input on how to meet the challenges the team is experiences. Individuals Management must always remind the group about the organization’s mission statements and the objectives of the business group in order to keep the group’s focuses on the objectives. But one also should continue to work with all members of the groups to assist them reach their objectives as well. This knowledge affects the way I interact in groups by: When I established the goals for the group, all group members have to set their minds on what they want as in our life we must make the choices which will move us there. One gets back what one puts out. As soon as one begins to change, the world will begin for reflection of those changes - immediately. So as one is shaping and molding one life whether professional or personal, know that...

Words: 1117 - Pages: 5

Premium Essay

Marketing Management

...using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills | | |Communication Skills | | |Social and team Skills and Responsibilities...

Words: 1263 - Pages: 6