RUDE AWAKENING Chapter 6 A Tale of Two Plants: NUMMI Teamwork Versus GM Bureaucracy One might not recognize Rick Madrid as the same man who carried, by his own admission, "a pen and a punch" as an inspector (wo years ago. Oh, the outward appearance hasn't changed much—tattoos and mirrored shades continue to be his trademarks. But the "Iron Maiden" T-shirt is now cleverly concealed beneath his sharply pressed shop coat provided by the company. He's a team leader now, qualified and sanctioned
Words: 7944 - Pages: 32
NUMMI Joint Venture GM entered the NUMMI joint venture because it needed to build smaller cars that met the United States government's new emissions guidelines. GM had tried to build these cars on its own, but had always lost money on these smaller cars in the process. GM's quality control was, at the very least, extremely questionable, and they knew it. Toyota entered the NUMMI joint venture in order to begin building in the United States. There had been talk of the United States restricting
Words: 2095 - Pages: 9
Question 4: Why did Toyota enter into the NUMMI joint venture with General Motors in 1984? What was the benefit of this venture to Toyota? Answer: Toyota today manufactures a diverse line-up of vehicles all over the globe. As an innovative leader, Toyota is well-known for its management philosophy and the world's first mass-market hybrids. New United Motor Manufacturing, Inc. (NUMMI) was an automobile manufacturing company in Fremont, California, jointly owned by General Motors and Toyota that
Words: 321 - Pages: 2
NUMMI became a learning organization and therefore more competitive than the GM plant it replaced by having the willingness to experiment, trusting and encouraging feedback from its workers, implementing an integrated system in its work process, and installing leadership that showed the necessary commitment and patience. First, NUMMI was not afraid to experiment. They were willing to work exclusively with previous GM workers from the Fremont plant, even though the plant was famous for being considered
Words: 519 - Pages: 3
Motor Manufacturing, Inc. (NUMMI). The plan was to have car produced under Toyotas supervision in a Japanese way. When the joint venture failed both companies pulled out but GM first. When GM pulled out the plant was no longer viable. The main reason the plant closed was because the plant was not built to survive without a partner. Workers were afraid to lose jobs and mainly benefits. A lot of the burden was on shipping parts back and forth to facilities. When NUMMI reopened, GM workers were
Words: 929 - Pages: 4
INTERNATIONAL JOINT VENTURES AND THE U.S. AUTO INDUSTRY Darwin Wassink Robert Carbaugh In 1983 General Motors Inc. and Toyota Inc. formed a joint venture, the New United Motor Manufacturing Inc., to assemble auios in the United States. For Toyota, the venture was a first attempt to locate production in America. General Motors viewed the venture as a means of learning how to produce low-cost, high quality, small vehicles. Facing an onslaught of anti-union Japanese firms, the United Auto
Words: 4699 - Pages: 19
targeted as a potential production plant for the new Lexus RX330 line. In order to streamline this approach in the most efficient and effective manner, we have selected Toyota Motor Manufacturing Canada (TMMC) and New United Motor Manufacturing, Inc. (NUMMI). These two plants were selected based on their annual production capacity and current product lines. While it is important to point out that every Toyota plant has been awarded multiple awards, is ISO 14001 certified, and has great capacity and competency
Words: 962 - Pages: 4
| | NUMMI | | [Type the author name] | Word Count: 492 | NUMMI became a learning organization through the following changes: * Changes in structure NUMMI management hired the old employees from the Freemont plant which was closed in 1982, with a strong job security clause as well as a greater say in plant operations. This move as well as the fact that the workers have been laid off for a few years created an environment that provided the workers with a sense of security, purpose
Words: 411 - Pages: 2
Alternatives One alternative for GM would be to re-evaluate their partner selection process. In the case, it seems as if most GM’s partner firms gained more from the partnership with GM than did GM gain form the partnership. In most cases, foreign firms allied with GM to gain access to a new or expanded market for their automobiles. GM’s goals although fundamentally were anticipated to gain knowledge from foreign firms ultimately became directed solely at gaining profits. GM needs to
Words: 507 - Pages: 3
quickly, ignoring Toyota’s style of disciplined growth. | Opportunities | S0 Strategy | WO Strategy | O1: Growing global automotive industryO2: Toyota poised to benefit from growing joint venture with GM called New United Motor Manufacturing Inc.(NUMMI)O3: Strong outlook for the global new car market04: Augmented worldwide distribution and servicing network to increase market penetrationO5: Expanding automobile market and opportunity launching new products | 1. Exploit engineering and R&D
Words: 391 - Pages: 2
