MM522: Marketing Management Marketing Plan: Third Draft Professor: Randall Livingston Eric Bediako Lokko (D03320168) Springfield, Virginia ebediakolokko@my.keller.edu 703-677-5847 December 2nd, 2011 1.0 Executive Summary EBL to Go is a new medium size restaurant eatery that will be located in the busy neighborhood of Fairfax and Midtown area of Fairfax, Virginia. EBL to Go emphasis will be on preparing freshly made meals on a daily basis using naturally grown to organically
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Chipotle Entering Germany Sajma Singh Adhikari Sambridhi KC Tamela O. Dow Ramita Shrestha Darrin Holly Fundamentals of International Business BUAD 327.001 May 8, 2013 Table of Content Executive Summary……………………………………………………………………………….3 Introduction……………………………………………………………………………………….6 Economic Analysis………………………………………………………………………………..6 Cultural Analysis………………………………………………………………………………….8 Political Analysis………………………………………………………………………..………...9 Company Analysis………………………………………………………………………………
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Difficult road for Mia Foster, New CEO Introduction I Company Overview I Market Analysis I Industry Analysis I Problems Plan of Action I Recommended Approach I Conclusion Lack of internal mgt exposure Wall street’s confiden ce Stock Price Chen’s Attitude China’s Local taste GAAP Cost 3. 3. Company Overview Introduction I Company Overview I Market Analysis I Industry Analysis I ProblemsI Plan of Action I Recommended Approach I Conclusion - Mia replacing departing founder/CEO of the company - 3500 quick
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as well as multiplying the consumer base. In the section of the Chipotle’s marketing plan we will analyze how exactly they market their product by showing what has been proven a success for Chipotle as they continue to grow across the globe. Chipotle is known for its unconventional marketing strategy. The industry of food service is known for having hundreds of millions of dollars invested into its marketing plan and strategy in the areas of radio, billboard, and television ads. Chipotle has chosen
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Recommendations Solutions, Implementations and Justifications 11-15 References 16 Case Analysis: Proposal for McCain’s line of frozen products in Malaysia; Identify Marketing Plan, Product Mix, Tools, Challenges and Recommendations. [pic] Executive Summary McCain Brother founded the company with simple theory “good ethic is good business”, about the relationship with our farmers, customers, environment, community and people. It is about the good company, making good and simple food. McCain Food is the
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certified organic. 2. Strategic Plan – By produces products in small amounts at a time and only using all natural, organic ingredients, Tofurky is able to make sure that every product they put out will only offer their customers the highest quality, vegan and kosher food products out there. 3. Strength and Weaknesses – Tofurky is known for having some of the most delicious substitutes for vegetarians/vegan. Not only are they known for flavor, but for being organic and all
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Business Planning Seminar Team A Environmental Analysis Industry Overview “Texas has several microbreweries, i.e., businesses that produce less than 75,000 barrels a year. In 1995, they included Frio Brewing and Yellow Rose Brewing in San Antonio, Saint Arnold Brewing the historic Dallas Brewing Company (1890). Hill Country Brewing was in Austin, as was the Celis Brewery, which distributed their beers in more than thirty states and in Europe. In the 1990s, a revival of small microbreweries
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Quebec however we recommend that the United States should be approached in an ulterior phase at a future date. SITUATION We, PM Consulting Inc were able to identify three specific phases of Ms Lilian Colpron business evolution. These are: 1. Liliane Colpron started her own business at the age of 30 years while having three children and being divorced. She started by negotiating a partnership with a French baker and she opened a little bread shop. She learned how to make and bake bread as
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former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened, Steve added the second and third Chipotle locations. In 1996, Chipotle Denver area restaurant opened. Following the extraordinary successes, Chipotle was able to invite more outside investors to expand the scale of production to give way for the Chipotle’s openings outside of Colorado: Minneapolis, MN, Columbus and OH. After Steve visited
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Throughout the early 1990s, SYSCO made acquisitions, which further increased the company's geographic spread. In early, 2001 SYSCO acquired a group of specialty meat supply operations in Texas, which focused on providing fresh meat to upscale restaurants. (Kreimer, Susan, Dec. 2001) This acquisition enabled Sysco to generated annual revenues in excess of $200 million. And lastly, in 2005 the very first SYSCO regional redistribution centers opened. Over the years, Sysco has grown steadily through
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