February 11, 2012 Porcini's Pronto - Harvard Business Case What is unique about the “new” approach being considered and how does it tie in with the competitive advantage being sought? Porcini’s “new” approach is unique both to Porcini’s and the restaurant business. Facing a saturated restaurant industry, Porcini’s is striving to differentiate their business by providing excellent quality food at moderate prices to customer’s looking for a quick eating experience. Great service is also expressed
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Examine the reasons how Porcini’s has maintained high product and service quality? What are Porcini’s plan for maintain this quality for its Pronto concept? Porcini strived hard to maintain its product and services quality. Porcini has created its high quality as a differentiating factor. Porcini set out a unique ambiance of family-owned restaurant, differentiating itself from others. Addition to that, they put experienced managers as in charge at individual restaurants. They hired services of award
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1. Should Porcini get into the 'Pronto' format at all? Yes, Procini can get in to Pronto format. Procini is looking to expand overseas, but option not feasible. So they are looking to expand in the domestic Market. Their Choice is High way travelers looking for table served meals at reasonable price. Current Highway restaurant are not dine in fast food restaurants. Pronto will offer Dine in experience with more seating options that the competitors and also dine in with no wait time. This is unique
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