Stanley Marcus Retail Competition March 31, 2011 Harley’s Stanley Marcus Retail Competition March 31, 2011 Table of Contents Executive Summary 3-4 History/Background 5-7 Trends.............. 8-17 Target Market 18-21 Positioning…………… 22-34 Competitive Analysis 35-42 SWOT Analysis 43-48 Recommendations 49-61 Conclusion………….. 62-64 Appendices Appendix A Online Survey Results 66-75 Appendix B Mystery Shopping Results 76-99 Appendix C Manager Interview
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mind-set.” —George Day Geoffrey T. Boisi Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to Z and always come up with remarkable insights and guidance. Whatever your position in the business world, there is invaluable wisdom on every page.” —Stan Rapp Coauthor, MaxiMarketing and Max-e-Marketing in the Net Future “A nourishing buffet
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Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real
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courtyard. Martine Assouline, an elegant French woman, sits me down at a glossy slab-like table and considers her response to my question. ‘At the moment we are in a period where the brand has an exaggerated importance,’ she tells me. ‘Designers like Tom Ford, John Galliano and Marc Jacobs injected new life into fashion. They fused（柱身） it with the music and film industries in a manner that seemed very new, very attractive. This was not always the case – in the era of the supermodel, nobody really cared
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BACKGROUND TO PRINCIPLES OF MARKETING INTRODUCTION TO MARKETING Every business, service or product oriented organization must complete its operation by disposing of its products or rendering its services to the customers. Various marketing concepts hold that customers will generally not buy a product they don’t know or they have not been asked/convinced to buy. It is therefore the role of the marketing function in any business to fill this gap and complete the business operation. Definition
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Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6
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30 May 2010 Pg 2 THE YOUTH RULE! Pg 9 KNOWLEDGE IS POWER Pg 17 NIKE BOUNCES BACK 2. GENERATION NEXT 30 May 2010 MASTERS OF THEIR UNIVERSE: MEET THE GROUP THAT ACCOUNTS FOR MOST OF OUR POPULATION WHETHER YOU LIKE IT OR NOT ... Today’s youth rule! Picture: JEREMY GLYN HOW AND WHY THE STUDY WORKS ● Their annual direct spend, as per the study, is over the R95bn mark ● They are the key household inf luencers — to the tune of more than 60% ● They are the future
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VIDEO on FT.com Lionel Barber, Martin Wolf and Vanessa Friedman interview leading figures at the FT luxury summit in Monte Carlo FT.com/luxury-video SPECIAL REPORT | Monday June 15 2009 www.ft.com/business-luxury-2009 Slimming all the rage as belts tighten Haig Simonian investigates the problems faced by luxury goods conglomerates in the current market F or years, equity analysts urged Johann Rupert to spin off tobacco and turn Richemont, the company he chairs and controls, into a
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Table of Contents 1.0 CASE SUMMARY 1 2.0 PROBLEM STATEMENT 2 3.0 INDUSTRY ANALYSIS 3 3.1 Market Segmentation3 3.2 Target Audience3 3.3 Market Positioning4 3.4 Competitor Analysis5 4.0 COMPANY ANALYSIS 6 4.1 4P Analysis6 4.2 POD and POP Analysis10 4.3 Market Analysis10 4.4 SWOT Analysis12 4.5 PESTEL Analysis14 5.0 STRATEGIC ALTERNATIVES20 6.0 RECOMMENDATION23 7.0 ACTION PLAN24 8.0 CONTIGENCY PLAN28 9.0 REFERENCES28 1.0 CASE SUMMARY In recent years, modern customers are
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Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating
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