1. Sampling 1.1 what are the characteristics of your sample (e.g., demographics)? How does it differ from the sample that you would ideally reach for this survey? Explain. The sample that was analyzed for this report consisted of 58 respondents out of which only 50 fully completed the survey. The gender distribution of these 50 respondents was 31 male and 19 female. The sample ages ranged between 17 and 48 years old. The mode age is 20 & 21 with both having 11 participants. Regarding the
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sophisticated Smartphone like the iPhone and Android. Both of them are relevant with Threats of substitute products. Discussion Firstly, ASUS’s is introduced, this is the world's fifth-largest PC vendor by 2013 unit sales ASUS appears in Business Week’s ‘InfoTech 100’ and ‘Asia’s Top 10 IT Companies’ rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion (Asus Reviews, Ratings, and Pricing, 2014). ASUS has a primary
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Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia
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will explain why those factors are important for this company to know. The paper will also propose a strategy and product that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. Apple, Inc. SWOT Analysis Introduction Apple, Inc. is a major competitor for our company and by doing a SWOT analysis of Apple, Inc. means we can help our own strategies. A SWOT analysis looks at strengthens, weaknesses, opportunities, and threats factors of Apple, Inc
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strategic advantage which business entity has over others in the same competitive organisation, achieving it puts the business in a position within that business area. Sustain competitive advantage, can also be said to be focal point of corporate strategy that allows improvement of business in competitive market position, helps the survival of business against other competitors over a long period of time. Business has ways that they can develop product so as to build competitive advantage. Few of
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2.1 Assess the main barriers to marketing planning. According to Business Dictionary, marketing planning “refers to the process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them.” There are numerous barriers in marketing planning such as: Target Market When a company is uncertain about its target market and whether it is the right one may stand as a barrier for marketing planning. The reason that companies have
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PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1
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AND Distribution * Retail last stage in CHANNEL OF DISTRIBUTION : * This means business and people are involve in physical movement and transfer of ownership of goods and services from producer to consumer: * Example an exchange: buying IPhone from Apple. * Retailer’s job: communicate with customer and manufacture, deal with products and services. * Sorting process: retailers collect sources and buy large amounts and sell in small amounts. * MULTI-CHANNEL Retailing :
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mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing. The marketing mix model can be used to help you decide how to take a new offer to market. It can also be used to test your existing marketing strategy. Whether you are considering a
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New York Times Paywall; The Future New York Times is proof that being a lion for past generations doesn’t equate to being the King of the Jungle in a new generation. The struggles of the NYT are certainly not their own as the newspaper industry has hit hard times in the wired culture. As the article points out, there is very little that has occurred the last half century, from a journalist perspective, that can’t be traced back to the New York Times and its staff of accomplished writers and
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