------------------------------------------------- BTEC National Diploma in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 |
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Doug and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique
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Part A Assume that Ray, through his vast industry experience, has perfect knowledge about the costs (and quality) of a computer supplier. Moreover, assume that the computer supplier acts like a price taker in the negotiations. What offer should Ray make to the supplier in order to get the best possible price? Make sure you highlight the intuition for your suggestion. We can assume that in a perfectly competitive market, as Ray has perfect knowledge of costs and quality, his best possible price
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Lahore. This research contains different frameworks and theories which will help in identifying the current situation of Minute-maid and Rani in the market and will highlight various strengths and weaknesses regarding their processes and strategies that are being implemented. This dissertation discusses the market trends for Soft Drinks and highlights the reasons for the failure of Rani while suggesting the ways of its effective repositioning in the market by taking in account the 4
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| M35BSSBusiness Process Integration | Coursework Reflective Pieces | Module leaderMark HaylesStudentFernando del Rio PerezSID: 40201587/27/2012 | | Contents Contents 2 List of Tables 2 Reflective Piece1: SAP and Article Review 3 SAP- Company ,products/services and benefits 3 Article review: Enterprize resource planing in reengineering business…………….....6 Reflective piece 2: Impact of Internet Technology on ERP 7 Benefits and adrawbacks of Web - based ERP systems 8
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Introduction Datavast Inc. is one of leading China’s designers, and it has been recently involved in the launch of new Data Security Box; which is a private cloud storage product. The manager of the company is faced with dilemma on the ways and strategies that can be used in selling the product. The manager is focused on segmenting the target market based on the effective method that will yield high level of customer satisfaction. With the understanding that customers in different sector have distinct
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by selling to the consumer buying at the higher price but with a tiny discount. However, market frictions in oligopolies such as the airlines, and even in fully competitive retail or industrial markets allow for a limited degree of differential pricing to different consumers. Price discrimination also occurs when it costs more to supply one customer than it does another, and yet the supplier charges both the same price. Although the term "discrimination" has negative (e.g. racist, sexist) connotations
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5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a well-recognized, established
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Product: Only a basic product was launched – Pepsi-Cola was initially sold even without bottles. Instead the product was sold through soda fountains located in Brad’s pharmacies. Price: Initially a simple cost-plus pricing strategy was used. It is likely that Pepsi-Cola started with a skimming strategy, to quickly recuperate start-up costs. Place: A highly selective distribution is initially recommended, and this is evident with Pepsi-Cola only launching in Brad’s pharmacies. Advertising: To generate
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