Fast Food Promotional and Advertising Strategies xxxx BUS 508 – Contemporary Business xxxx xxxx Strayer University Fast Food Promotional and Advertising Strategies The purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the
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AJRM Volume 1, Issue 3 (June, 2012) ISSN: 2277‐6621 A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN NAGPUR CITY DR.RUHI BAKHARE* Faculty Dr. Ambedkar Institute of Management Studies and Research,Deeksha Bhoomi,Nagpur ABSTRACT ‘Consumer is king’ –the statement carries profound truth in it. Today the success
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experiences with the brand. These sites offer a way for customers to stay connected to the brand and in addition take surveys, participate in special promotional events and obtain free samples. Clinique knows it’s not enough to attract new customers so they are always searching for new ways to retain and increase their business. For example, another tool that has been added is a mobile app called the Clinique Forecast app that provides an instant forecast for the day to help Clinique customers prepare
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relations and publicity. Marketer’s success in promoting their products and services mainly depends on the effective and efficient management of these communication tools. This course will enable the students to properly understand all related topics of marketing communication and hence they will be able to apply the communication tools with relative ease and expertise. Course Contents Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing
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BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing
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Markets…………………………………………………………….….…….……4 2.1 Market Definition and Segmentation……………………………….….……………….4 2.2 Target Market Segment Strategy……………………………………….………………4 2.3 Distribution Channels……………………………………………….…………………...4 2.3.1 Pricing and Promotional Allowances…………………………………………………4 2.4 Competitive Forces……………………………………………………………………….4 2.5 Advertising………………………………………………………………………………..4 2.6 Product Development…………………………………………………………………….5 2.7 Expense Budget Summary…………………………………………………….…………5
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customer satisfaction. This strategy emphasizes the importance of understanding the identified key audience, their needs, wants and desires to effectively create and position an offer of value to both the customer and the organisation. A useful tool to aid marketers in successfully positioning their offer is the Marketing Mix, more commonly referred to as the 4P’s – Product, Price, Promotion and Place. By adjusting these four elements, organisations are able to satisfy customer needs in their
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important aspect of Facebook. Facebook is designed to allow easy, fast communication with a single post; you can reach your entire network in an instant. For businesses or individuals with a personal brand, Facebook pages are an easy, free marketing tool. Pages are free to
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Marketing Mix Paper Alyce Shelton MKT/421 December 5, 2011 Instructor: Susan Craver Marketing Mix Paper The key to business success is smart marketing. Today’s mega-businesses consistently seek to develop unique products, use multiple combinations of marketing techniques, and reach new consumer targets. Verizon Wireless currently operates the world’s largest wireless cell phone network, with customers in over 150 countries. The company has clearly demonstrated good use of the marketing mix
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organization is a very dynamic and fast growing branch on the Indian market .Only in the region targeted by Options Weddings & Events, there are about 1066 events management companies. However, there are about 70 companies visible on the market with any promotional activities, the majority of them focusing on company events with a business character. Since Options Weddings & Events base market composes of individuals there are only two serious competitors, namely Percept and Wizcraft, both organizing business
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