Premium Essay

Promotional Management

In:

Submitted By islamsahinur1
Words 282
Pages 2
BBA Programme

Department of Marketing
Faculty of Business Studies
University of Dhaka

Integrated Marketing Communications Mubina Khondkar, PhD (University of Manchester, UK)
MKT 413 Post doctoral fellow (University of Cambridge, UK)
2015 Professor, Department of Marketing
Monday and Wednesday Faculty of Business Studies, University of Dhaka Former Chairperson, Department of Tourism and Hospitality Management e-mail: mubinakhondkar@du.ac.bd

Course Objectives

Marketing communication, i.e. promotion, is a crucial but controllable component of the marketing mix. Integrated Marketing Communication (IMC) involves company’s total marketing communications mix-- advertising, direct marketing, personal selling, sales promotion, public relations and publicity. Marketer’s success in promoting their products and services mainly depends on the effective and efficient management of these communication tools. This course will enable the students to properly understand all related topics of marketing communication and hence they will be able to apply the communication tools with relative ease and expertise.

Course Contents

Chapter One: An Introduction to Integrated Marketing Communications
Chapter Two: The Role of IMC in the Marketing Process
Chapter Three: Organizing for Advertising and Promotion
Chapter Four: Perspectives on Consumer Behavior
Chapter Five: The Communication Process
Chapter Six: Source, Message, and Channel Factors
Chapter Seven: Establishing Objectives and Budgeting for the Promotional Program,
Chapter Eight: Creative Strategy: Planning and Development
Chapter Nine: Creative Strategy: Implementation and Evaluation
Chapter Ten: Media Planning and Strategy

Similar Documents

Premium Essay

Lower Division Capstone

...Running Head: APPLICATION OF THEORIES Unit 2/ Application of Theories Running Head: APPLICATION OF THEORIES Abstract A critical feature of a successful organizational team, especially in knowledge-based enterprises, is that they are invested with a significant degree of empowerment, or decision-making authority. With more companies moving toward ways of implementing employee empowerment, it can help change things and give managers more time for visioning and nurturing their company. Running Head: APPLICATION OF THEORIES Application of Theories Introduction Most decisions at a company should be based on using critical thinking than on non-critical thinking. In general, critical thinking is a process that helps evaluate situations or problems and then leads to the best solution possible that will give one’s organization the best results. Employee empowerment culture GE Oil and Gas is committed to find ways to achieve an incident-free workplace (Veazie, B., Knode, T., 2010). Human Resources is one of the most critical in this implementing process because they will help train, and communicate to employees how important safety is. Good effective leaders will help empower all employees towards safety excellence (Veazie, B., Knode, T., 2010). In addition, all employees assume the responsibility of their own safety and the safety of those around them arises only out of discretionary behavior (Veazie, B., Knode, T., 2010). Discretionary behavior is simply a choice made...

Words: 1110 - Pages: 5

Premium Essay

The Merger of Best Productivity and Marketing Practice: a Strategic Model for Shoe Manufacturing Industry

...Draft August 9, 2013 Draft August 9, 2013 PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION Quezon City The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry A Research Proposal Presented to the Graduate School of Business Philippine School of Business Administration In Partial Fulfillment of the Requirement for the Doctor of Business Administration Program By: Ayuson, Franklin Estiller June 2013 The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry Franklin Estiller Ayuson Philippine School of Business Administration, Graduate School of Business, Aurora Boulevard, Quezon City, Philippines The Marikina shoe industry in the Philippines is in its biggest down shift. While it earns the reputation of being the country’s shoe capital, the emergence of globalization, trade liberation and intense competition has cause the decline of the industry. This study aims to determine the particular levels of productivity among the surviving manufacturer and the best marketing practice of the better shoe manufacturer brands. This study compares the best production practices of top shoe manufacturer and the traditional practices. The study shows that the best production practices of the top five shoe business in the locality and the entire country. This implies that shoe manufacturer seriously reconsider a paradigm shift from traditional “mag aareglo and sapatero”...

Words: 1373 - Pages: 6

Premium Essay

Career Planning

...What is Career Planning? Career planning is the process of establishing career objectives and determining appropriate educational and developmental programs to further develop the skills required to achieve short- or long-term career objectives. Meaning: Meaning Career planning is the process by which one selects career goals and the path to these goals. Career development is those personal improvements one undertakes to achieve a personal career plan. Career management is the process of designing and implementing goals, plans and strategies to enable the organization to satisfy employee needs while allowing individuals to achieve their career goals. So, due to this career planning and development is necessary to each and every employee in an organization. The need of career planning and development is felt in each and every organization of today’s global world. Benefit of Career Planning: For Individuals: 1. The process of career planning helps the individual to have the knowledge of various career opportunities, his priorities etc. 2. This knowledge helps him select the career that is suitable to his life styles, preferences, family environment, scope for self-development etc. 3. It helps the organization identify internal employees who can be promoted. 4. Internal promotions, upgradation and transfers motivate the employees, boost up their morale and also result in increased job satisfaction. 5. Increased job satisfaction enhances employee commitment...

Words: 1575 - Pages: 7

Premium Essay

Topics

...Topics for summer project FINANCE 1. vendor performance 2. quality circle 3. TQM 4. ISO 9000 5. value engineering 6. centralize purchase 7. management audit 8. company analysis with ratio/fund flow 9. study of stock exchange 10. role of SEBI 11. joint venture 12. takeover 13. merger 14. marginal cost as management tool 15. product life cycle 16. media plan 17. test marketing 18. export pricing 19. role of small scale industries in developing nation 20. role of SIDBI 21. role of EXLM bank 22. study of financial institute 23. mutual fund 24. Privatization insurance, road, ports etc. 25. waste management 26. trade union movement in India 27. labour welfare scheme 28. working capital management 29. cash management / fund management 30. importance of budget 31. invisible exports 32. tourism industries 33. brand equity 34. bench marking 35. co-operative movement in Agro-product 36. marketing Agro-product 37. DOT COM company in future 38. IT Parks 39. South East Asian origin 40. FDI 41. Regional Grouping / Trade Block 42. SEZ 43. packing need 44. social forestory 45. comparative study of industries (either financial angle or marketing angle or techno angle) 46. marketing of SSI produt 47. warehousing 48. transport 49. communication and custom service 50. universal bank 51. credit cards ...

Words: 1098 - Pages: 5

Premium Essay

Direct and Indirect Costs

...following listing identifies the various expense areas of direct and indirect costs: Direct operating expense a. Linen, china, glass and flowers b. Costs of cleaning and associated supplies c. Employee uniforms and laundry costs d. Cooking equipment, utensils, and kitchen tools e. Restaurant decorations, including flowers f. Menus, wine lists, and other promotional material g. Licenses and permits Utility expense a. Heat, light and power including any type of energy use (gas, oil, electricity and other canned or bottled fuel used in restaurants) b. Water, ice and trash removal Administrative expense Costs directly related to the operation of the business management of the restaurant, including a. Telephone services and equipment rental b. Computer and data processing costs c. Office supplies and printed materials used in the business management of the operation d. Insurance costs not related to either employee benefits or building occupation costs e. Management fees, such as accounting and property management f. Security Service g. Professional dues and expenses Advertising expenses, promotional costs, including a. Advertising through any of the media b. Costs of advertising or public relations agencies Repairs and maintenance expenses: costs...

Words: 345 - Pages: 2

Premium Essay

Student

... Child Language Acquisition and English Grammar September 2005 - John Cabot City Technology College June 2007: 4 A-levels (A2 Advanced) in the following: English Literature and Language: Grade A Business Studies: Grade A Product Design: Grade A Chemistry: Grade B September 2000 - John Cabot City Technology College June 2005: 10 GCSE’s grade B and above Grade A achieved in English literature, English language, Mathematics, Biology, Chemistry and Physics [pic] PROFESSIONAL EXPERIENCE A forward-thinking and strategic buyer with excellent negotiation and sourcing skills, who strives to deliver profitable product ranges and promotional...

Words: 1061 - Pages: 5

Premium Essay

Competition Road Map

...[pic] “ROADMAP TO RESULTS” 2013 Competition Application Form Please e-mail the completed, signed application and required attachments to applications@consultingalliance.org by 5 p.m. EDT on September 6, 2013. If you have questions about the competition or application, please send an e-mail to questions@consultingalliance.org. Applicant Information |Organization name | | |Former name | | |(if changed) | | |Mailing | | |address | | |Phone # | | |Fax | | |e-mail address ...

Words: 1563 - Pages: 7

Premium Essay

Angry Bird Activities

...market for its entertainment services to be penetrated. While trying to expand their existing product to Penang market, it has been a way to gain competitive advantage for market development over their rivals. Furthermore, Angry Birds game has acquired 2.5 Billion downloads globally since its inception in the year 2009. The company adoption to promotional strategy on 40% digital and 60% traditional has enhances its penetration power to market development unlike other theme park and resort that adopted 20% on digital promotional strategy. Moreover, in gaining competitive advantage in this era of technological advancement, product development is a vital business strategy. Since Angry Birds Activity Park deals on entertainments which targeted indoor games to children, it is pertinent that its entertainment sector be expanded to outdoor activities. This will enhance the company to enlarge its customers and serve the attracted new ones better. 13. The Logistic description System of Angry Birds Activity Park Angry Birds Activity Park has a well-structured logistics management which enhances its business planning framework for the management of material, service, information and capital flows. The company has a large collection of angry bird toys, stationery, yummy snacks, apparel and other merchandise at its gift shop. There is a merchandise delivery service whereby customers...

Words: 383 - Pages: 2

Premium Essay

Project Topics

...towards equity broking. 8. A study on Consumer buying behavior on FMCG 9. A study on Absenteeism among the employees 10. A study on Training Effectiveness in the organization 11. A study on Credit Appraisal for Car loan financing in the finance companies. 12. A study on Consumer buying behavior towards two wheeler bikes. 13. A study on Effectiveness of Performance Management system among the employees 14. A study on Effectiveness of Quality Initiativeness among the employees. 15. A study on Safety , Welfare and Health among the employees. 16. A study on Training and Recreation programmes among the employees. 17. A study on the investor behavior towards the mutual funds investments. 18. A study on Induction Training Program among the employees. 19. A study on Quality of Work Life among the employees. 20. A study on potentiality of Auto and Engineering companies. 21. A study on Customer Financial Need Analysis. 22. A study on financial position of the firm and a comparison of cash management product and multicity cheque facility 23. A study on Effectiveness of performance of Management System among the employees. 24. A Study on Working Capital Requirements of the Comapnay. 25. A study on Finanacial Performance of the Company. 26. A review on financial performance of the company 27....

Words: 1750 - Pages: 7

Premium Essay

Barilla - Case Study

...which they owned who in turn sold Barilla products to other distribution centers who sold to the retail stores. Barilla was experiencing huge fluctuations in demand for its products, which was causing serious stock outs at the distribution centers and ultimately on the retail store shelves. Taking into account the manufacturing process time line, the non-existent forecasting of customer demand from the distribution centers, the ever increasing Bullwhip Effect, MY DECISION is to implement a Just in Time Distribution System (JITD), with a staggered implementation approach. I will first approach all Management with my implementation plan and get buy in from all levels of management starting at the top. History in the case indicates that this is not a typical approach to decision making at Barilla, however, in order to be successful this must have all Management Support. Having Management support will help to reduce the anxiety among Barilla’s sales and marketing personnel, and will create a united front to the...

Words: 1502 - Pages: 7

Premium Essay

The Latest and Newest Thing

...| | | |Equivalent Modules Master List |Equivalent courses offered at Aalto University, School Of Economics. | | | | | |Courses offered are subject to changes. | | |Updated information on the courses will be sent to successful candidates by Aalto | | |University, School Of Economics. | | | | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International...

Words: 33073 - Pages: 133

Premium Essay

Exam Questions

...data is left to financial managers. A. True B. False 7) The purpose of the SEC's circuit breakers rule is to: A. B) halt trading for a short time following a dramatic drop in stock prices. B. D) prevent individuals from profiting from information not available to the general public. C. A) prevent market disruption caused by a communication malfunction. D. C) allow floor traders to specialize in trading the securities of specific industries. 8) An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer. A. True B. False 9) Integrated marketing communication combines all the promotional tools into one comprehensive, unified promotional strategy. A. True B. False 10) Bonnie faces the challenge of developing the promotion mix for a new business. Given the uniqueness...

Words: 1053 - Pages: 5

Premium Essay

Conference Planning Portfolio

...document. The concept document is designed to help a conference manager in developing a scoping document for a conference to be held. You are required to review the case study outline below, and create and complete all aspects of the concept document. Case study You are one of the senior administrative staff who work in the marketing department of MacVille Pty Ltd. The MacVille events steering committee with ultimate authority in convening the conference have requested that you plan and manage a conference that they would like run in the next 4–6 months. The purpose of the conference is to promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to distribute in Australia. MacVille senior management believe that the conference will primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market and build relationships between MacVille and its clients. These conferences will be held in every major city in Australia, but yours is the firsts in the series. The...

Words: 2448 - Pages: 10

Premium Essay

Front Office

...Curriculum Vitae Nitish Sharma 2/29 Earlsworth Road Mangere East Auckland 2024 (0210) 819 - 9058 nitish_dubedi@yahoo.co.in Personal Details Name: Nitish Sharma Birth date: 24th July 1990 Address: 2/29 Earlsworth road Mangere East Auckland 2024 New Zealand Mobile Phone: 0210-819-9058 Email Address: nitish_dubedi@yahoo.co.in [pic] Personal Qualities ➢ Patient and committed to a team atmosphere ➢ Works well under pressure and within strict deadlines ➢ Strong Leadership and excellent verbal and written communication skills ➢ Goal orientated, driven to be successful ➢ Friendly and outgoing, gets along well with people from all walks of life ➢ Enthusiastic, and enjoy new challenges ➢ Ability to motivate, coach and inspire others ➢ Ability to multi-task and to clearly articulate expectations Interests ➢ Cricket – Played Zonal Level cricket at higher secondary stage, an excellent way to meet new friends and learn about working within a team while also learning discipline. ➢ Socializing – Both through a great tertiary school, cricket and work – I enjoy collaborating and spending quality time with people, both new and old...

Words: 669 - Pages: 3

Premium Essay

Gender Balance In The Workplace

...the required qualifications to aim for careers in senior management positions. However, women can be seen as being significantly under-represented at the top of the organizational hierarchy. Women hold just ‘24 percent of senior management roles globally’ (Grant Thornton, 2013:...

Words: 1227 - Pages: 5