Успешная стратегия LEGO приносит постоянный и быстрый рост Благодаря целенаправленному усилию по внедрению инновативных продуктов в рамках таких направлений как LEGO® Ninjago и LEGO Friends, а также благодаря производству в непосредственной близости от ключевых рынков, Группе LEGO в течение 2012 г. удалось добиться чрезвычайно удовлетворительных результатов. В 2012 году доходы Группы LEGO увеличились на 25% и достигли DKK 23,405 миллионов – что соответствует почти трехкратному увеличению объема
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Principles of Marketing Management – Case Study of LEGO Chapters: • Introduction ------------------------------------------------ 3 • Company Background ----------------------------------- 4 • Marketing Focus------------------------------------------- 5 • SWOT Analysis -------------------------------------------- 6 – 7 • Time Series Analysis ------------------------------------- - 8 – 9 •
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DSP #1 Argosy University - Atlanta Aziz is a 11.5-month-old, bi-racial male who was born on May 17, 2012. His mother is from Haiti and his father is from Senegal, Africa. At birth, Aziz weighed 10 pounds 9 ounces and was 23 inches long, which are all above average for newborn boys. Currently, Aziz's weight is reported to be 32 pounds, and his height is reported to be 29 inches tall, which places him in the above average percentile for weight, and above average percentiles for length. The
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HBS’s The Lego Group: Publish or Protect? Innovation and Intellectual Property Project 10.12.2014 Lego Group is the worlds’ fourth largest toy manufacturer. Their core product is a construction play design which allows for bricks to interlock together to design pre-designed or unique creations. In terms of volume and precision, the company relays on their core competence of “high volume precision molding” and has developed further strategies and technologies to ensure their
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ICP 2 (LEGO) 1. They helped ultimately minimize wasted resources, simplified processes, and made LEGO’s approach more efficient 2. Differentiation; they develop superior products in more efficient ways than their competitors. They’ve marketed their products in numerous ways to the point where the possibilities for the use of LEGOs are endless. 3. No, his changes have made LEGO much more efficient than its competitors. This has ensured LEGO a spot atop the toy business for years to come. It will
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the adult in relation to the toy. Below an imagine of my chosen toy –Duplo Deluxe Box of Fun Rationale I hope that this will allow me to have a more comprehensive understanding of the development and play value of the toy. To see how “Lego Duplo Box”, the toy I have chosen, stands up in relation to play and development values and if there are many changes required to improve it.
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with Lego about children playtime, such as other traditional toys or computer games. Children get bored fast and switch to substitutes. They prefer to play with more sophisticated toys. Substitutes come from the entire toy industry as well as the electronic gadget market. There are no switching costs for substitutes and the prices of substitutes vary, the barrier to switch is therefore low. Bargaining Power of Customers (pressure high): The pressure from customers is high. Customers of Lego are
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Tsinghua Univerity 1. Situation Overview of the LEGO Group • Market position: Niche player in a global toy market & No.1 in construction toy category • Core Competencies: Strong brand, high quality products and innovation abilities • Recent performance: experienced some major losses but is turning better 2. Problem Statement • Issue Definition: Being a niche player in a tightening market, How can LEGO group achieve sustainable profits of 13.5% and growth rate of around
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Assignment 1: The Lego Group 1. Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4 First of all, in order to explain the strategic management, the strategy model needs to be taken into account (Figure 1.4). It encompasses three key sections, namely the strategic position, the strategic choices and strategy into action. When talking about the strategic position, four questions
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The Lego Holocaust (Circle Production 2011) is a Brickfilm that depicts the event of the Holocaust using Legos. A Brickfilm is when a film is produced by using Lego or other similar plastic toys and it is usually produced using stop motion animation. At the beginning the narrator explains the Nazi view on Germany and then go on to show how the Jews were treated and how the Nazi tries to stop people from buying from Jewish shops. After that it tells how the Jews were sent to the Death camps and showed
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