News Flash from Hidesign 4 July 11 It's 12.30 pm. The rendezvous has been fixed: a small café, a floor above the Hidesign store in Ambience Mall in New Delhi — we can't be seen. Dilip Kapur and I meet and exchange passwords, read pleasantries. Dressed casually in a linen shirt and loose jeans, the only thing that are a secret-mission giveaway are his sunglasses. True to his brand, the man carries a Hidesign casual leather bag. This is Hidesign's newest outlet and Kapur is keen to find out how
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Raphael Betelli Procter & Gamble case Question 1 & 3 As a market leader in so many categories, P&G faces many challenges and risks linked to the current market. • “Very often the categories in which it operates are growing slowly, if at all, leaving market share gains as the main means of increasing revenues. That is a challenge, since the company competes with large and equally well-financed companies. Losing market share may be a greater risk than not gaining market share, since just maintaining
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1. Introduction The brand Dove was introduced to the market in the United States in1957 with the launch of a soft soap. Given that it was post-war era, it revolutionized the cleansing habits people had at the time. A bar of soap was mere functionality, and Dove augmented the product to become a commodity: cleanliness was the need to meet, but also to enjoy this activity and through this pursue greater sales volumes. Due its superior quality, Dove used real people instead of models to place emphasis
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SWOT Analysis Strengths The Swiffer brand has much key strength, which helped it create, and dominate the market. One strength, which is potentially underestimated, is its parent company P&G, with vast resources and willingness to spend big dollars to promote products. This along with the distribution, and innovative (line extension) leadership, is a key element to success and a strong point for Swiffer. Swiffer has its own brand specific strengths as well. Being the first to and on the
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topic of employee branding which being define and explain by Miles and Mangold (2004) which associate with individualism, job satisfaction, working attitude and behavioral factors, and the effects towards my satisfaction and loyalty towards company that has different working environment such different cultures, values, objectives and organizational management practices. I will also show some of the argument presented by some researchers which associating with employee branding techniques in order
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NESPRESSO AND ITS STORES - SYNOPSIS RETAIL MARKETING HA – E125 Autumn 2012 Cpr n° 051092-3138 Cpr n° 270790-4162 Copenhagen Business School PURPOSE STATEMENT This synopsis will present some problems related to the brand Nespresso and more specifically concerning its store management. We will focus on issues associated on store layout, design and visual merchandising. Nowadays, Nespresso highlights its boutiques while they were not integrated in the initial business model of Nespresso.
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out and becoming them. A few hundred dollars (or a few thousand as the case may be) is a lot cheaper than spending the time and effort to achieve athletically, for instance. And we get all the benefits! Or so we think. And that’s why I think that branding is bad. Like my days in a disease, my fix of good feeling doesn’t last very long and it isn’t sustained. But this isn’t the brands’ fault. By its very nature, the brand means nothing about me in reality. At best, it can only mean something about
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Ralph Lauren Case Study I) Introduction: Polo Ralph Lauren created in 1967 by Mr Ralph Lauren is considered nowadays as one of the well-known brands throughout the world. As a famous global player in the design and lifestyle marketing industry, Polo Ralph Lauren range its product lines from relatively inexpensive to expensive brand in offering men’s, women’s and children garment and accessories and also perfumes and home furnishings. Widely perceived as the number one brand that represents the
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Case Study: Hewlett Packard Family branding is a good way to describe Burberry, because its the same brand releasing a range of products. (Luxury, bags, shoes, boots etc.) , but it is also a global Brand because it is a brand this is competing on a global scale against it’s major competitors. Product branding is a good way to describe the HPPCs because its a generic product with variation. It is also designed for what people actually wanted and not so much for what people “needed” In order to
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EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile
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