Alper Küçükaslan S000773 COCA-COLA WARS CASE ASSIGNMENT 1. Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different? (Use 5-forces analysis for both industries) Concentrate business requires relatively less capital investments. This factor makes easier entering to the market. Less material usage and few input requirements also makes threat of substitutes and services more applicable however, Coke & Pepsi grants %72 of the
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identifies unfulfilled needs and desires” (Philip Kotler, 2012). How future entrepreneur should deliver value to customer? He or she should find way to do something better than other (like Mercedes or WV), or cheaper than other (Tata, Lidl, Penny, Ryanairs), or faster (Audi, Intel) or different ( Apple, Nespresso, Porsche). What do you do and which way will you identify your company unique selling preposition? Answer for this question could provide you with the main reason
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Introduction: ‘Picture extracted from http://centreforaviation.com/analysis/the-airasia-japan-joint-venture-stumbles-can-lccs-survive-in-japan-114191’ Company: Air Asia Berhad Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats
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Topic Gateway Series Strategic Analysis Tools Strategic Analysis Tools Topic Gateway Series No. 34 Prepared by Jim Downey and Technical Information Service 1 October 2007 Topic Gateway Series Strategic Analysis Tools About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources
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Topic Gateway Series Strategic Analysis Tools Strategic Analysis Tools Topic Gateway Series No. 34 Prepared by Jim Downey and Technical Information Service 1 October 2007 Topic Gateway Series Strategic Analysis Tools About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources
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with two wet leased Boeing like 737-200 aircrafts and today it operates 196 aircrafts with 20 buses all over around the Europe. It carried 45.2 million passengers in the year of 2009 which made it as a second largest low cost European airline behind Ryanair. In 2002, Easy jet bought London Stansted based Go airline £ 374 million (easy-jet.com). Go was the low cost scheduled passenger airline which provides service within the Europe. The main reason behind this acquisition was profitable and established
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Executive summary Air Asia Airline is one of the companies that once facing a critical financial crisis situation within the organisation. However Air Asia has successfully overcome this problem and expand this nearly bankrupt organisation to become million valued company within a short period of time. Air Asia only used 4 years times to change from a heavily debt organisation and become a high profit company that earn a net profit of RM112 million during 2004 (Air Asia 2005). This has illustrate
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1. Political a)Uniform of hostess: UMNO members wanted it to be more "Islamic" b)Some decisions are made by the govt (landing rights,services to certain routes,equity ownership); take the case of Subang for example, Airasia applied to use Subang as their hub, was turned down by the govt. Now the govt has allowed Firefly (a subsdiary of MAS) to operate from Subang. c)Political influence could also affect the HR policies of Airasia - recruitment and selection of staff do not
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N R E I N H A R D 301109\MBA FILES Druck: 20.11.13, 22:42 REPORT ABOUT EASYJET Seite 2/53 Executive Summary Deregulation has seriously changed the environment and structure of airline industry. Out of STEP analysis I have identified the following ain issues: Deregulation will stimulate competition, but also market growth Lower prices will cause focus on costs Focus on security measures will increase costs There is no need for added values in connection with
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9-708-497 REV: JULY 6, 2011 DAVID COLLIS JAN W. RIVKIN Strategic Decline Great strategies can, on occasion, produce exceptional performance that lasts for many years. We have seen several examples of companies that held to essentially the same strategy over a long period of time and continued to outperform the competition. Wal-Mart had 99 quarters of EPS growth, much of it greater than 20% per annum, until a slowdown in the 1990s. Edward Jones has pursued the same strategy since the early
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