Sales and Distribution Channel Structure of Madura Garments Group B9 Ishan Agrawal (11P081) Jaya S Choubey (11P083) Kumar Rahul(11P087) Abhishek Narayan (11P145) Madhur Paul (11P147) Contents Madura Garments 3 Background 4 Louis Philippe: 4 Van Heusen: 4 Allen Solly: 4 Esprit: 4 Planet Fashion: 5 Madura Fashion & Lifestyle Channel Structure 6 Data on the Channel Structure of Madura Fashion & Lifestyle 8 New Product Development 10 Market Overview 13 Product
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Sales and Distribution Management Program Credit Course Code : PGPM : 3 : SL MM 606 Class of Sessions : 2012 : 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function. Learning Objective: The aim is to
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PROJECT PROPOSAL Title The title of the project is “To identify, study and suggest improvements on the sales and distribution strategies of FMCG products in Rural India.” Rationale Rural marketing and rural penetration are very key issues in FMCG companies today. With heavy penetration of all FMCG categories in urban India and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural India
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What is Sales? Sales is what you do and say during the one moment your product or service is being purchased. It's confirming the payment options. Sales is a one time process (means just selling the product to the customer). It's converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Pre-sales, Sales and Post-sales Pre-sales is a process or a set of activities normally carried out before a customer is acquired, though sometimes
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Case Problem 1: Pelican Stores 1. There were 70 Promotional customers and 30 Regular customers. Because there are 100 observations in the sample, the frequency and percent frequency distribution are the same. Percent frequency distributions for many of the variables are given. No. of Items | Percent Frequency | 1 | 29 | 2 |
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Annual sales for floorcoverings in the US is about $50 billion, of which carpet and rugs accounted for about 70% of total market share. Rug and carpet retail sales in 1999 were about $17.9 billion, about 7% increase from 1998. Sales from 1994 to 1998 increased from $13.5 to $15.4 billion, so sales increase only averaged about 3% per year. Thus, the trend shows that industry sales growth has been stagnant or fairly slow. The two main segments of the rug and carpet industry are residential and contract
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