and he never paid attention to trivial. He only gave direction and fundamental principles. The person in charge can fully control their work. This principle which led Samsung’s quick decision making became the Samsung’s competitiveness. Actually, Samsung is famous for giving the biggest right for decision making to the working staff – more than 50%. Working staff can play a leading role without any interference when they handle some works. This grant of authority gives them the opportunity of development
Words: 540 - Pages: 3
and he never paid attention to trivial. He only gave direction and fundamental principles. The person in charge can fully control their work. This principle which led Samsung’s quick decision making became the Samsung’s competitiveness. Actually, Samsung is famous for giving the biggest right for decision making to the working staff – more than 50%. Working staff can play a leading role without any interference when they handle some works. This grant of authority gives them the opportunity of development
Words: 540 - Pages: 3
Finance/Capital: d. Production: e. Marketing/Sale: 3. Cost and differentiation advantage: Samsung had both cost and differentiation advantage over its rivals. Kun Hee Lee, chairman of the Samsung Group, stern advice to his employees were to always demand superiority in product design and price efficiency which were directly related to cost and differentiation advantage. As a high-volume buyer, Samsung benefited discounts offered from raw material suppliers which had resulted Samsung’s cost to
Words: 745 - Pages: 3
| Samsung Electronics | | | | James BerryStrategic Management 4700 7/14/14 | | Samsung Electronics | | | | James BerryStrategic Management 4700 7/14/14 | SAMSUNG ELECTRONICS I. General Environment A. Economic Environment In 2012 net sales were $201,104 billion with a gross profit of $74,452 billion. The economy has been declining over the years. Samsung should reduce its expenses every year to keep being profitable. Samsung need to supply it components to less competitors
Words: 1287 - Pages: 6
Introduction 'Ear-it' is a leading manufacturer of personal headphones and related accessories owned by South-Korean. 'Ear-it' has three main types of products which are Ear-it, Ear-it plus and Ear-it Xtreme. They are in-ear headphone, large size over-head headphones and medium size over-head headphones respectively. The factories are based in Zhejiang province in China and has been operating for many years. The products manufactured are in high quality for export. The Chinese market is being extending
Words: 709 - Pages: 3
Samsung is a leading name in consumer electronics ,especially in the smartphone industry today.Originating from South Korea,the company has established a strong presence worldwide.A company with an extremely diversified portfolio,Samsung has a complex brand to manage.We conducted a comprehensive assessment of how the company has performed overall as a brand. Our Survey We conducted a survey on people from various countries.The idea was to find out what an average consumer of gadgets thinks about
Words: 2468 - Pages: 10
CONTENTS ii LIST OF TABLES & PICTURES iv CHAPTER 1: INTRODUCTION OF SAMSUNG 5 1.1 SAMSUNG in general 5 1.2 History of SAMSUNG Electronics 6 1.3 Vision 7 1.4 Mission 7 1.5 Objectives 8 CHAPTER 2: STRATEGIES 9 2.1 R&D (research and development) strategy 9 2.2 Pricing 10 2.3 Human resources 10 2.4 Marketing 11 2.5 Products 11 CHAPTER 3: OPERATION 15 3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15 3.1.2 STP Analysis 16 3.1.3 4P’s
Words: 5409 - Pages: 22
Introduction: Samsung Electronics is a multionaltional electronic group located in Sowon, South Korea, and is one of the largest electronic groups in Asia. Samsung was created in 1969, as a division of the mammoth Korea cheabol Samsung Group established by Byung-Chull Lead in 1938. It was established as a means of getting Samsung to grow into the television and consumer electronics industry. The first product that was made by the division was a balck and white television that was created and began
Words: 276 - Pages: 2
overview: Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the
Words: 2216 - Pages: 9
La marca Apple como un ejemplo del éxito de un modelo de marketing e internacionalización En años recientes, un nuevo fenómeno ha entrado en nuestro estilo de vida, y ha cambiado la manera en que hacemos cosas en la vida cotidiana, que se llama la tecnología. El desarrollo de la tecnología ha producido un impacto tan masivo, que las compañías han tenido que adaptar sus productos para que no se tornen obsoletos con rapidez. La marca Apple ha entendido esta transformación y por ello, ha lanzado
Words: 617 - Pages: 3
