...competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. 1.1) The strategic contexts and terminology – missions, visions, objectives, goals, core competencies of Samsung. * THE STRATEGIC...
Words: 5872 - Pages: 24
...ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON ROAD, PUNE 411006 DATE: 15th October 2013 This is to certify that Miss KOMAL SINGH, Roll No. 13216, is a bona fide student of this Institute, currently pursuing her Semester-I of the MBA Programme. She has successfully completed the report on Enterprise Analysis Desk Research course (Course Code 115 ) as a generic elective and submitted the same for further evaluation. (Dr. Prof. Mahesh Halale) (Dr. Prof. B.H. Nanwani) Subject Facilitator Director APPLE INC. Table of Content TOPICS Page No. Company 1 - Apple Inc. 1. Enterprise history & background 1 2. Organization 5 3.Markets 8 4. Financial 11 5.Governance 15 6. Summary 17 7. Learning’s 18 8. Bibliography 19 Samsung Electronics Ltd. Table of Content Company 2- Samsung Electronics Ltd. Topics ...
Words: 11395 - Pages: 46
...landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe , a small trading company with forty employees located in Su-dong. It dealt in groceries produced in and around the city and produced noodles itself. Cont….. 1969-1971 : Samsung Sanyo electrical founding period. 1972-1974 : Samsung was setting the base for development. 1975-1976 : Revenue expansion period. 1977-1979 : The fast development period. 1980-1982 : Overcoming the depression, developing the technology. Cont… 1983-1985 : Leading the exports and developing. 1986-1989 : Changing the direction to overseas 1990-1999 : Advancing towards millenium Cont… 2000-2013: In 2000 Samsung opened a computer programming laboratory in Warsaw, Poland. Its work began with set-top-box technology before moving into digital TV and smartphones. As of 2011, the Warsaw base is Samsung's most important R&D center in Europe, forecast to be recruiting 400 new-hires per year by the end of 2013. Cont… On 4 September 2012, Samsung announced that it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories. Products under Samsung Samsung's Retail Strategy: Get Into Apple's Face In an experiment to see how much...
Words: 1449 - Pages: 6
...SAMSUNG RESELLER AGREEMENT CONFIDENTIAL AND PROPRIETARY INFORMATION This Reseller Agreement (“Agreement”) is entered into by and between Samsung Telecommunications America, LLC, a limited liability company created and existing under the laws of the State of Delaware having executive offices at 1301 East Lookout Rd., Richardson, Texas 75082 (“Samsung”), and ________________, created and existing under the laws of the State of ______________________ having executive offices at _______________ (authorized “Reseller”). 1. SCOPE AND GRANT OF RIGHTS For authorized Products and subject to the terms herein, Reseller is hereby granted a personal, nontransferable, nonexclusive right to purchase from Samsung Authorized Distributors Accessories for Resale to End Users within the United States (“Territory”). In order to Resell Accessories through use of the internet, Reseller must be approved by Samsung and agree to additional terms and conditions. 2. DEFINITIONS For the purpose of this Agreement, certain terms have been defined below: a) “Accessories” means authorized Samsung Products; provided such authorizations shall be determined at the sole discretion of Samsung. For the avoidance of doubt, Accessories, as it is used herein, shall be limited to those products offered by Samsung Telecommunications America, LLC and does not include products offered by any other Samsung Telecommunications America, LLC affiliate. b) “Authorized Reseller” means a person or entity that is authorized in...
Words: 5204 - Pages: 21
...Assignment 3 Fin 444.2 Instructor: Mirza M. Ferdous (MzF) Prepared by Name | ID | Tarek Al Zobaer | 1010052030 | Tamanna Badhan | 1020716020 | Sabreen Sayeed Haider | 1130637030 | Omar Farukh | 1210010030 | Date of Submission : 05.05.2015 Overview of Singer Bangladesh Singer Asia is a holding company with operating subsidiaries in the South Asian countries of Sri Lanka, Bangladesh, Pakistan, and India. The subsidiaries in Sri Lanka, Bangladesh and Pakistan are retail businesses engaged in the distribution of a wide variety of household consumer durable products (HCDs), with consumer credit and other financial services available to qualified customers. In each of these markets, Singer Asia is the leading retailer of durable products for the home. Singer Bangladesh History The presence of Singer in Bangladesh dates back to the British colonial era when the country was a part of the Indian sub continent. The first operation of Singer began in the year 1905. Later, in 1920, two shops were set up in Dhaka and Chittagong. Operation of Singer began in 1905. Later, in 1920, two shops were set up in Dhaka and Chittagong. After the partition in 1947, Singer in East Pakistan operated as a branch of Singer Pakistan. When Bangladesh was liberated in 1971, East Pakistan branch office was elevated to a country Office. Firstly, Singer was synonymous with sewing machine. Later in 1985, its management diversified its products into different ranges including televisions...
Words: 1796 - Pages: 8
...preferences, government regulations, and social demands. Not only are consumers vigilant about the quality of products, but a great influence in their purchasing decision has been the social and ethical behavior of companies they choose to patronize. Many consumer focus on the corporate social behavior of these companies, and whether they give back to the communities from which they make a profit. They also pay attention, to the impact these companies have on the environment and if they have any philanthropic causes. Also observed is the treatment of their employees and society on a whole, ethically and morally. Ethical and social responsibilities are therefore no longer a choice for businesses. They are obligations, which directly affects the brand and the overall success of these companies. The pages ahead will focus on the current ethical and social responsibilities of Apple Inc.™ and how the publication of violations and responsibilities made by Apple’s suppliers have affected Apple’s reputation over the past few years. Methods will be suggested which Apple can utilize to ensure its suppliers adhere to wage and benefits standards going forward and, will Apple customers be willing to pay even more for its products to ensure better wages and benefits for suppliers’ workers? Lets’ explore. Finally, ahead, Apple’s marketing strategy will be analyzed and recommendations will be made to improve its competitive advantage in the global market place. Overview of Apple...
Words: 2669 - Pages: 11
... About Samsung Samsung adalah salah satu penyedia terbesar di dunia teknologi. Sejarah Samsung berawal pada tanggal 1 Maret 1938 dimana pendiri perusahaan Byung-Chull Lee memulai sebuah usaha di Daegu, Korea, yang terutama berfokus pada perdagangan ekspor yang menjual ikan kering Korea, sayur, dan buah ke Manchuria dan Beijing. Selama lebih dari satu dekade, Samsung – yang berarti "tiga bintang" dalam bahasa Korea – ingin memiliki pabrik tepung terigu dan mesin confectionery sendiri, produksi dan operasi penjualan sendiri. Dari awal yang bersahaja, Samsung akhirnya berkembang menjadi korporasi global modern yang tetap menggunakan nama yang sama hingga sekarang. Samsung melakukan diversifikasi dan perluasan secara global atas bisnis teknologi intinya selama akhir 1970-an dan awal 1980-an. Selama periode ini, Samsung merestrukturisasi bisnis lama dan memasuki bisnis baru dengan tujuan menjadi salah satu dari lima perusahaan elektronik terbesar di dunia. Walaupun krisis keuangan 1997 memengaruhi hampir semua bisnis di Korea, Samsung menjadi salah satu dari segelintir perusahaan yang terus berkembang, berkat keunggulannya dalam teknologi digital dan teknologi jaringan serta konsentrasinya yang mantap pada bidang elektronik, keuangan, dan jasa terkait. Dengan keberhasilan bisnis elektroniknya, Samsung diakui oleh dunia sebagai pemimpin industri dalam bidang teknologi dan kini menempati peringkat 10 merek teratas di dunia. Samsung Philosophy Samsung mengikuti...
Words: 3350 - Pages: 14
...purpose of corporate communication strategies. In simple words, for any organisation the main and basic purpose of corporate communication strategies is to achieve its corporate objectives. In the case of Orange, the scenario was a bit different with lot of difficulties in 1994 at the time of its launch. Because they were the last entrant in the market at that time and three other companies were dominating the market. They have identified Cellnet and Vodaphone as their main competitor because they already had ten years of market existence at that time with nationwide coverage with millions of subscribers. At this situation, Orange's higher management realised that to achieve its corporate objectives, they have to build a strong corporate brand with the help...
Words: 3357 - Pages: 14
...4 SWOT Analysis 4 Market segmentation 7 Geographical 7 Demographic 7 Psychographic 7 Marketing mix 4P’s 7 Recommendation 8 References 10 Introduction This write up is in regard of the marketing report based on Samsung, electronic Multinational Corporation. It gives a PESTEL examination, SWOT analysis, Segmentation and marketing mix elements. Samsung's uniqueness is delineated from its earth shattering way to deal with business. This organization was established in 1938 by Lee Byung-chull as a minor. It propelled in its operation driving Lee to empty the central command to Seoul In 1947. Be that as it may, the steadiness of the organization was disturbed by the 1954 war. Right now, Samsung is Multinational Corporation with its central command in Samsung, Seoul in South Korea. The organization has comprises of different united auxiliary firms. Samsung gives an umbrella to the auxiliary firms under the brand name Samsung. Some eminent backups incorporate Samsung hardware, Samsung overwhelming commercial enterprises, Samsung C & T, and Samsung designing (Chang, 2011). Samsung electronic is the most perceived backup of the multinational company. Its income in the year 2010 stances it as the best data innovation organization. Samsung substantial businesses are ordered as the second shipbuilder utilizing the same income criteria. The organization works in the buyer apparatuses and purchaser gadgets industry, fabricates, and markets a scope of items that incorporate...
Words: 2665 - Pages: 11
...iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have!exploded!in! popularity!as!they!look!to!change!the!way!we!stay!connected.!!Numerous!competitors!have!entered! the!game,!such!as!Samsung,!Sony,!i’m!Watch,!Pebble!and!others.! ! One!of!“The!latest!forecasts!suggest!that!the!demand!for!the!wristKworn!devices!known!as! "smartwatches"!will!increase!by!900!per!cent!over!the!next!12!months.!!According!to!Canalys’s! forecasts,!this!incredible!jump!KK!the!company!believes!that!over!5!million!smart!watches!will!be! shipped!by!the!end!of!2014!KK!will!be!created!by!new!products”!!Read!more!by!clicking!on!this!link:! http://www.ctvnews.ca/sciKtech/smartwatchKmarketKcouldKjumpKbyK900KinKtheKnextKyearKforecastK 1.1370745#ixzz2ZJrVlDaI!! ! Using'ONLY'the'information'contained'in'the'articles'that'follow,'conduct'a'situation'analysis'to' determine'whether'Apple'should'or'should'not'launch'a'wrist'wearable'smart'watch'(ignore'the' fact'that'they'have'launch'a'watch).''Be'sure'that'your'SWOT'analysis'supports'the' recommendation'you'make...
Words: 8824 - Pages: 36
...CHAPTER 1: INTRODUCTION 1.1: ABOUT LCD TV: A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). LCs does not emit light directly. They are used in a wide range of applications, including computer monitors, television, instrument panels, aircraft cockpit displays, signage etc. They are common in consumer devices such as video players, gaming devices, clocks, displays in most applications. They are usually more compact, lightweight, portable, less expensive, more reliable, and easier on the eyes. They are available in a wider range of screen sizes than CRT and plasma displays, and since they do not use phosphorus, they cannot suffer image burn-in. LCDs are more energy efficient and offer safer disposal than CRTs. Its low electrical power consumption enables it to be used in battery-powered electronic equipment. It is an electronically-modulated optical device made up of any number of pixels filled with liquid crystals and arrayed in front of a light (backlight) or reflector to produce images in colour in 1983. By 2011, worldwide sales of televisions with LCD screens had surpassed the sale of CRT units or monochrome. The earliest commercially made LCD TV was the Casio TV-10 made watches, calculators, and telephones. LCDs have displaced Cathode Ray Tube (CRT) CASIO T10 1 1.2: ABOUT LED TV: LED refers to light emitting diode. An LED-backlight LCD television is an LCD TV that uses LED...
Words: 13253 - Pages: 54
...Apple Inc. External Analysis Asia Think Different. OVERVIEW Goals of an external analysis to help a company better understand its position against the other players in the industry. An external audit is not to create a laundry list, but to help identify key variables that offer actionable responses (Fred David), and further eliminate surprises by anticipating such opportunities and threats. Apple Inc., is an American multinational corporation that designs, develops, manufactures and sells consumer electronics, computer software and personal computers. The company’s best-known hardware products include Macintosh computers, iPod, iPhone and the iPad. Apple Software includes the OSX system, iTunes media player and multiple creativity software. The company’s brand is known for its high level of design, ease of use, and now iCloud, operating in nearly 400 retail stores in 14 countries (apple.com). To better understand Apple’s positioning against the other players, our team has divided Apple Inc.’s line of business into regions and retail: Asia, Europe, Americas, Japan and Retail. PORTER’S FIVE FORCES Porter’s Five (some may argue 6+) model is an analysis tool that helps “determine industry profitability because they influence the price, cost and required investment of firms in an industry” (M. Porter). Rothaermal further argues that the model reflects the industry’s attractiveness. First image below shows the traditional Porter’s model with the 5 forces, where...
Words: 2092 - Pages: 9
...AB/MT219: Marketing DATE 1/4/2013 KapConsultants Marketing Plan KapConsultants Marketing Plan SECTION II. THE MARKETING ENVIRONMENT We here at Samsung are looking to launch our new TV electronic line in the North American, Europe and Asian markets. We have continued to make strides towards promoting sustainable leadership under the mantra “Devoting our human resources and technology to creating superior products and services, thereby contributing to a better global society.” We believe here at Samsung by doing and providing the best we further the electronics and consumer markets by example. Social Environment Here at Samsung we are providing a range of career and peer building programs that focus on ethical business practices within the business environment. Providing methods of training against corrupt business practices is mandatory amongst our company employees and we strongly adhere to these policies. We also have an external website dedicated for reporting unethical business practices specifically for stakeholders as well. The proportion of women in our East Asian offices accounts for over 60% percent of our work force in 2011 and 40% globally and we continue to practice fair hiring practices. Demographic Environment Thanks to growth in the high value LED and Plasma TV market in past few years, we here at Samsung had another successful year and have been the industry leader as far as unit sales in this category six years running. The increase in sales in the...
Words: 3448 - Pages: 14
...Group Case Group #8 The Information Technology Industry MAN4720-011 GLOBAL STRATEGY AND POLICY Fall 2014 CRITICAL CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues and the lack of ability to acquire market share from foreign competitors overseas. (CI #4) SOCIAL ENVIRONMENT: Technological The Apple Corporation constantly faces criticism for various technological and security issues. I. CURRENT SITUATION A. CURRENT PERFORMANCE 2013 was a rough year for the Apple Corporation, closing the fiscal year down 29.1%. Despite the record breaking release of the iPhone 5S and 5C and a total revenue of $170 Billion, up 9.55%, net income was only $37 Billion, down 11.25% from the previous year. The Apple Corporation’s market share in smartphones was only 12.9% and 18% in application downloads. The Apple Corporation controls only a relatively small section of the computer market, but its market share has grown with the decrease in sale of windows machines. B. STRATEGIC POSTURE 1. Mission a. As of 2013: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software...
Words: 10734 - Pages: 43
...BUSINESS ETHICS AND CSR IN THE CONTEXT OF SAMSUNG ELECTRONICS 1.0 Introduction In the 21st century of business, there are number of factors apart from the financial figures that play a vital role for the success story of the business corporations. These factors include the culture adopted by the business, philosophy of the management of the company, code of ethics and standards followed by business. The presence of all of these factors in the business’s ethical guidelines has a significant impact on the ability of the business organisations to perform well on the long term basis. In this report the Samsung Electronics’ ethical issues are studied along with the importance of the business ethics and Corporate Social Responsibility (CSR) practices adopted by the business organisations. The upcoming sections of this report present information about the meaning and importance of business ethics which is followed by the description of the violations of the ethical issues by the Samsung Company and the also the role of Samsung management in promoting CSR and overcoming ethical issues. 2.0 Meaning of Business Ethics The primary objective of each and every business organisation is to run business for the purpose of profit as well as the maximisation of owners’ wealth. Profit can be maximized by selling goods and services at reasonable prices and as far as wealth is concerned this can only be maximized if business follows the required ethics. The term business ethics...
Words: 3270 - Pages: 14
