Evaluate the four pricing options available to Atlantic Computer. What would be the most effective pricing strategy for Atlantic Computer? Why? Jowers has four pricing options for Atlantic Computers. He must decide to either: 1) keep the company's tradition of charging for software and providing PESA software for free, 2) charge a price equal to what the customer would pay for four Ontario Zink servers, 3) charge a price based on a cost-plus approach to pricing PESA, or 4) charge a price based on
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Hfd 2 . - Choice of country • Geographic Map Major cities Square miles Population figures • Target group Customer profile ( what would your ideal customer be ) o Habits o Work o Income o Marriage status o Social status • Potential market calculate by use of customer profile the potential market for example. 1.000.000 women 15% is your customer profile Potential customers 150.000 How often do the customer buy the
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Assignment 3 Randy C. Williams Pricing Strategy and Channel Distribution 1. Determine and Discuss a pricing strategy (Penetration or Skimming) We here at Ranard Holdings chose to place the Smart Light into a price skimming strategy to infiltrate the market. Skimming price is a strategy where pricing a new product high to establish a top-quality image or highlight unique value and more quickly recover development costs in line with profitability objectives. For example, Intel does this
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In our opinion, Dell’s segment growth strategy is likely to be success because it satisfies customers’ needs, reduces average cost per unit, and allows the company to be competitive in the global market. First, Dell’s segment growth strategy is able to satisfy consumers’ need. According to the case, the company provided the newest and best technologies to upmarket because the company knew that the consumers are willing to pay a premium price to have such a product. Certainly, we think Dell is right
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Working Definition of Revenue Management 3 2.2 Criteria for Applications 3 2.3 Implementation of Revenue Management 5 2.3.1 Objectives for Establishing Prices 5 2.3.2 Pricing Strategy 5 2.4 Methods of Revenue Management 6 2.4.1 Price Discrimination 6 2.4.2 Capacity Control 8 2.4.3 Overbooking 9 2.4.4 Dynamic Pricing 9 3 Case „Theater Hagen“ 10 3.1 Review of the criteria for application 10 3.2 Description of used methods 11 4 Conclusion 13 5 Reference 14 List of figures
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Kentucky Fried Chicken Four P¶s of Marketing mix. Introduction KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken
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''t,' t. a. Survival b. current profit maximization c. market shareleadership @ vroductquality leadership which of thefollowingpricingobjectives mostused a university? is by Partial costrecoverv d 'bFull costrecovery Social price @ d. Cost-plus pricing underrrs,rrft\fsh'c {tr-rf r,th'6'market consists manybuyersand sellers of who I. c. d. oligopolistic competition pure monopoly 8. u 9. astheir major objectiveif they aretroubledby too muchcapacity, heavycompetition changing or consumer wants
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Farmacias Similares (Simi): Company Overview Founded by Victor Gonzalez Torres, Farmacias Similares is a pharmacy chain in Mexico dedicated exclusively to generic medicines, with their merchandise priced at least 30% lower than that of traditional branded medications. Using their publicity campaign slogan, loosely translated as “the same, but cheaper,” the stores targeted their sales at the low-income uninsured/underinsured “base of the pyramid” health care consumers in Mexico. In addition, Gonzalez
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LEARNING OBJECTIVES (LO) After reading Chapter 14, you should be able to: LO3 Identify the adjustments made to the approximate price level on the basis of discounts, allowances, and geography. Discuss the laws and regulations affecting specific pricing practices. LO4 1-3 Arriving at the Final Price The TATA NANO The Car Priced at one Lakh 1-4 Opening Story – The NANO Car FIGURE 14-1 The six steps in setting price. The first three steps were covered in Chapter 13 and the last
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Chapter 9 Pricing: Understanding and Capturing Customer Value Previewing the Concepts: Chapter Objectives 1. Discuss the importance of understanding customer value perceptions and company costs when setting prices. 2. Identify and define the other important internal and external factors affecting a firm’s pricing decisions. 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximize the profits from the
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