This article talks of rice gouging as a pricing strategy followed by US companies vis-a-vis Australian consumers. We start with the concept of the strategy and the conditions required for its effectiveness. Next it is applied on the current situation that is the focus of the article. Lastly we try and assess the benefits and costs of this strategy. Price gouging is a form of price discrimination, where the producer/seller is able to discriminate between different consumers on the basis of his selling
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preview of the presentation 2. THE DIAGNOSTIC CENTRES ……………………. 07 3. COMPARISON BETWEEN THE PRICES ……….. 11 4. CONCLUSION …………………………………… 13 5. BIBLIOGRAPHY …………………………………… 13 EXECUTIVE SUMMARY The pricing strategy of the different diagnostic centres reveals that a few organisations are charging a high price compared to the service provided, while others charge a reasonable amount. The quality of the services also varies as it depends on the technology
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1. Introduction and Problem Definition Jason Jowers, a newly minted MBA, had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e., the new Tronn server and the PESA software tool), which had been developed specifically to meet an emerging basic server market, a new market to the company. But it had to compete with Zink server of Ontario Computer, its major rival in this market.
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Contents 1. Introduction……………………………………………………………………………………………………………..3 2. History………………………………………………………………………………………………………………….....3 3. Current Market of Sony Corporation………………………………………………………………………..3 4. Organizational Orientation……………………………………………………………………………………….4 5. Sony's current Market analysis…………………………………………………………………………………4 6. Sony’s Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies…………………………………………………………………………………
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for all branded tires since many branded tire owners intended to replace their tires with private label. Move Towards Value-Based Pricing Under Gaultµs direction, Goodyear began the process of transforming itself from a manufacturing-based company to a customer value-based company. One of Goodyearµs earliest successes with executing customer value-based pricing came with the Introduction of the Aquatred tire. The first step was to conduct consumer research to identify and prioritize the attributes
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Dynamic Pricing = Price Discrimination Dynamic Pricing, the idea that prices will change according to the level of demand. Dynamic Pricing is one version of price discrimination that delivers prices to consumers based on their personal attributes and other environment related events. The different attributes are collected by the producer/retailer and are based on bits of information, like age, financial gain, and/or region one inhabitants. The price is then individualized to the consumer. Many
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Same point of departure, same destination, the same snacks. Why is it people sitting next to each other on the same flight can pay such different amounts for their tickets? Airline pricing seems to be a great mystery. The airline industry refers to their pricing game as “yield management” or “revenue management.” Meaning prices on the same plane can fluctuate widely based on available seats at the time of purchase. Even though this seems to defy logic (and textbook theory), there might just
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Marketing Case study examination 2013 “Renova” Purpose & Mission * Definition (What business are we in?) * Renova is a private Portuguese-owned company that manufactures disposable tissues and hygiene products under the brand name “Renova”. * Purpose (What do we want to be in? * They would like to be Europe’s leading brand that loves the customers, care about them and has a culture * Expand new market in Western EU * To promote the well-being brand
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MARKETING PLAN Based on an evaluation of the cupcake market and our strengths, General will introduce the Girlfriends: Cupcakes. Marketing Strategies General will introduce a new product, the all in one Girlfriends Cupcakes, using penetration pricing, extensive advertising, and expanded distribution in order to increase our revenues and growth rate. Action Plan The Girlfriends: Cupcakes has strong product benefits compared to current market offerings. To achieve our objectives we will offer
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Organized Retail Industry in India (Hypermarkets) Marketing Management Project Under the guidance of Prof. Ritu Mehta A study on Group 1 Goutham Kandregula (0159/50) K B Partha Sarathy (0170/50) Maladi Srinivas Pavan (0181/50) Meenakshi Garg(0192/50) Naga Phanindra (0203/50) Neela Mohan (0214/50) Nishant Somya (0225/50) Pawar Nikhilesh R. (0236/50) Contents I. II. Introduction- Organized Retail in India ..............................................................................
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