Dr. Pepper Snapple Energy Marketing Plan Executive statement: At Dr. Pepper Snapple we are releasing a new energy drink product line in which we will be appealing to the needs of those over the age of 25. We are releasing two new types and flavors of drinks. The first is the low calorie low sugar named; AcaiPom Berry. This will be a mix of acai berry fruit and pomegranates. We strive to use all natural fruits and products when producing our energy drinks. No high fructose corn syrup will be used
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Snapple Melissa Wells Rasmussen College Customer Service Snapple The company I chose for my project is the Dr Pepper Snapple Group but more specifically the Snapple division. The entire company has over 19,000 employees across North America. They have more than 50 brands and hundreds of different flavors. On May 07, 2008 DPS became a stand-alone company. They make several popular name brands. Some include: Country Time Lemonade, Crush, Deja Blue water, Diet Rite, Hawaiian Punch, 7up, Canada
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Dr Pepper Snapple Group is the No.1 flavored carbonated soft drink (CSD) company in the Americas and a leading innovator and marketer of functional/non-carbonated beverages. DPS serves consumers throughout North America via a broad and flexible route to market. This includes a combination of direct store delivery and warehouse delivery capabilities supported by our 21 manufacturing centers, more than 115 distribution centers and approximately 19,000 employees across North America, in addition to
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worldwide. The company had franchises in United States and Europe and acquired various businesses in other parts of the world. By the early 2000’s the company decided to demerger. In 2008, the beverage site of the business (Schweppes) became Dr Pepper Snapple Group and confectionery (Cadbury) was bought by Kraft Foods the very next year. Cadbury Schweppes: Capturing Confectionery Introduction The purpose of this document is to analyze the existence of Cadbury Schweppes. This paper will
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Brooke Ford Business 82 Final Project 7 April 2013 The King of Beverages It's the “Friendly Pepper Upper”, “Always One of a Kind”, and “Just What the Doctor Ordered”. Being the oldest major manufactured soft drink in America (History of Dr Pepper), Dr Pepper is all of those past slogans, and more. It's the greatest soft drink on the planet, and it will stand the test of time. Dr Pepper has come a long way from Morrison's Old Corner Drug Store in Waco, Texas back in 1885. According to the
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Long Term Objectives Dr Pepper Snapple Group has a five-year goal of its corporate social responsibilities. In 2010, Dr. Pepper Snapple Group introduces a five-year goal which called ‘Sustainability ACTION’ to improved environmental and social performance across the company’s operation. Dr. Pepper Snapple Group establishes their long term objectives in the area of public responsibility. They focus on the environmental sustainability, health and well-being, philanthropy, workplace environment and
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MARKETING PROBLEM DEFINITION Dr. Pepper Snapple Group, Inc, encouraged by its long-lasting history, experience, and favorable market conditions has decided to enter a new market segment, launch energy drink beverage and they are facing several dilemmas. A thorough analysis of company’s internal conditions, industry facts, market conditions and trends, is needed in order to develop possible alternatives, realize the possible outcomes of those alternatives, and finally to choose the most convenient
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bottle network in the carbonated drink aisle and independent food broker and warehouse networks in the juice aisle, and lastly Cadbury Schweppes, PLC (Kerin, 2007). In 2004, three Cadbury Schweppes, PLC business units—Dr Pepper/Seven Up; Snapple Beverage Group; and Mott’s—integrated to form Cadbury Schweppes Americas Beverages (Kerin, 2007). At the time, the Hawaiian Punch line consisted of 11 flavors and packaging included a 1-gallon bottle, a half-gallon bottle, a 2-liter bottle, a 20-ounce bottle
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Harvard Business School 9-898-171 Rev. December 11, 2000 Nantucket Nectars Well, we knew we were in an interesting position. We had five companies express interest in acquiring a portion of the company. Sometimes you have to laugh about how things occur. Tropicana (Seagram) and Ocean Spray became interested in us after reading an article in Brandweek magazine that erroneously reported that Triarc was in negotiations to buy us. (See Exhibit 1 for a copy of this article.) At the time, we
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differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales? Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products
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