well-being and health. The soap was a carbolic soap and was quite popular till the early 1990’s. Thereby it faced competition from its counter parts like Nirma bath soap which where soft and were started to be sold at half its price. Lifebuoy experienced a negative growth of 5% in the same year. Women preferred the newer, softer and more fragrant soaps. In 2001, Lifebuoy market share fell to 12.5% from 15.4% as in 1997 To cope up with the same changes were brought in the soap in the formulation, size
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Consumer Buying Behavior towards Hul Premium Soap Study of Pears and Dove INTRODUCTION The main objective of the project is to get the full knowledge of the Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even for baby's skin. Pears is manufactured like any other soap, but unlike in conventional soaps, the glycerine is retained within the soap. That is the cause if its unique transparency. After manufacturing, the soap is mellowed under controlled conditions over
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Marketing Objective: (i) To attain higher profit margins (ii) To attain stable profit base (iii) To maintain future growth potential Current Scenario: The current portfolio of the company is: 2 soaps in the low-price sector and 1 10 Re/soap in the high-price sector. In the low price sector, the profits had marginally declined due to the increase in the manufacturing costs. There is no aspect of a price increase because of the fierce competition and political climate. In the high-price sector, the
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DECLINE STAGE DECLINE STAGE SOAP MARKET FAIRLY SLUGGISH IN 2001. SOAP MARKET FAIRLY SLUGGISH IN 2001. LIFEBOUY SHARE DECLINED MORE THAN MARKET LIFEBOUY SHARE DECLINED MORE THAN MARKET DECLINE. DECLINE. 15- 20% DECLINE IN VOLUME OF SALE. 15- 20% DECLINE IN VOLUME OF SALE. REVIVAL PROMOTION INICIATIAVES INICIATIAVES LIFEBOUY NO LONGER A ‘CARBOLIC SOAP’. LIFEBOUY NO LONGER A ‘CARBOLIC SOAP’. ITS NOW A TOILET SOAP WITH DIFFERENT ITS NOW A TOILET SOAP WITH DIFFERENT ‘HEALTH’ FRAGANCE
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their skinBath isn’t necessary more than 3 times a week in the first year. | | | | | The mother will understand how to bathe an infant by listening. | 10 min. | How To Bathe a New Born: 1. Gather materials: * Tub * Warm water * baby soap * cotton balls * 2 washcloths 2. Prepare materials for after-bath needs: * Towel * Diaper * Clothing * Alcohol * Cotton balls 3. Undress the baby.
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though people are becoming more serious about their skin and complexion. Creams are to help the skin have a glow and shield the skin from outside dirt and debris. Soaps are still the hot ticket in the 1950s but we start to see more deep cleansers being introduced. With each decade comes a new and more effective cream or cleanser. Palmolive soap is big at this time. What is new, however, is a liquid cleaner. We start to see different textures of cleaners and
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you’re watching TV and Dove soap commercial comes on, there’s a woman in the commercial that uses a different brand of soap and she states that she is having problems
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Summary Beaver Brothers, Inc. is conducting a study to assess the accuracy, and consistency of their 150-gram bar soap production line. They are interested in seeking; the reliability, average weight and range of each soap bar. By conducting this study Beaver Brothers, Inc. wants to see the consistency of their machines, dependability of their marketing tools and the level of assurance that they are promoting and supplying trustworthy products to their consumers. Beaver Brother, Inc. achieves
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employees and contributes to indirect employment of over 65,000 people] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)[ Hindustan Unilever's distribution covers over 2 million retail outlets
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beverages. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water
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