Table of Contents 2 1. Introduction………………………………………………………………………….…….3 2. Viability of Products and Services………………………………………………….……..5 3. Assessment of Current Online Competition………………………………………………7 4. Online Marketing Strategies……………………………………………………………..14 5. Social Media Integration………………………………………………………….….…..21 6. References…………………………………………………………………………….….25 QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: 3
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Social media in Hospitality and Food Beverages Industry | Executive Summary Social media is widely used by firms in the Hospitality and Food and Beverages (F&B) industry as it is low-cost and has potentially many viewers. With the rising numbers of firms marketing on various platforms, this report aims to determine whether some social media platforms are being under-utilized and how firms can use these platforms to refine their marketing efforts. Research data was gathered through interviews
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Mary West The Smart Guide to Successful Social Selling Tweets Chief Marketing O cer at Omni Corp Lives in San Francisco, California From Mooroolbark, Victoria, Australia Knows English, Swedish, Dutch and 12 others Mary Wes Chief Marke Current Previous Education San Francisco, C Mary West @marywest CMO of Omni Corp, concert junkie, and grilled cheese enthusiast San Francisco, CA Send a me 6,384 341 Following Followers 32,481 Follow SELL. SERVICE. MARKET
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COMPANY DESCRIPTION & EXEC. SUMMARY OF SOCIAL BUSINESS CASE For this assignment we had the fortune of getting to know a bit about the business workings of Brands Cycle and Fitness http://brandscycle.com/. They are a family owned business in existence since 1954 and are located on Long Island, in Wantagh, NY. Brands is very well respected within their industry, and are consistently voted one of the top 10 bike stores in the country by Bicycling Magazine. They have a staff of 90 to 110 employees
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Abstract The company Sports Equipment would like to increase their annual revenue by creating an online presence that will allow them to cater to a wider customer base. This business plan will be the basis of this online expansion. By creating an online retail store, Sport’s Equipment will be able to improve their company brand by serving customers nationally versus locally as they are currently limited to. A successful online presence will introduce Sport’s Equipment into new markets and increase
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: ExchangeHunterJumper.com: Building a Brand with Social Marketing 1. Dagny Amber Aslin creator and owner of The Exchange saw a unique need to make it easier for horse professionals to buy and sell their horses. Aslin grew up riding and working with horses and knew the difficulty that horse professionals had when trying to buy or sell horses. She took this as an opportunity to create a specialized website for high-end competition hunter-jumper horses. At the time many of the websites in
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growth rate in only 6 years (Park, 2011)! To facilitate increasing awareness, various avenues of advertising are explored and social media demonstrates the greatest opportunities. Through this medium, the company can not only achieve an online presence, but can promote itself as the premier local fitness nutrition industry. To facilitate this, a hybrid of social media marketing and monthly contests will be used. The focus is to bring people into the physical location and drive sales both via internet
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Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in
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Benefits of using social media to a business: So throughout this unit I have been looking at the different kinds of social media that is available for people and businesses to use, and with this there is definitely room for opportunity within the whole process and in particular for businesses to benefit from. So now in this final learning objective I am going to be looking at the different ways which a business can benefit from using social media on a regular basis. Improved sales: so when it
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of the biggest cost is advertisement which brings us to the use of Social Media. “ Through the use of Social Media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences, and knowledge.” Jeff Bullas This will be the key for me to try and change the mind of the Board. Word of mouth is one of the most inexpensive forms of advertising there is, and Social Media platforms allow us to get that rolling with very little cost. The rest
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