Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management
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Barriers to entry One of the 5 forces that shape the soft drink industry is barriers to entry. The Coca Cola company says on its website it is facing strong competition from well-established global companies and many local participants. For this particular industry, the competitive forces are benign, (favorable). Most of the companies in the soft drink industry are profitable. The Coca Cola Company's main competitors are Dr.Pepper, Nestle and PepsiCo. These companies definitely have the advantage
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Coca-Cola in India Coca-Cola is a brand name known throughout the entire world. It covers 60 percent of the $1.6 billion soft drink market. In 2006–2007, Coca-Cola faced some difficult challenges in the region of Kerala, India. The company was accused of using water that contained pesticides in its bottling plants in Kerala. An environmental group, the Center for Science and Environment (CSE), found 57 bottles of Coke and Pepsi products from 12 Indian states that contained unsafe levels of
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Banning Candy and Soda from School In Tom Vilsack’s article,Should Candy and Soda be Banned from Schools?, Mr.Vilsack argues that banning soda and candy would help getting rid of the nation’s obesity epidemic in children. He states that it would be a major step in trying to reduce the high obesity rate in children. I say that banning soda and candy from school will greatly help by reducing the obesity rate. About one third of children in America are considered to be overweight or obese. In order
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is one of the tooth layers, it is under the enamel, if there is an infection, the infection will try and get the dentin because is has a series of tubes that lead directly to the dental pulp. The gingiva is just basically the gums. The pulp is the soft tissue inside of the center of the tooth, the nerve tissues and blood vessels are there, if infection were to get to the pulp there will be pain. The cementum is a calcified substance that protects the roots of the teeth, the cementum also helps attach
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MJ Nostrand Sugary Beverages Should Have Warning Labels Around 10,000 years ago, the people of New Guinea started farming the crop known as sugar cane. They planted it, and then they chewed it. Surprisingly, they liked it so much that sugar became a part of their religion! Humans have fallen in love with sugar thousands of years ago, and are still deeply attached to it today. In “Your Favorite Drinks Can Wreck Your Body” by Russ Lloyd and “Banning Large Sodas is Legal and Smart” by Lawrence
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Are sugary drinks really bad for children and adolescents health? Sugar-sweetened beverages portion sizes have risen dramatically over the past 40 years and children are consuming more sugary drinks than ever. This issue has been a result of the obesity widespread as well as one of the leading causes of tooth decay in children. While some sugar-sweetened beverages contain vitamins and minerals to indicate that they are healthier, parents should encourage children to consume healthier drinks rather
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see the “allure” and “intoxication” of the soda fountain experience so I could only imagine if there were addictive substances being added in the soft drinks!! This is how the Soda Fountain was born! The drug revolution is what sparked the birth of the soda fountain as we know it today. Pepsi or Coke? , which would you like? Sure now they are just soft drinks however early fountain drinks made by druggists contained cocaine or other opiates that put an extra pep in your step or maybe cured your
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Science and Environment (CSE) issued a press release titled “Hard Truths about Soft Drinks”. Tests conducted by CSE at the Pollution Monitoring Laboratory (PML) found concerning amounts of pesticide residue in all twelve major brands of cold beverages sold in and around Delhi. Behind Tokyo, Delhi is the second largest agglomeration in the world with 23 million inhabitants2. Immediate reaction to CSE’s report on soft drinks ranged from the Indian government banning Coke (and Pepsi) products in Parliament
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countries all over the world. Coca-Cola’s mission is to refresh the world, inspire moments of optimism and happiness and to create and make a difference. THE GLOBAL BEVERAGE INDUSTRY - The global beverage industry is made up of manufacturer of carbonated soft drinks, juices, functional drinks and bottled water. Coca Cola Enterprises remains the market leader of the industry over the years. The industry has been recorded in growing revenue and consumption. Although there is average growth in
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