Summary Corporate Culture & Southwest Airline Case Analysis CORPORATE CULTURE Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference. Corporate Culture * Is the meshing of shared values, beliefs, business principles, and traditions that imbues a firm’s operating style, behavioral norms, ingrained attitudes, and work atmosphere. * Is important because
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organization is known as strategic goals. These goals are mainly meant for the top leaders of the organization who are also concerned with the main objectives of the organization. Take Southwest Airlines for instance, the main objective for this company was to remain very profitable. To achieve this Southwest Airlines kept their air fare tickets price low, ensuring that their passengers are happy. Thus cutting down operational expenses as a part of this strategic goal. The goal of lower air priced
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Case Study Two: Southwest Airlines & Sprint Telecommunications DeVry University: BUSN258 November 30, 2011 Southwest Airlines & Sprint Telecommunications There are many factors that contribute to the success of a company and customer service is one of the more important elements that determine this. A company’s customer service reputation is not built nor fixed overnight; yet it can be a company’s greatest attribute, or attribute greatly to its downfall. Southwest Airlines is known for its
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Introduction Southwest Airlines: Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. It is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by
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SOUTHWEST AIRLINES CASE STUDY COMPANY OVERVIEW Southwest Airlines Co. (“Southwest”) is a major U.S. airline that primarily provides short haul, high frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities-Dallas, Houston, and San Antonio. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares
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in any business. Innovation assists with maintaining leadership and maintaining long-term loyalty from consumers. Three organizations have been selected to show the importance of innovation within each industry. The three companies selected for the purposes of organizational impact are: Southwest Airlines, Motorola, and IBM Corporation, otherwise known as International Business Machines. Southwest Airlines The beginning of Southwest Airlines was in 1971, founders Rollin King and Herb Kelleher drew
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Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure
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Good and Bad Customer Service: Southwest Airlines and The Home Depot Case Analysis Broderick Pierce DeVry University Case Study: Effects of Good and Bad Customer Service Analyzing Southwest Airlines and The Home Depot Inc. Business situation Every organization deals with customers at some level, no matter what the inner workings are composed of. The absolute end result is satisfying the customer. Every single contact can either cultivate or corrode the relationship with a customer.
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Southwest Airlines Herb Kelleher is the founder and CEO of Southwest Airlines (SWA). He went to Texas to create a new airline more than three decades ago and became a legend (“Southwest succession,” 2002). Kelleher suffered a health scare in 1999; he decided to name his successor and stunned everyone by appointing a man and woman team to run the major airline (“Southwest succession,” 2002). They became a dual management team. Jim Parker became the chief executive and vice president who serves
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Southwest Airlines Case Analysis Philemon Ngadigui BUS 478 Cases in Strategic Mgt. November 17, 2012 Introduction The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. a little more than forty years ago, Rolling King, owner of a small commuter airline, and Herb Kelleher, King’s lawyer, got together and decided to start a different kind of airline that would
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