Our Airline WestJet Airline was founded in 1996 by Clive Beddoe and a team of people with the same thinking. WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8,800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation
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ACTION JetBlue's David Neeleman Reinvents an Airlines "As long as we can delight our customers, there's plenty of business for us" (BW Online, 2003) states David Neeleman, CEO of JetBlue, a small airline that serves mostly the eastern U.S. seaboard and is fast expanding to the western United States. Neeleman, a creative entrepreneur, has successfully navigated turbulent times with a no-layoffs strategy and expansion plans that target routes that other airlines drop. With more than 6,000 employees and
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Southwest Airlines 1. Why has Southwest Airlines been so much more successful than its competitors? After initially reading this case study on Southwest Airlines, I have come to the conclusion that Southwest Airlines is a very successful company. Southwest Airlines prides themselves in customer satisfaction. There first goal is making sure the customers are completely satisfied. They made flying more of a joy than a chore. There was no first class, no assigned seating, and this cut down on
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initial public offering of its stock on April 2002. To the whole industry of Airlines, the terrorist attacks of September 2001 caused a challenge, especially to large numbers of low-fare U.S. airlines. However, JetBlue remained profitable and grew aggressively. From 2002, the low-fare business model gained momentum in the U.S. airline industry. The dominant player among low-fare airlines, Southwest Airlines, has been going so successfully with its stable growth rate of revenue (Exhibit 8) and
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Assignment 2: Diversification Strategies “The Secret of Southwest Airlines’ Success” BUS 508, Contemporary Business Determine how Southwest Airlines’ corporate culture differs from other airlines: From the time Herb Kelleher co-founded Southwest Airlines in 1971 his goal was to establish a company that cared about its employees, who would in turn care about and service the needs of their customers with pride. Southwest has created a fun-loving work environment that rewards and appreciates
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1. Is the decision to build a new airport at Denver strategically a sound decision? 2. Perform an analysis for strengths, weakness, opportunities, and threats (SWOT) on the decision to build DIA 3. Who are the stakeholders and what are their interests or objectives? 4. Did the airlines support the decision to build DIA? 5. Why was the United opposed to expansion at Font Range Airport? 6. Why was the new baggage handling system so important to United? 7. What appears to be the single greatest
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OVERVIEW OF THE CASE In 2002 Delta airlines faced the unfortunate realization that the competition from low cost carriers like Southwest and JetBlue was becoming a serious problem. Even though Delta had been looking at this problem for a long period of time, the business model of Delta Airlines was organized by function and their solutions generally focused on individual aspects of the firm. For example, the marketing department provided marketing ideas, the customer service department offered customer
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Southwest Airlines Motivational Profile PSY 320 Southwest Airlines Motivational Profile Southwest Airlines provides the motivation the company needs for its employees to succeed. For employees to take actions on desired goals he or she requires motivation. Therefore, it becomes necessary for companies to effectively motivate employees. With the proper motivation, employees can improve their knowledge within an organization
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9-106-003 REV: MAY 15, 2006 MARK T. BRADSHAW Ryanair Holdings plc Ryanair is a low-cost, low-fare airline headquartered in Dublin, Ireland, operating over 200 routes in 20 countries. The company has directly challenged the largest airlines in Europe and has built a 20-year-plus track record of incredibly strong passenger growth while progressively reducing fares. It is not unusual for one-way tickets (exclusive of taxes) to sell on Ryanair’s Web site for less than €1.00. See Exhibit 1 for
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Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline's primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people
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