Low-cost airline focused on Texas and southwest part of the U.S. Target: people seeking public transportation that would otherwise use other means of transportation. What do they do: Southwest provides transport for small distance flights at a low cost with the most basic necessities for flight passengers in an enjoyable environment and good mood. Why? To provide customers with an alternative to road transports by reducing travel time and an alternative to other companies airlines by reducing
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Southwest Airlines, Case Analysis Your name BUSN412 Business Policy August 7th, 2011 CASE ANALYSIS Southwest Airlines. COMPANY NAME: Southwest Airlines. INDUSTRY: Air Travel. COMPANY WEBSITE: (www.southwest.com) COMPANY BACKGROUND: Southwest Airlines Co. incorporated in 1967, is a passenger airline that provides scheduled air transportation in the United States. As of December 31, 2010, the company had 548 Boeing 737 aircraft serving 69 cities in 35 states (Southwest Airlines
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School of Management Coursework hand-in sheet Student name(s) | % | | % | Naomi Wai | 20% | Chukwudubem Joseph Onochie | 20% | Nevena Rakovska | 20% | Anish Rai | 20% | Warren Cannon | 20% | | | For group work – individual % contributions need to be stated only where they are not equal. Department (e.g. Management): School of Management | Programme and Year of Study: Accounting and Finance, Y3 | Name of lecturer:
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Southwest is an impressive organization because it’s the most flown airline within the United States and has been consistently profitable (Northouse, 2009). Southwest is ranked 205 in the Fortune 500 and their profits in 2011 were 459 million which exceeded their 2009 profits of 363.6 million (CNNMoney, 2011) Against industry problems and business pressures-air-traffic congestion, merger of rivals, stricter government regulations regarding aircraft safety and maintenance, and mounting customer dissatisfaction
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Alaska Airlines * Southwest Airlines * United Airlines * Air Canada * Key Success Factors * Internal 16-23 * Resources * Tangible * Intangible * Value Chain Analysis * Primary Activities * Secondary Activities * Capabilities * VRIN Testing * Core Competencies SWOT Analysis
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think its activities are appropriate? Explain you answer; * Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each; * Based on the concepts learned so far, provide your recommendation for turning the weaknesses into strengths and the threats into opportunities; * Be sure the reader knows where part II begins The mission of Southwest Airlines is “dedicated to the highest quality of customer service delivered with
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STRATEGIC MANAGEMENT CASE STUDY SOUTHWEST AIRLINES SÜLEYMAN SİNAN ÖZTÜRK EBS 5103 STRATEGIC MANAGEMENT INSTRUCTOR: DR. AHMET BEŞKESE BAHÇEŞEHİR UNIVERSITY May 2013 Contents CONTENTS ................................................................................................................................... 2 INTRODUCTION: ......................................................................................................................... 3 THE HISTORY: ..........
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flight on February 11, 2000, their primary goal has been to grow enough to be successful, but to remain small enough to preserve their original strategic direction. JetBlue’s major goals and objectives are to offer a low fare, low cost passenger airline that provides high quality customer service, and to build an organization where the employees take pride in their company (JetBlue Airways 2006 Annual Report, n.d.). （2）Strategies: Present strategy/strategies Some of JetBlue’s most important
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Strategic Structure of Southwest Airlines Uploaded by so cerious on Jun 26, 2006 [pic] |Analysis of Strategic Structure of Southwest Airlines | | | |Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with
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Fast growth, Low profitability? Sustainability Although Southwest cost are low, other competitor are cutting prices and becoming more competitive and therefore they face a problem being sustainable. Cost efficiency. Scenario: (The scenario is a 3-5 sentence summary of the case which includes the names of principles and companies, such facts and details as would be necessary to the understanding of the problem) Southwest Airlines was a market share leader in 2010 in domestic air travel
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