CHAPTER 12 RETAILING AND WHOLESALING MULTIPLE CHOICE QUESTIONS 1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing Answer: (d) Difficulty: (1) Page: 435 2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store
Words: 6127 - Pages: 25
components; fit the components together in an integrated plan; and evaluate the design's overall effectiveness, cost, reliability, and safety. This process applies to many different products, such as chemicals, computers, gas turbines, helicopters, and toys. In addition to design and development, many engineers work in testing, production, or maintenance. These engineers supervise production in factories, determine
Words: 3066 - Pages: 13
powerful brand portfolio serves virtually all demographics, price categories, and product categories. Hornung pioneered the concept of sourcing bicycle from Asia for distribution in the U.S. Hornung’s first mass-market retailers are Target Corp. and Toys ‘R’ Us. Now, Pacific Cycle is the fastest growing branded consumer companies in the U.S. Hornung achieved this success by combining an aggressive acquisition of powerful brands with low-cost outsourcing, efficient supply chain management, and multichannel
Words: 753 - Pages: 4
2014). Purrect Pets is a leading specialty store that caters to the consumers who considers their pet to be a family member. The new pet food is made for the consumer who believes their family member deserves the best. The apparel and spa line is already well established. Purrfect Pets’ products are unique and high end. Catering mainly to dogs and cats; Purrfect Pets offers products such as designer day and party wear, jewelry and accessories, furniture, bowls, toys, and drinks. Prices range from
Words: 2091 - Pages: 9
4,000 retail stores across the United States, Canada, Puerto Rico, and Guam. Sears offers products and services through over 2,700 branded and affiliated stores. Sears operates 894 broad-line stores and 1,354 specialty stores. Sears’ broad-line stores are mall-based locations. The specialty stores include Sears Hometown Stores that are mostly independently owned, Sears Home Appliance Showrooms, Sears Hardware Stores, Sears Auto Centers, and The Great Indoor Stores (Community, n.d.). Sears is the
Words: 5402 - Pages: 22
Purpose: Find areas of improvement in the order experience for an online retailer selling specialty dog chew-toys. Research Objectives: Using a sample of current customers, measure importance of key dimensions of the purchase experience, and current performance along these dimensions and relate these to purchase frequency, customer type and demographics. Possible Recommendations: Redesign the web-site so that chew-toys are grouped by usage and include more detailed pictures and descriptions of materials
Words: 1415 - Pages: 6
identify its primary characteristics. Perception is everything. This sentiment is the driving factor of marketing: to influence perceptions. Convenience, shopping, specialty, and unsought products and services are the four (4) major types of consumer products in marketing (Kondrat, 2010). RADD’s products would fall into specialty products category which will stress quality and convenience for the customer. There are three components to the product that RADD is selling: core, actual, and augmented
Words: 1484 - Pages: 6
other services. It is one of the biggest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment in the world. The company was founded in 1964 by Phil Knight and Bill Bowerman as an importer and distributor of Japanese specialty running shoes, which were cheap and high quality. Different with other companies, who manufactured their own shoes in high-cost countries such as United States and Germany, Knight’s company (called Blue Ribbon Sports-BLS) achieved initial success
Words: 838 - Pages: 4
Case Study: Hartford Jewelers What have we done? Dad would know what to do, but I don't. I really thought growing this business would be an easy thing for us, but now I am not so sure. All of the work that we did in 2005 was supposed to set us up for new success, profits, and a bright future. But now, we are showing losses on both the historical investment and on our modernization and expansion. Gretchen Reeves was talking in early February 2008 with her sister and partner Michaela
Words: 855 - Pages: 4
products include food, clothing, and toys. Earth Baby has recently introduced a new line of premium organic baby foods. Extensive research and scientific testing indicate that babies raised on the new line of foods will have substantial health benefits. EBI is able to sell its products at prices higher than competitors’ because of its excellent reputation for superior products. EBI distributes its products through high-end grocery stores, pharmacies, and specialty retail baby stores. Joan Alvarez
Words: 792 - Pages: 4
