Marketing manager The Coca-Cola Company Sprite `Sprite Cranberry’ Division Dear sir/madam RE: Application to head the Launching of new Sprite design `Sprite Cranberry’ My previous knowledge of the Sprite brand values in regard to performance contending that they only work well in the U.S market makes me better positioned for the job. In other markets Sprite is treated as an alternative to Coke while Mountain Dew is rarely sold outside U.S as an energy drink (Keillor 2011 p.117). Business formal communication
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Coca-Cola • Developing product ranges and Ansoff's matrix Introduction The Coca-Cola Company is the world’s leading seller of soft drinks. In Great Britain, the company offers over 20 brands (nearly 80 products), including Oasis, Sprite and, of course, its best seller, Coca-Cola. It sells a range of products to meet a broad range of consumer needs. But how does it decide what new products to sell and who to sell them to? Market research First it looks at its market. It divides this
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company can distribute the costs over a greater revenue base. Example using the Coca-Cola company: Economies of scope is at play when the company decides to use its current equipment, facilities, technology, labor to produce more beverages (i.e., Sprite, Fanta, Minute Maid) in an effort to diversify and lower costs. When they ship the more and more beverages using the same vehicle, they save money on shipping because the more products you ship, the more efficient it can become. The difference between
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manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. Any company to be successful need to use it resources very efficiently. the emergence of HRM as a universal remedy for integrating business strategy and people management
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Children o All of the above o Other...............................(Please Specify) 7. Which of the following soft drinks do you prefer more? (You may choose more than one answer) o Pepsi o Coke o Diet Pepsi o Diet Coke o 7-up o Sprite o Diet 7-up o Diet Sprite o Fanta o Miranda o Schweppes o Fayrouz o Other...............................(Please Specify) 8. How do you usually buy soft drinks? o By car o On foot o Order home delivery o Other...............................(Please
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beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. We own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. We make our branded beverage products available to consumers throughout the world through our network of Company-owned
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Cisco vs Coca Cola Tadeusz Czuprynski MGT 450 Date: 21 January 2012 For: Carol Jones Abstract: The basic purposes of this essay is to emphasis and culminate the principles of Acquisitions by describing the application of the knowledge learned, with the following companies of Cisco the technology giant and Coca Cola the soft drink giant. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term
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Strategic Choice and Evaluation Strategic decisions are an important factor to help with growth within an organization. Coca-Cola analysis trends in buying from the consumer in each market unit and provides the products that consumers want. Being able to analysis the trends will help the company to be able to set up goals to be able to grow. This paper will discuss value discipline, generic strategy, grand strategy to help the company realize growth, and a recommendation on what can be done to help
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previous year (Coca-Cola, 2005). The distribution of this revenue under the five business units is: North America 30.1%; Africa 3.9%; Asia 24%; Eurasia 31.2% and Middle East 9.7% (Datamonitor, 2005). The company’s leading brands are Coca-Cola, Diet Coke, Sprite and Fanta. In today’s environment, markets are global, and the resources to serve those markets must also be global. Gone are the days when automation products designed and manufactured for the United States could be sold worldwide with any reasonable
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beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Its own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The finished beverage products are now sold in more than 200 countries. The company headquarter is in Atlanta, Georgia and have 146,200 workforce globally as of December 2011. The company’s revenue was $46,542 million in the financial year ended
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