Coca Cola. In 2002, they were still doing great with over $3.9 billion in netted profits. They not only sold in the United States but in over 200 countries all together. They even diversified their product to where it was not just coke. They sold sprite, Diet Coke, and many others. The biggest hardship that they ran across was when they started their marketing trying to become diverse to who they sold to. That is when they started to sell their products in Africa, Europe, Asia, etc. But the problem
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Question 3 India’s market is enormous in terms of population and its geography. Despite of India’s large population, India has not been the choice for foreign beverages companies to expand their business. In addition to the deterrents imposed by government through its austere trade policies, rules and regulations, the citizen’s demands for carbonated drinks are very low. The averages of them buying carbonated drinks are three bottles a year. There are ways for PepsiCo and Coca-Cola responses to
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The coca Cola story Introduction The topic, I want to talk today deals with this fabulous drink: “The coca cola”. Do you know how old coca cola is? More than a hundred years! And since, this drink has become famous all over the world. Indeed, tasted by a lot of people, Coke spilt and installed in each house. The advertisement very present contributed to its considerable success. To tell you the coca cola story, we will talk about its invention at first, then its evolution and to finish
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Inroduction Within this report the macro-forces of an industry will be analysed, continuing on to compare the marketing mix of two organisations within that industry. All organisations - with their suppliers, customers, competitors, and publics - have a macroenvironment. This environment consists of macro forces that act on and affect the organisation and are generally outside their control, as opposed to the micro forces which also affect the organisation, but are generally under their control
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Acknowledgement I take the opportunity to show my appreciation to the following people for their help during this educational period. I am grateful to the Wisynco Group of Companies for facilitating me for my work experience assignment. I have conjured a lot of knowledge during the short period of time spent working at the organization. To my supervisor Miss Sasha Lewis and the staff of the Employees Benefits Department who helped me develop in the right way in the period. To my school, the School
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Cherry | Cherry RC | "Pepper"-style | Dr Slice | Mr. Pibb / Pibb Xtra | Dr Pepper | Orange | Mirinda Tropicana Twister Tango Slice | Fanta Minute Maid | Crush Sunkist | Lemon-lime | Teem Sierra Mist 7 Up (in countries other than US) | Sprite Lemon & Paeroa | 7 Up | Other citrus flavors | Mountain Dew Kas Izze | Mello Yello Vault Fresca Lift Lilt | Sun Drop Squirt | Ginger ale | Patio | Seagram's Ginger Ale | Canada Dry Schweppes Vernors | Root beer | Mug Root Beer
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COMM 291 Midterm Review Package Prepared by Angelica Cabrera 1. INTRODUCTION TO DATA AND VARIABLES Categorical vs. Quantitative Data Categorical Limited number – distinct categories No Quantitative Large number Yes Possible values for variable Measurement units? EXAMPLE. Which variables are quantitative and which are categorical? Employee # Age (years) Annual Income (in Performance 1,000s of dollars) Rating (1-5 scale) 5543 48 50 – 100 4.5 2431 34 20 – 49 3.9 7281 31 0 – 19 3.4 Job
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Warfield, 2012, Comparative Analysis Case; Coca-Cola Vs. PepsiCo p. 148) Its core product was and continues to be the carbonated beverage Coca-Cola even though it has acquired a few other beverages companies along the way. Those companies include Sprite, PowerAde and the Minute Maid Juice Company. Pepsi-Cola, the original product of what is now known as one of the major products of PepsiCo was invented in 1893 and it was originally marketed as “Brads Drink” with a somewhat optimistic marketing theme
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producer’s gain. Chart 1 Chart 1 Q Q P P D D MC MC Price Price Quantity Quantity 0 0 B B C C A A MR MR The sources of Coca-Cola Monopoly power The Coca-Cola owns around 100 brands in US, such as Sprite, Dasani, Nestea, Monster, Fanta and so on. Coca-Cola uses overlapping technologies to produce multiple products in same factory by using same equipment. This method benefits a lot to the Coca-Cola,
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“Coke and Pepsi learn to compete in India” case 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? A/ The Indian government was unfriendly to foreign investors, because outside investment
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