105 Westwood Drive Lexington, KY 40503 April 22, 2013 Mr. James Marinelli University of Kentucky 1522 Patterson Office Tower Lexington, KY 40506 Dear Mr. Marinelli: As students at the University of Kentucky, we are required to take a class titled “business writing.” In this class we were assigned a project which allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our
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AO3: Secondary Research- Introduction- Starbucks is a global coffee company that currently has a relatively small product range. They offer a group of different coffees, snacks, cold drinks and even coffee accessories (merchandise). However, after doing a lot of research I feel that they have a gap in their market. I feel that adding a food hall to their chain of stores would be successful. This could potentially be very risky for the business as it means they are entering a market they don’t
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its announcement of selling espresso coffee. Usually sold by stores like Starbucks, espresso coffee is gaining popularity in Canada, and who better to sell it to Canadians than Tim Hortons. While Tim Hortons is already the leading coffee retailer in Canada, their introduction of espresso on their menus could do wonders for an already big company. By pricing their espresso much lower than that of it's main competitor, Starbucks, Tim Hortons has not only made their new product sound good to the consumer
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targeting the cooperate world. Today technology, telecommunications has definitely helped people around the world to be closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access
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1.0 Background SWOT Analysis STRENGTHS 13 stores available (Phuc Long 2013) Variety of tea and coffee options for different customer groups Price is lower (25,000-45,000VND) compared to Starbucks and Coffee Bean WEAKNESSES Low marketing to promote their coffee: tea sales (80%) and coffee sales (20%) (VnExpress 2014) Low store capacity OPPORTUNITIES Tea has become a lifestyle of young people, not just only a drink. (Vietnam Online n.d) Foreigners are eager to try out dosmetic brands rather
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TUTORIAL WORKSHEETS Week 3: Starbucks Corporation: Serving More than Coffee 1) How does Starbuck’s approach to social responsibility relate to the three concepts of social responsibility in the text? Profit responsibility Stakeholder responsibility Societal responsibility 2) What role does sustainable development play in Starbuck’s approach to social responsibility? (Note: Sustainable development means conducting business in a way that protects the environment
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updated to the norms of modern business. One of the employees have raised a concern about how a Starbucks is about to open nearby. This will pose a threat to my business, but if I stick to the above strategy proposed, and retain our old customer base, improving our management and supply chain system in the process, we will be able to retain our old customers. Environmental scanning: is the acquisition and analysis of events and trends in the environment external to an organisation. Using information technology
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iced coffee in a can in the plain, mocha and vanilla flavors. These products will be available in local grocery stores at competitive prices. The plan is to use a penetration strategy to enter the market and obtain customers currently purchasing Starbucks products. There will be different marketing communications available to use such as television, internet and print. As the target market uses technology on a day-to-day basis, internet and television media will be utilized to its maximum potential
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Dog Cafe where patrons can get a cup of Joe, followed by cuddle time with adoptable pups. This marketing plan will analyze what actions will need to be taken to successfully bring the Asian concept of a Dog Cafe to the American people. Situational Analysis Strengths The business will receive positive views because of the support of sheltered dogs that can end up getting euthanized. The consumers will have a high sense of charity when contributing to animal shelters with their purchases of service
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that cut costs using local companies to reach the market. It can gain benefit by using the local company’s experience about the behavior of the market and this way reducing risks of failure or accumulation of additional costs. 1. History Starbucks may have taken the world by storm, but Costa Coffee in the United Kingdom is certainly competition and has been around even longer. The coffee company was founded by experts in coffee, Italian brothers Bruno and Sergio Costa. The coffee company began
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