...------------------------------------------------- Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analysing previously collected primary data. ------------------------------------------------- Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. ------------------------------------------------- Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it's important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. ------------------------------------------------- Qualitative research is about exploring issues, understanding phenomena, and answering questions by analysing and making sense of unstructured data. From health studies, to academic, market and policy research; qualitative research happens in nearly every workplace and study environment, nearly every day. The Pros Of Primary Research: * Easy to do. * Can do what you want… surveys, phone surveys, mail surveys, face to face surveys etc. * Quick and cheap for a small sample. ...
Words: 329 - Pages: 2
...CONDUCTING SECONDARY RESEARCH TABLE OF CONTENTS OVERVIEW OF SECONDARY RESEARCH .......................................................................... 3 Steps Involved in Secondary Research........................................................................................ 3 Advantages and Disadvantages of Secondary Research ............................................................. 4 Deciding Whether or Not to Outsource Secondary Research ..................................................... 5 OUTSOURCING SECONDARY RESEARCH: ........................................................................ 6 CONDUCTING SECONDARY RESEARCH USING INTERNAL RESOURCES:.............. 7 1. Identifying Sources of Information ........................................................................................ 7 2. Gathering Existing Data ....................................................................................................... 10 3. Normalizing Data ................................................................................................................. 12 4. Analyzing Data..................................................................................................................... 13 Demographic Analysis ..................................................................................................... 14 Workbook B -2- Conducting Secondary Research OVERVIEW OF SECONDARY RESEARCH Sometimes secondary research is referred...
Words: 3511 - Pages: 15
...product within the spreads and dips market, specifically marmalade. Secondary data helps us to identify a specific demographic from which we are able to identify key factors within our campaign, such as age, gender and behaviour which will form the basis of the invention of the product and essentially, how it is marketed. It gives us a basic understanding of the industry, and the needs of our target market. First of all, we found that sweet spreads; such as jam, marmalade and curd were primarily purchased by females, families and over-55's (Mintel, 2014). Specific to marmalade, only 36% of adults eat the product as a result of declining purchases of bread as a rise in healthier alternatives have more recently entered the market; such bagels, pittas and 'thins' (Mintel, 2014). After researching the consumption of marmalade within the UK, it was again apparent that the over 55's were a larger group of consumers with 57% of this demographic eating marmalade, in comparison with only 18% of 16-24 year olds. (BBC, 2013). Whilst sweet spreads such as marmalade continue to decline in volume of sales, it came to our attention that other sweet spreads such as chocolate spreads are more appealing than ever, with 40% of 16-24 year olds eating either chocolate or hazelnut based spreads compared with honey and marmalade which is only eaten by 33% and 16% (Mintel, 2015), declining from 2013 by 2%. Within the secondary research we also wanted to investigate existing firms that produce sweet...
Words: 1828 - Pages: 8
...Marketing Report Assignment 1 MBA7003 Assignment 1: Marketing Research Report “Evaluation of Secondary and Primary Research” Student Name: Rana Ahmed Saeed Khan Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of...
Words: 1155 - Pages: 5
...In this piece of task I will be explaining methods used to identify the target market for the proposed business learners need to demonstrate their understanding of the methods used to identify their target market for the proposed business. This will require them to consider a range of methods that could actually be used and to provide reasons of my choice. Market research will almost certainly be included but learners need to explain why. Other methods may prove more challenging but the selection and justification should contribute to a possible business launch rather than just being a descriptive account of how they could be applied. Primary Research Surveys; A survey helps to get customer feedback that involves Hurum’s to prepare a mini questionnaire they would give to customers. The questionnaire would contain tick boxes and writing their opinions what you can improve on. When Hurum’s gets the returning of the questionnaire it needs read and improved on know what the customer satisfaction is. Experimentation; Experimentation is a different way of trying out new things by experimenting; you can see what error is produced and see if it can be controlled by the researcher. Experimentation can be a way of trying out a new design on a small area. Hurum’s might test a new product to a limited audience of consumers by this it allows Hurum’s to save money as they are letting limited audience to test the product. This allows Hurum’s to go after for more products to invent in. ...
Words: 1033 - Pages: 5
...Furthermore I feel there is use for secondary research to help with targeting different countries. Before conducting primary research I want to use secondary research to take a look at what countries have the biggest population that is traveling for medical procedures and have access to technology. Although it is not the most reliable data it will give me a good start in finding the best market to approach. There are many sources of secondary data out their coming from third parties or each nation’s governments. When gathering secondary data (Craig & Susan, 2005, p. 110) states there are four types of data to identify (1)Political, financial and legal data, which provide indicators of the risks associated with operation in a given country or region. (2) General market data, which can be used to assess the business climate and long-run market potential. (3)Data relating to the infrastructure, which are needed to estimate probable costs associated with...
Words: 488 - Pages: 2
...Hakeem Bolarinwa (Head of Human Resources). Report for: Senior Management. Date of Submission: 20/09/2015. Introduction Fastfood Ltd just built a new factory in an exciting location on the outskirts of Dublin but this relocation has seen a huge amount of staffs leaving the company. The main purpose of this report is to find out the reason why there has been a high turnover within Fastfood Ltd since the recent relocation. I was asked by the senior management to write this report to find the cause of this high turnover and suggest what action can be taken in order to reduce this turnover. This report is mostly based on primary research as I spoke to current staffs and previous staffs of Fastfood Ltd and carried out surveys. I also carried out secondary research by looking at previous data within Fastfood Ltd. Findings Work overload Work life balance http://www.peoriamagazines.com/ibi/2009/dec/12-reasons-employees-leave-organizations http://www.writing.engr.psu.edu/workbooks/reports.html http://www.une.edu.au/__data/assets/pdf_file/0016/13570/WE_Writing-a-formal-report.pdf http://www.peoriamagazines.com/ibi/2009/dec/12-reasons-employees-leave-organizations...
Words: 253 - Pages: 2
...Secondary Market Research to Support a New Product Innovation The Product The Energy Bar is a mountable wall unit for households that enables them to track their energy usage by providing numbers for electric, heat, and water consumption. The Energy Bar provides a visual to let you know how much you are using, how much you should be using, and how much you could be saving! It also compares your usage for the current month to that of the month prior to help homeowners improve the energy efficiency of their homes, while also saving money. As you see the numbers go up and down, you will intuitively know where you can reduce your consumption and utilities costs, and act on it immediately. Place it near your alarm system and it becomes easy to check before you, and the rest of your family, leave the house. This way, no unnecessary lights will be left on, heat will be kept to a minimum when you are away from the home, and no faucets will be left running by accident. This unique device addresses the energy shortages and water management problems that we should all be concerned about. Install an Energy Bar to ensure your future and your wallet! The Evidence In a poll conducted by Ipsos for Procter and Gamble, respondents chose “saving money” (64%) and “preserving resources” (56%) as the most important reasons for taking environmentally-friendly measures. When reporting the reasons that prevented people from leading a more environmentally-friendly lifestyle...
Words: 790 - Pages: 4
...Group: Group: Learner’s Name: Learner’s Name: ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: Submission Status: First Submission ☐ Resubmission* ☐ Submission...
Words: 1800 - Pages: 8
...INTRODUCTION: Hijras and other transgender (TG) people in India face a variety of issues. So far, Hijra/TG communities have been excluded from effectively participating in social and cultural life; economy; and politics and decision-making processes. When we had to decide on a topic, our basic criteria was to find something that had a lot of research scope. Life of a eunuch is a mystery; we realized that there were several myths and perceptions in the minds of a common man. Eunuchs have been a very secretive society over the years although they live in the same society as a common man they have been indifferent and aloof, as well as very unwilling to open up. Each one of us in the group felt intrigued and curious about this topic. All of us felt there were several unanswered questions. We wanted to know their way of life and measures that could be suggested for their betterment; as well as to burst the myths in the minds of the society. We felt that this research was the best platform where we could go ahead and explore the social, cultural, economical, legal, and emotional aspects of their life. The whole process as expected wasn’t smooth. We did encounter initial rejections and unpleasant situations. Major hurdle encountered was finding an access point to the community or one of the member . After we crossed this path, it was quite smooth sailing. The Eunuchs were very welcoming and made us feel at ease and were over whelmed by our presence. Visiting their homes, receiving...
Words: 702 - Pages: 3
...Marketing Assignment Mission statement: “To be the best pizza for every occasion.” We are P.E.A.R.L.S: Passion for excellence Execute with positive energy and need Accountable for growth in customer and satisfaction Recognize the achievement for others and have fun doing it Listen and more importantly respond to the voice of the customer Marketing strategy: The marketing strategy for pizza hut is very simple: “We want to satisfy our customers by offering them the best”. They have used the word CHAMPS to describe their marketing strategy, which means cleanliness, hospitality, accuracy, maintenance, product quality and speed. They have gone further by using two F’s which stand for friendly and familiar. For pizza hut customer service means providing customers with uncompromising product quality, offering them with the highest value for money and giving them service that is warm friendly and personal. Pizza hut aspires to give its customers “customer mania”- the kind of service that ensures that every visit of the customer is a memorable one. Marketing mix: Since an international fast food chain like pizza hut demands both quality product and a high quality service and environment, its marketing mix comprises of all the seven P’s namely the product, price, promotion, place, people physical evidence and process. Product: Pizza hut offers a large variety of...
Words: 3342 - Pages: 14
...explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data.IBRAHIM NAVEENReg. No. IPHRM 5001Diploma in Human Resource Management Batch 01INTERNATIONAL INSTITUTE FOR PROFESSIONAL DEVELOPMENT * 2. PRIMARY AND SECONDARY DATA CONTENTSINTRODUCTION --------------------------------------------------------------------------------- 02IMPORTANCE OF DATA AND DATA COLLECTION --------------------------------- 02DATA COLLECTION TECHNIQUES ------------------------------------------------------- 02PRIMARY DATA ---------------------------------------------------------------------------------- 03IMPORTANCE OF PRIMARY DATA ------------------------------------------------------- 03SOURCES OF PRIMARY DATA -------------------------------------------------------------- 04ADVANTAGES OF PRIMARY RESEARCH ----------------------------------------------- 05DISADVANTAGES OF PRIMARY RESEARCH ------------------------------------------ 07SECONDARY DATA ----------------------------------------------------------------------------- 08IMPORTANCE OF SECONDARY DATA --------------------------------------------------- 08SOURCES OF SECONDARY DATA ---------------------------------------------------------...
Words: 3598 - Pages: 15
...Kristin Romanowski Secondary data research Our group believes that putting Redbox kiosks on Kent States campus would have incredible success. The data we are starting to put together involves Secondary data that we have begun to conduct. Secondary Data can be defined as “information that has previously been gathered by someone other than the researcher and/or for some other purpose than the research project at hand”. Our group has already conducted studies and began our own primary data, but having said that, Secondary data is key in proving that Redbox kiosks will be very popular to Kent’s student body. Internal secondary data by Redbox shows that they prefer to only put these kiosks on campuses with at least 15,000 students, says Liana Solis, who has personally attempted the movement of Kiosks on the campus. Obviously Kent State would be perfect for this with an estimated body of 28,000, which nearly doubles the prerequisite of students. Gathering Secondary data for the Redbox kiosks would have several advantages. After we send out our personally made survey, we will continue to use the resources already created and base what we do off that. One advantage of secondary data gathering is how inexpensive and readily available it is. Another advantage is how quick it can be found. The information has already been done, so it’s already there when you look for it. We have found that Redbox would be very popular through online sources (primary research already found) and we...
Words: 469 - Pages: 2
...TABLES OF CONTENT 1 INTRODUCTION 1.1 INRODUCTION OF ORGANISATIONAL BEHAVIOUR 1.2 INTRODUCTION OF COMPANY 2 SERVICE OFFERD BY ORGANISATION 3 TYPES OF RESEARCH 3.1 PRIMARY AND SECONDARY RESEARCH 3.2 DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH 3.3 TYPES OF RESEARCH USED IN OUR PROJECT 4 QUESTIONARE ANAYLISES 5 FINDING AND CONCLUSION 6 REFRENCED 1 INTRODUCTION PROJECT of organizational behavior contains the research in organization i.e PVR world wide cenimas best quality screen this project deals with the behavior of the working management in the PVR and how maneger controls the working of the other class people related to food service till the demand and rates of the seats. Now let us know first what is basically O.B and company is all about. What kinds of research are there and what we used in are project. 1.1 INTRODUCTION ABOUT ORGANISATIONAL BEHAVIOUR DEFINITIONS “Organizational behavior is a field of study that investigates the impact that individuals, groups and organizational structure have on behavior within the organization, for the purpose of applying such knowledge towards improving an organizational effectiveness” The study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management...
Words: 2407 - Pages: 10
...information both primary and secondary, for small scale public services projects. The source's used in the collection of data for a research project or investigation are of vital importance. Characterised as primary and secondary, a good range will provide more information needed to aid decision making. However it is important to note that it can some time's be difficult to distinguish whether the information is primary or secondary. In this essay point's will be made regarding the advantage's and disadvantage's of a number of sources both primary and secondary. Their limitations will be addressed, and an explanation of how data collected during research can help in the decision making process and help organisation's meet their objective's. Ethics will be considered throughout. The actual, origanal or physical materials used in the study of an object, person or particular event in time are known as sources. They are paramount to investigation and are commonly known as primary and secondary sources. A primary source is a physical object or first hand testimony created during the time under-study, an example could be a diary, a piece of writing or photograph. These sources are unique and one of a kind, and could be a copy of the original if they existed during the time of creation. ''Primary research involves the study of a subject through first hand observation and investigation.'' Dawson, (2007,47). Primary sources are great for research because they can contain unconcealed...
Words: 1491 - Pages: 6
