...國際貿易學系研究所 碩 士 論 文 The Integrated Business Model for E-Commerce 指 導 教 授：黃焜煌 博士 研 究 生 ：譚雅 中華民國一百年一月 The Integrated Business Model for E-Commerce Abstract In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business. Keywords: e-commerce, integrated, business model, categories ii FCU e-Theses & Dissertations (2011) The Integrated Business Model for E-Commerce CONTENTS CHAPTER 1 Introduction ..................................................................... 1 CHAPTER 2 Literature Review ............................................................ 3 CHAPTER 3 The Integrated Business Model ...................................... 9 3.1 Creating an Integrated Business Model ................
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...BSS003-2 Applied Integrated Business UNIT HANDBOOK 2013 – 2014 Contents 1. KEY INFORMATION 3 1.1 Introduction 3 1.2 Key Staff 3 1.3 BREO Site 3 1.4 Teaching location 4 1.5 Pod supervision 4 2. LEARNING OUTCOMES 4 3. TEACHING AND LEARNING STRATEGY 5 3.1 Approach to Learning 5 3.2 Group Work 5 3.3 Use of Technology 5 4. TRANSFERABLE SKILLS BEING DEVELOPED 6 5. ESSENTIAL AND RECOMMENDED READING 7 6. ASSESSMENT STRATEGY 7 6.1 Overview 7 6.2 Criteria for assessment 8 6.3 Quality of work 16 6.4 A note on Plagiarism 16 7. COURSE TIMETABLE 17 8. GUIDE FOR STUDENTS ON THE UNIVERSITY’S REGULATIONS 18 9. UIF Unit Information Form 19 Unit information form (UIF) 19 1. KEY INFORMATION Unit Title Applied Integrated Business Unit Number BSS003-2 Level of Study 2 CATS Points 60 Prerequisites This module can only be taken in conjunction with level 2 modules: SHR007-2 Leadership and Management AAF002-2 Management Accounting for Business MAR008-2 Marketing BSS003 -2 Management of Business Systems and Process/Operations 1.1 Introduction This unit continues the theme of integration which underpins the level one Business Studies Programme. It consists of projects based on real cases, which enable students to apply the theories and knowledge gained from the level 2 business units in a variety of realistic contexts – in service and production based organisations. The final project will be carried...
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...INTEGRATED BUSINESS EXPERIENCE – 1 Assessment – 2 Case Study Report Rahul Krishnasamy Student Id – 1838804 TABLE OF CONTENTS 1. Executive Summary 2. Introduction 3. Lego’s Turnaround and business model 4.1 Bringing Back the Bricks 4.2 Improving Quality and Logistics 4.3 Lego Turnover 4. Conclusion 5. Recommendations 6. References Executive summary: The purpose of this report is to analyze the Lego’s turnaround and business model in light of its competitive position from approximately 2003 – 2013. This report will includes the aspects such as new product launch strategies, new collaborations which contributed to the creation of superior value and changes to the business model. It also provides the solutions for Lego’s continues competitive success and recommendations for the future based on what will sustain competitive advantage. Introduction: In 2003, the Lego group was about to bankrupt, as many of its innovative efforts like Clikits crafts sets which were introduced for girls, theme parks and Galidor, an action figure supported by the television show were all unprofitable and were failed outright. The Lego group had a loss of over 400 million dollars...
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...Final Strategic Plan BUS/475 – Integrated Business Topics March 7, 2012 Final Strategic Plan Preferred Security is a security company that specializes in full home automation technology. We would like to provide a healthy, customer service atmosphere in the office as well as in the field with our technicians. Our goal is to assure that every customer have a piece of mind while having our products in their home. Business, Products, and Customers: Mission Statement Preferred Security is designated to service a variety of clientele including varying cultures, ethnicities, and religions all with the common goal of achieving a piece of mind while in their home. The main competition for Preferred Security will be other alarm companies such as Adt and Brinks. Customers have the choice between going to a larger alarm company such as Vivint or Adt paying more money for less equipment, with longer contract terms. Preferred Security offers less money for more equipment with shorter contract terms. This is how Preferred Security will create a niche for itself in the business market and become a huge competitor for alarm systems. The company will have a website whereas customers could interact with the products to see how each device functions, and its purpose in your home. Preferred Security mission statement is to provide the highest quality of products and services for customers to help them achieve that piece of mind that they have been searching...
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...Abstract Businesses, both large multinational and small to medium, should take the threats and risks they could face seriously. Security Risk Management (SRM), Business Continuity Management (BCM) and Emergency Planning (EP) assist in achieving this by putting in place effective risk identification and management measures. Effective management of risk can make the difference between success or failure of business operations during and after difficult events. Threats can include man made threats, such as terrorist attacks, or naturally occurring threats such as earthquakes. Effective risk identification and management is essential to any business, especially with the current uncertainty in the world’s economic climate. In order for businesses to survive, during times of increased strain on business operations, it is essential that an alignment between security and business operations can be achieved. This can be achieved by the security department not only widening the remit to cover more risks, but changing how the department works and relates to the rest of the business; including shared responsibility for things such as Corporate Governance, Information Assurance, Business Continuity, Reputation Management and Crisis Management. The problem is security departments now have more responsibilities in an increasingly complex and fast moving world. Security Risk management is no longer an activity just for companies who work in high-risk areas or with exposure to significant...
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...Functional Area Interrelationships BUS/475 - INTEGRATED BUSINESS TOPICS Functional Area Interrelationships Team A will look at Kudler Fine Foods and analyze the company’s mission, vision, values, and goals. They will analyze the organizational goals and identify the key positions and conclude with collaboration of functional goals, vertical collaboration, and identify the key stakeholders and what their roles are. Kudler Fine Foods vision was introduced by a woman who had the vision to open up her own gourmet shop, selling gourmet foods and tools that one would need. In 1998, she was able to do that with her first store in La Jolla, California. From there she went on to open up two more stores; one is in Encinitas, California and one in Del Mar. When it comes to analyzing her mission, Team A would agree that she is on the right track with keeping with her mission, which is to “provide customers with the finest selection of the very best foods and wines” (Kudler, Kathy, 2012). Team A does not believe that Kathy would under value her customer service because that is what her business will thrive on. In her business, her loyalty to customer service far outweighs anything else. She wants the best for her customers at a cost that is affordable. She even has an incentive program, where her customers can come in and cook in her store and bring guest along to cook as well. Kathy loves to interact with her customers and gather ideas as to what they would like to see, therefore...
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...Electronic Design Automation and the Design of Integrated Circuits Abstract A circuit, simply put, is defined as a complete path around which an electric current can flow in order to complete a predesigned task. Circuit design is the intermediate process by which electrical circuits are moved from the specification stage - where the circuit’s purpose is determined - to the production stage, where all of the information necessary to build a working circuit is ready for implementation. In order to keep up with demand for consumer electronics, a fast and efficient way to design and construct the myriad types of circuitry must be in place. This essay will illustrate the basics of circuit design and describe the automated circuit design process. Electronic Design Automation In a large part of the world, electronics are a mainstay of modern society. In the beginning, electronics were much more simple in design, but with the caveat of being much larger today: in the 1980s cellular phones weighed upwards of two pounds and were about three times the size of modern cell phones. Over time, as electronics became smaller and as demand for them increased, a way to design and construct smaller and more efficient circuits became necessary. Enter Electronic Design Automation. An electric circuit is an electrical path that provides a path for an electrical current to flow. While it may seem like a simple matter to design and construct a circuit, the process has become quite intensive...
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...computers relied on ‘machine language’ (which is the most basic programming language that can be understood by computers). These computers were limited to solving one problem at a time. Input was based on punched cards and paper tape. Output came out on print-outs. The two notable machines of this era were the UNIVAC and ENIAC machines – the UNIVAC is the first every commercial computer which was purchased in 1951 by a business – the US Census Bureau. 1956 – 1963: Second Generation [ Transistors ] The replacement of vacuum tubes by transistors saw the advent of the second generation of computing. Although first invented in 1947, transistors weren’t used significantly in computers until the end of the 1950s. They were a big improvement over the vacuum tube, despite still subjecting computers to damaging levels of heat. However they were hugely superior to the vacuum tubes, making computers smaller, faster, cheaper and less heavy on electricity use. They still relied on punched 1964 – 1971: Third Generation [ Integrated Circuits ] By this phase, transistors were now being miniaturised and put on silicon chips (called semiconductors). This led to a massive increase in speed and efficiency of these machines. These were the first computers where users interacted using keyboards and monitors which interfaced with an operating system, a significant leap up from the punch cards and printouts. This enabled these machines to run several applications...
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...valued semiconductor chip makers, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate). Intel also makes motherboardchipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneersRobert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive...
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...Microcircuits Division; they used to build pre-amp chips for disk drives. In 1984, VTC Inc acquired the facility for Fifteen years, and then VTC sold a portion of it to Lucent Microelectronics. After the partial sale to Lucent in 1999, VTC’s management operated the facility as Polar Fab for several years, by producing silicon wafers for other firms until the Japan-based semiconductor manufacture bought the facility and named it Polar Semiconductor, INC (PSI). Currently PSI occupied 200,000-square-foot area, which includes 62,000 square area feet of clean room space that the company are using to produces wafer. Wafer fabrication is a very time-consuming and complicated procedure. It is the process of building integrated circuits on silicon wafers. According to Twin Cities Business magazine report, (PSI) has a plan to expend the facility by adding on their present 200,000 square-foot facility that located in Bloomington. By the time when the new expansion completed it will open 300 job opportunity in Bloomington. Now days many organization change their method of controlling, organizing and managing their production by using the availability of technology. PSI is one of the organizations who are using the opportunity that technology offer for us. PSI is using information system that makes their production and communication effective and easy. Since...
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...Our goal is to be the preeminent provider of semiconductor chips and platforms for the worldwide digital economy. As part of our overall strategy to compete in each relevant market segment, we use our core competencies in the design and manufacture of integrated circuits, as well as our financial resources, global presence, and brand recognition. We believe that we have the scale, capacity, and global reach to establish new technologies and respond to customers’ needs quickly. At Intel, we strive for transparency in how we do business and interact with our stakeholders. This section of the website is intended to provide content and links to key corporate information including a corporate profile, strategy, general corporate documents including board committee charters, and links to corporate governance & ethics, corporate responsibility, and executive biographies. We are the world's largest semiconductor chip maker, based on revenue. We develop advanced integrated digital technology, primarily integrated circuits, for industries such as computing and communications. Integrated circuits are semiconductor chips etched with interconnected electronic switches. We also develop computing platforms, which we define as integrated hardware and software computing technologies that are designed to provide an optimized solution. Our goal is to be the preeminent computing solutions company that powers the worldwide digital economy. We are transforming from a company with a primary...
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...Case 1.1 Intel A. The type of business in which Intel operates is world’s largest semiconductor chip maker. They develop advanced technology, primarily integrated circuits, for industries such as computing and communications. Their Integrated circuits are semiconductor chips etched with interconnected electronic switches. They also develop computing platforms, which we define as integrated hardware and software computing technologies that are designed to provide an optimized solution. They do this all based on their revenue. B. From the letters from the chairman and CEO the analyst can learn that Intel reported their best financial results in 2010. The broadband for intel products across all regions continued to grow. Operating income rose to 15.6% billion, which was a net income of 11.5 billion and earning shares rose to $2.01. Their use of recycling of factory reuse drove the cost down. Intel will need to be aggressive with keeping up with the modern technology such as smartphones, tablets etc. to continue to grow. The total dividend payout for 2010 was $3.5 billion. The new intel processor has increased the data center group revenue 35% over 2009. This information can help the analyst to see what type of revenue and how the revenue is coming in to help create a financial projects for next year. C. The audit opinion that Intel recieved was stated to be fairly accurate to Intel financial position for the past 3 years. They stated that the information on...
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...development of the microprocessor. All digital computers use electronic switches. These switches represent binary digits or bits. The first computers used vacuum tubes as switches to represent on-or-off binary data, but vacuum tubes had many problems. Without the invention of the transistor, microprocessors and the modern computer would not be possible. Bell Laboratory engineers John Bardeen and Walter Brattain invented the transistor in 1947 (transistor). Transistors consumed less power than vacuumed tubes and were microscopic in comparison, this allowed smaller, faster, and more reliable computers to be designed and used. The invention of transistors set the stage for the invention of the integrated circuit and then the microprocessor. The inventor of the first practical integrated circuit in 1959, was Robert Noyce. According to Berlin, “Robert Noyce has...
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...THE HISTORY OF COMPUTER One of the earliest machines designed to assist people in calculations was the abacus which is still being used some 5000 years after its invention. In 1642 Blaise Pascal (a famous French mathematician) invented an adding machine based on mechanical gears in which numbers were represented by the cogs on the wheels. Englishman, Charles Babbage, invented in the 1830's a "Difference Engine" made out of brass and pewter rods and gears, and also designed a further device which he called an "Analytical Engine". His design contained the five key characteristics of modern computers:- 1. An input device 2. Storage for numbers waiting to be processed 3. A processor or number calculator 4. A unit to control the task and the sequence of its calculations 5. An output device Augusta Ada Byron (later Countess of Lovelace) was an associate of Babbage who has become known as the first computer programmer. An American, Herman Hollerith, developed (around 1890) the first electrically driven device. It utilised punched cards and metal rods which passed through the holes to close an electrical circuit and thus cause a counter to advance. This machine was able to complete the calculation of the 1890 U.S. census in 6 weeks compared with 7 1/2 years for the 1880 census which was manually counted. In 1936 Howard Aiken of Harvard University convinced Thomas Watson of IBM to invest $1 million in the development of an electromechanical version of Babbage's analytical engine...
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...Intel Company Overview Robert Noyce and Gordon Moore were among the eight founders of Fairfield Semiconductor in the late 1950’s. While at Fairchild Moore & Noyce decided to branch out on their own and start a company developing large scale integrated circuits. Noyce wrote a one page business plan that attracted an investor named Art Rock, who was also at Fairchild. Rock was able to sell their vision to other investors and raised 2.5 million dollars in only two days. Together with this money they started Intel in 1968 and within the first two years they developed the first micro processor, as well as the first erasable programmable memory. This helped the company earn their first million dollars by 1973 and their first billion by 1983. In the early 90’s Intel CEO was Andrew Grove, also from Fairchild, he created Intel Inside Campaign that helped the Intel brand grow to the third most valuable in the world. Controlling 85% of the market Intel was the largest semiconductor manufacturer in the world with plants in Europe, Asia and the United States. By the early 21st century, Intel's microprocessors were found in more than 80 percent of personal computers worldwide. Then-CEO Craig Barrett attempted to diversify the company's business beyond semiconductors, but few of these activities were ultimately successful. Intel remained competitive through a combination of clever marketing, well-supported research and development, superior manufacturing proficiency, and a vital corporate...
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