...Dean, Dr Muhammad Farmer, Director St James’s Business School, 23 King Street, London SW1Y 6QY INTRODUCTION Graduates, perhaps at no other time in an economic cycle, require the ability to integrate and transfer their conceptual understanding to novel situations in a practical way. The context in which one learns is a formative experience in promoting knowledge transfer. If knowledge is taught in one dimension then it intrinsically places a barrier to adaptive and flexible learning and its application. Alternatively, knowledge acquisition taught in multiple contexts promotes a student’s ability to assimilate, analyse, articulate and implement action plans. This ability to extract knowledge and abstract the concepts and principles relevant to any given situation is undoubtedly promoted through a more flexible multi-context presentation of knowledge. Furthermore, in a management and leadership development context it presents information in a form that will be more relevant to executive work patterns and operational requirements. In an educational sense this requires commonality of experience and the conceptual frameworks of the learners and their tutors to ensure that the ability to move easily between the cognitive elements being described and the desired practical outcome is achievable. At the centre of British Institute of Technology and E-commerce (BITE) educational philosophy lies the concept of an integrated curriculum and this is particularly relevant to...
Words: 2444 - Pages: 10
...------------------------------------------------- International Integrated Reporting ------------------------------------------------- －The Clorox Company JWM 02-15-2014 * Background of Clorox Company Clorox is a global company, which is based on Oakland, California. The Company has leading brands that have become household names, such as the Clorox bleach and cleaning products, Green Works naturally derived cleaning products, Ayudín and Poett home care products, Brita water filtration products, and Burt's Bees natural personal care products. Clorox manufactures products in more than two dozen countries and market them in more than 100 countries (Company, 2013). On May 3, 2013, Clorox celebrated its 100th anniversary, which showed the company provided the products and services to customers for a century. It has more than 8,400 employees worldwide, and the net sales of the company in 2013 are $5.6 billion, which is the No. 361 on Fortune 500 list (Our leadership, 2013). The mission of the company is to make people everyday life better. Because of that mission, the company creates many strategies to improve the products and services. In 2008, the Clorox Company released and developed a natural cleaning line and Green Works that created environmental friendly. In 2011, the Clorox Company became an early adopter of a corporate trend to integrate corporate social responsibility reporting with financial reporting. Before adopting an Integrated Reporting format, the Clorox Company issues...
Words: 2458 - Pages: 10
...The Sparkles Series Harley Davidson Organisation-led Integrated Marketing Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Anyone literate in Marketing is likely to respect the marketing achievement of Harley-Davidson in its marketing transformation from a no-hoper to one of the great brands of the Western world: an achievement that began not with agencies but with employees. $100 invested in Harley stock in 1986 was worth slightly more than $7,000 by the end of 1998 and the company continues to succeed. This was achieved by a revolution across the organisation centred everyone on re-invigorating the brand and its promise of value. Creating value is the name of the game The Harley Davidson transformation began with a company that was suffering. In the 10 years to 1983, Harley’s market share of the 850 CC plus motorcycle category had dropped from 80% to 23%. The company was haemorrhaging cash and profits. Staff were demoralised. The culture and environment was toxic. The first phase of the transformation involved rationalisation and tough command and control management. This was phase 1 management. It was not enough however to create success: for this positivity...
Words: 1917 - Pages: 8
...(Eric and Ferry,2001 Riyad and Myfanwy, 2002 Roger, James and Ghada,2003 Kuo and Liu,2005 ) 1 Global reach The Internet helps business reach the whole world. 2 Real-time access The Web makes it possible for customers to interact immediately. 3 Information density The technology reduces information costs and raises quality. 4 Richness Multimedia and information can become vivid. Abstract This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient. Keywords: Internet Marketing, Customer Experience, E-brand, Integrated Marketing Communications. 3. Integrated Marketing Communications ntegrated Marketing Communications (IMC) is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s sensory, emotion, social and intellectual experiences. ( Don,Rober,Stanley,1994,Don,Heidi,2004,Chen -linChen,2004,Shu-peiTsai,2005 ): (1) Put consumers in core of marketing strategy...
Words: 1592 - Pages: 7
...Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow in Integrated Marketing Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush represents. It is through these ideas that the leaders attract like-minded people, staff and clients, and communicate the brand essence and a clear vision and direction. Integrated Marketing...
Words: 3762 - Pages: 16
...2))) core competences الاختصاصات الأساسية The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. In this article we explain the idea and help you use it, on both corporate and personal levels. And by doing so, we show you how you can get ahead of your competition – and stay ahead. By using the idea, you'll make the very most of the opportunities open to you: • You'll focus your efforts so that you develop a unique level of expertise in areas that really matter to your customers. Because of this, you'll command the rewards that come with this expertise. • You'll learn to develop your own skills in a way that complements your company's core competences. By building the skills and abilities that your company most values, you'll win respect and get the career advancement that you want. Explaining Core Competences: The Value of Uniqueness The starting point for understanding core competences is understanding that businesses need to have something that customers uniquely value if they're to make good profits. "Me too" businesses (with nothing unique to distinguish them from their competition) are doomed to compete on price: The only thing they can do to make themselves the customer's top choice is drop price. And as other "me too"...
Words: 12044 - Pages: 49
...SAP Business ByDesign by SAP SAP is the largest software company in Europe and the fourth largest in the world. The company operates three segments: Product, Consulting, and Training. SAP currently has sales and development locations in more than 50 countries over the world and is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol "SAP”. SAP Business ByDesign is a fully integrated on-demand Enterprise Resource Planning (ERP) and business management software solution for small and medium sized enterprises as an offering from SAP. The solution can be run on a PC with an Internet connection and a web browser, while the software and data are stored on the host servers. Business applications delivered as an on-demand service via a secure Internet connection and a standard Web browser is referred to as software-as-a-service (SaaS). The SAP Business ByDesign solution is designed to enable integrated end-to-end business processes across the following modules: • Customer Relationship Management: This module supports processes that span marketing, sales and service activities • Financial Management: This module can help provide companies with a single, up-to-date view of financial condition • Project Management: This module contains an integrated project management solution • Supply Chain Management: This module covers Supply Chain Setup Management, Supply Chain Planning and Control, and Manufacturing Warehousing...
Words: 808 - Pages: 4
...Sreyas 1011089 Nipun Sharma 1011072 1. What are the main characteristics and challenges identified by Jean Roberge? Ans: As Jean Roberge was appointed the vice president of Information Technologies Management after the merger of ABS with the acquisition of two major insurance companies i.e. General Maritime Protection of eastern region and Western General Insurance of the west region to make ABS as a major pan Canadian insurer. As the merger took place there was a lot of inefficiency in field of operation, finance, HR and marketing & sales. Jean Roberge decided to provide an integrated management system which could be used for financial, HR, operations and marketing & sales will bring out the efficiency as Roberge see a high potential in this. As of now all the three companies are operating with their own systems, own work policies so they feel the need of reengineering with the help of an integrated system. For the restricting the work system a great deal of manual work is required from all the three companies to prepare a consolidated report so that Roberge could exactly know the condition of financial & human resource of ABS. Moreover, in case of marketing & sales collecting the data and consolidating was a big challenge for them as the information of all the three companies was high and diversified. The major challenges for Jean Roberge were: a. To collect the data of all the three companies and then to design a structured plan for the project. b. To make a team of people...
Words: 1552 - Pages: 7
...1. What are the main characteristics and challenges identified by Jean Roberge? Ans: As Jean Roberge was appointed the vice president of Information Technologies Management after the merger of ABS with the acquisition of two major insurance companies i.e. General Maritime Protection of eastern region and Western General Insurance of the west region to make ABS as a major pan Canadian insurer. As the merger took place there was a lot of inefficiency in field of operation, finance, HR and marketing & sales. Jean Roberge decided to provide an integrated management system which could be used for financial, HR, operations and marketing & sales will bring out the efficiency as Roberge see a high potential in this. As of now all the three companies are operating with their own systems, own work policies so they feel the need of reengineering with the help of an integrated system. For the restricting the work system a great deal of manual work is required from all the three companies to prepare a consolidated report so that Roberge could exactly know the condition of financial & human resource of ABS. Moreover, in case of marketing & sales collecting the data and consolidating was a big challenge for them as the information of all the three companies was high and diversified. The major challenges for Jean Roberge were: a. To collect the data of all the three companies and then to design a structured plan for the project. b. To make a team of people who can work and...
Words: 1531 - Pages: 7
...organization capable of delivering on a daily basis on those needs. A second most important principle both organizations applied is the “one-stop shop” format, delivering on the “at the end of the day, in every industry there is an integrator” prophecy. IDEO took the perspective to a superior level: it integrated and seamlessly aligned its business strategy, its innovative market proposition that went beyond the “specialist” approach of traditional consultancies, with its processes, capabilities, human capital and architecture to create the ultimately innovative business proposition culture. Refuting the traditional mindset of “predefined series of orderly steps”, the idea of design/ ecosystem/ integrative thinking encapsulates the very essence of a human-centered product development disruptive strategy. What is incommensurably striking about IDEO is the degree to which the “integrated culture supported business nodes”, those elements of the informal organization, support the successful delivery of its business strategy. As IDEO “develops everything with the end user’s daily usage in mind”, its human-centered business proposition pervades its interdisciplinary culture. Both its business strategy and organizational culture anchor that the “lone genius...
Words: 627 - Pages: 3
...now a universal app for both iPad and iPhone. NOTE: If you use WebEx on your iPad, please make sure to *REMOVE* the ‘WebEx for iPad’ app before you install this new universal app onto your iPad. Experience WebEx High Quality 2-way video on the iPad and iPhone 4 by viewing the video feeds of the participants in the web conference and streaming your own video back to them. Use video for better engagement: Whether you're holding a brainstorming session or making a presentation, turning your online meeting into a virtual video conference helps everyone focus on every word. The two-way streaming video on iPad and iPhone delivers an unparalleled visual experience on the go. Getting face-to-face has never been easier! Features: Mobile video conferencing (requires Wi-Fi) with: •High-quality, multipoint video •2-way video with camera switcher •Voice-activated video switching •Full-screen video •View content and video simultaneously (iPad only) •Cisco TelePresence WebEx OneTouch support Host account capabilities, including: •Schedule, start, and cancel a meeting •Invite others to a meeting •Pass presenter capabilities to another participant Meeting Capabilities: •Join via WebEx meeting email invite, meeting number, WebEx site URL, or My Meetings List •Integrated VoIP audio and web conferencing on Wi-Fi and 3G •Full-screen meeting view •View attendee list •View shared content with annotations •Pinch to zoom and scan •Private or group chat Global and...
Words: 3188 - Pages: 13
...Amazon bonding customers with integrated service Amazon’s interest in technology is as a means to deliver value through integration and CRM thinking. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Highlights Integrated Marketing learning points Overview of how Amazon operates CRM strategy in practice 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Invest according to customer value. Optimise the whole customer relationship, not just acquisition. Be trustworthy in ethics and brand values. Service each customer community appropriately. Create enduring value first, tactical worth second. Manage the relationship at all appropriate touch points. Bring imagination to the customer experience. Measure and learn. Use technology like an artist. Make it good for everyone. 6 7 8 9 11 12 13 13 14 14 3 3 4 5 Executive takeaway 11. Notes Error! Bookmark not defined. 17 Integrated Marketing is an holistic discipline that inspires coherent and creative organisation, culture and customer experience alignment around fundamental truths of the brand to deliver value to customers, employees and the organisation. Permission is given for this paper to be copied, forwarded, distributed...
Words: 6532 - Pages: 27
...txt1=During this three-day program, organized by Prof. Marc Sachon of IESE Business School and Thoma Prof. Haul Lee of Stanford Graduate School of Business, you will learn about the benefits of integrating your global supply chain by recognizing the cross-functional links throughout the supply chain, from supplier to customer relationships. Integrating supply chain processes allow companies to manage relationships more effectively, which reduces cost, increases the overall internal efficiency and improves customer relationships and service. &txt2=The program's faculty include Thoma Prof. Hau Lee of Stanford University and professors Marc Sachon, Brian Subirana, and Paddy Miller of IESE Business School. The faculty will provide a holistic vision of global business operations around the world and the necessary tools to face the challenges that globalization is exerting over the supply chain. &txt3=During this three-day program you will learn about the benefits of integrating your global supply chain by recognizing the cross-functional links throughout the supply chain, from supplier to customer relationships. Integrating supply chain processes allow companies manage relationships more effectively, which reduces costs, increases overall internal efficiency and improves customer relationship and service. Customers' demands are the final drivers of your business supply chain activities. This program will give you vision for demand driven supply chains and will address the key...
Words: 1033 - Pages: 5
...|MKTG 3596 - Integrated Marketing Communications |Instructor: Charles F. Byers | |Lec. #94665 |Office: Lucas Hall 216W | |Santa Clara University |Phone: 408-310-9244 | |MBA Winter 2014 |E-mail: cbyers@scu.edu & byers.charles@ yahoo.com | |Meeting Times: Sat. – 8:30 – 11:15 p.m. |Office Hours: Sat. 11:15 a.m. – 12:15 p.m. or by appointment | |Meeting Place: Lucas Hall 307 | | Integrated Marketing Communications Textbooks & Materials Byers & Barr, “Integrated Marketing Communications Custom Edition for Santa Clara University 3E”: Pearson Learning Solutions, 2014. CoursePack Reader – “Marketing 596 – Winter 2014” Course Description This course is designed as an introduction to the concept and practice of integrated marketing communications (IMC). It takes the participant through communication, marketing, branding, and integrated marketing theory, planning and IMC program coordination. The course also addresses the marketing communications tactics of advertising, public relations, direct...
Words: 1067 - Pages: 5
...1.0 INTRODUCTION The misc shipping line is a large company. Company is preferred provider maritime transportation and logistics services. It made in 1968 to become integrated maritime, offshore floating solution, heavy engineering and logistics service provider. This made misc become a subsidiary of PETRONAS in 1988, a move that produced synergistic benefits especially in the field of oil and gas transportation. Misc also is the world leading LNG owner operator with over two decades of proven experience for safely, reliability. They are forging partnerships in technologies advancement to offer LNG technology solution and new offshore applications. The company misc is a currently third largest shipping conglomerate in the world by market capitalism. The company is specialist in Energy Transportation and leading maritime corporation in Malaysia. The companies consists of ship owning, operating of offshore floating facilities as well as marine repair, marine conversion and engineering and construction works. The company MISC also delivers freighting solutions for Vegoil and Chemical products to various corners of the globe, leveraging on its extensive experience in bulk trading .Misc is currently growing the fleet of chemical tankers, establishing itself as transporter of chemicals and vegetable oils on the global platform. MISC is also a growing player in the offshore industry, offering floating facility solutions mainly FPSOs/FSOs with our ability to add value combined with...
Words: 1023 - Pages: 5
