...In this piece of task I will be explaining methods used to identify the target market for the proposed business learners need to demonstrate their understanding of the methods used to identify their target market for the proposed business. This will require them to consider a range of methods that could actually be used and to provide reasons of my choice. Market research will almost certainly be included but learners need to explain why. Other methods may prove more challenging but the selection and justification should contribute to a possible business launch rather than just being a descriptive account of how they could be applied. Primary Research Surveys; A survey helps to get customer feedback that involves Hurum’s to prepare a mini questionnaire they would give to customers. The questionnaire would contain tick boxes and writing their opinions what you can improve on. When Hurum’s gets the returning of the questionnaire it needs read and improved on know what the customer satisfaction is. Experimentation; Experimentation is a different way of trying out new things by experimenting; you can see what error is produced and see if it can be controlled by the researcher. Experimentation can be a way of trying out a new design on a small area. Hurum’s might test a new product to a limited audience of consumers by this it allows Hurum’s to save money as they are letting limited audience to test the product. This allows Hurum’s to go after for more products to invent in. ...
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...Marketing Research Report “Evaluation of Secondary and Primary Research” Student Name: Rana Ahmed Saeed Khan Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of Pittsburgh 2003). Further explanation of primary sources is...
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...* 1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data.IBRAHIM NAVEENReg. No. IPHRM 5001Diploma in Human Resource Management Batch 01INTERNATIONAL INSTITUTE FOR PROFESSIONAL DEVELOPMENT * 2. PRIMARY AND SECONDARY DATA CONTENTSINTRODUCTION --------------------------------------------------------------------------------- 02IMPORTANCE OF DATA AND DATA COLLECTION --------------------------------- 02DATA COLLECTION TECHNIQUES ------------------------------------------------------- 02PRIMARY DATA ---------------------------------------------------------------------------------- 03IMPORTANCE OF PRIMARY DATA ------------------------------------------------------- 03SOURCES OF PRIMARY DATA -------------------------------------------------------------- 04ADVANTAGES OF PRIMARY RESEARCH ----------------------------------------------- 05DISADVANTAGES OF PRIMARY RESEARCH ------------------------------------------ 07SECONDARY DATA ----------------------------------------------------------------------------- 08IMPORTANCE OF SECONDARY DATA --------------------------------------------------- 08SOURCES OF SECONDARY DATA ...
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...TABLES OF CONTENT 1 INTRODUCTION 1.1 INRODUCTION OF ORGANISATIONAL BEHAVIOUR 1.2 INTRODUCTION OF COMPANY 2 SERVICE OFFERD BY ORGANISATION 3 TYPES OF RESEARCH 3.1 PRIMARY AND SECONDARY RESEARCH 3.2 DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH 3.3 TYPES OF RESEARCH USED IN OUR PROJECT 4 QUESTIONARE ANAYLISES 5 FINDING AND CONCLUSION 6 REFRENCED 1 INTRODUCTION PROJECT of organizational behavior contains the research in organization i.e PVR world wide cenimas best quality screen this project deals with the behavior of the working management in the PVR and how maneger controls the working of the other class people related to food service till the demand and rates of the seats. Now let us know first what is basically O.B and company is all about. What kinds of research are there and what we used in are project. 1.1 INTRODUCTION ABOUT ORGANISATIONAL BEHAVIOUR DEFINITIONS “Organizational behavior is a field of study that investigates the impact that individuals, groups and organizational structure have on behavior within the organization, for the purpose of applying such knowledge towards improving an organizational effectiveness” The study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management...
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...Marketing Research Tools Paper MKT/441 September 10, 2012 Marketing Research Tools Paper Companies utilize various tools when performing market research whether doing primary or secondary research. For the purpose of this paper, different research tools will be discussed as well as the differences between primary and secondary research when applying qualitative or quantitative methods. It is vital for companies to research whether a new product or an existing one will make a hit on the market. Company’s may even want to grow geographically and need to know whether the investment is a prudent one. The dynamics of a business and their target markets can be impacted by change whether it is a new organization or an existing one. Primary and Secondary Market Research There are two different types of market research, primary and secondary. Primary research or field research is the most frequently used method. Primary market research is customized to meet specific needs of the business can be handled within the company or outsourced to a marketing firm. Focus groups, surveys, interviews and observations are good examples of primary market research methods. These particular tools are utilized to evaluate distinct issues that are of key interest to the organization and where feedback is required to carry out a strategic action plan. On the other hand secondary market research is founded on information gathered from reports that existed before the original evaluation of...
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...Research Critique 1 Running Head: CRITIQUE OF A NURSING RESEARCH STUDY Critique of a Nursing Research Study Research Critique 2 Critique of a Nursing Research Study The nursing research study, A comparative study of uncertainty, optimism and anxiety in patients receiving their first implantable defibrillator for primary or secondary prevention of sudden cardiac death. Is a research project where the problem being addressed is, "To determine if patients receiving their first Implantable Cardioverter Defibrillator (ICD) for primary prevention (pp) versus secondary prevention (sp) differed in uncertainty, anxiety, and optimism before, one week, and one month after implant”(Carroll & Arthur,2009). The research purpose of this study is "to determine if patients receiving their first ICD for primary or secondary prevention of sudden cardiac death from ventricular arrhythmias differed in their level of uncertainty, anxiety, and optimism before ICD implant and further explore uncertainty and anxiety both one week and one month past ICD implant”(Carroll & Arthur, 2009). This is done using three different types of surveys to collect data from a two groups of 15 participants, before, at one week and at one month regarding their uncertainty, anxiety and optimism. The research does discover a higher incidence uncertainty score in SP patients versus PP patients after one month. This knowledge about a patient’s uncertainty, anxiety and optimism can direct...
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...Research, Statistics, and Psychology To understand thoroughly something a person must understand its background and conduct research. According to Bing Dictionary (2012), research is an organized way to study something; that can include an investigation to uncover facts, to create a theory or correct a previous one, or to make a plan based upon the discovered facts. A person cannot conduct or make connections in research without the use of statistics. Statistics can be just about any compilation of information on any subject in use with performance, time management, effectiveness, budgeting, and many more. Both research and statistics are important components in psychology. This paper will discuss the role of research and statistics within psychology. Examining what research and the scientific method are, comparing and contrasting the characteristics of primary and secondary data, and explaining the role of statistics within research. Role of Research and Statistics Research is a vital component in just about any field for advancement of a product or idea, especially in psychology. As stated above research is an organized way to study something. Because psychology is a field that tries to understand human thinking and behavior it is necessary that research be a vital component. Research is important to psychology because it provides pertinent information about the way a person may think or behave and forming an idea or opinion as a response from the conducted research. A...
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...Marketers engage the use of primary and secondary research tools to determine results of current and past information. The information acquired from the results of the inquiries defines the data in two different terms. Marketers dissect the information and categorize it in qualitative or quantitative terms. For marketing it is important to differentiate between primary and secondary research when using qualitative and quantitative approaches to use each one effectively and determine why. Primary Research Part of the marketing strategy implements research to determine results for the final goal. In a perfect world the information would be filed away and broken down in descriptive categories. When no established information has been provided researchers must turn to new collection processes. “When the researcher collects fresh data to meet the needs of research it is primary research. The tools of primary research include surveys, interviews, and observations. This is a direct method of carrying out research and so its tools are entirely different from that of secondary research” (Stewart, 1993, p.67). Primary research collects information from a variety of sources. Marketers use surveys, videos, laboratory testing, organizations records, and observations to gather information and relate it to data. Observations tend to be collected from focus groups, usually from the moderator. The moderator will conduct the group discussions on behalf of the organization and observe...
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...Research, Statistics, and Psychology There are different forms involved in the study of psychology. Whether in the field of psychology or any academic field, research is necessary to further society from what it is now into what it will become in the future. Research means expanding current knowledge without progressing, stagnation occurs. Research and statistics are unique tools in psychology because the information is part of the methodology of psychology. In the field of psychology, research is what makes it possible to better understand human behavior and gives the knowledge needed to help others. Research and statistics are tracking methods that must stay accurate. Research must be conducted with precision and accountability it is of utter importance, both ethically and morally or it can lead to disastrous results. The methods of primary, secondary data and the branches of statistical methods are key factors used in research. Research is an attempt to find information in a scientific manner (Word Net,2011). By using the scientific methods the results from the research are valid, reliable, and accurate. The scientific method is a process where secondary data is compiled, analyzed, hypothesized, and tested. Using this method decreases human error and subjective thinking from having a influence on the results and interpretations (Pervez & Gronhaug, 2005). While nothing is without fault by using the scientific method of hypothesizing and testing the hypothesis decreases the...
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...The research paper should review a topic in employment law that is of particular interest to you. For this assignment, you are to go to the library don’t forget the Keller library and seek out at least 10 articles and/or court cases on the topic. Articles should come from scholarly journals. Midterm Assignment-The Outline Your first task will be to write an outline approximately 2-3 pages in length which is due the very beginning of week 5. The purpose of the outline is to give students an opportunity to organize their research in a useful manner and to provide the blueprint for the final research paper. Further, outlining your paper will help you gain a better understanding of your ideas by arranging them according to their interrelationships. If, in this planning stage, you carefully arrange your ideas, it will provide a basic structure for the body of your paper, and make the job of writing your paper much easier. Submitting an Outline Students are expected to accomplish four tasks in the Final Draft: * draw on the Topic Page to state your thesis * analyze the primary evidence in three paragraphs; * compare the information you provide in your analysis of the primary sources with the secondary sources; and * offer a thoughtful conclusion. Narrowing the Topic After you have selected a topic of interest to you, an important task will be to narrow that topic. Probably the most common mistake in writing a review paper (besides procrastination) is...
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...Research, Statistics & Psychology Psy 315 April 15, 2013 Research, Statistics & Psychology The role of research and statistics in psychology are key parts for development of the field. Research is studying out the facts and information of a subject/topic to come to an understanding about it. It is done through scientific method, a systematic approach to gathering and “proving” information. Primary and secondary data are two collection methods of resources. Primary data deals directly from the original source whereas secondary data is from a second or third party and is not as reliable. Statistics comes in by expressing results in an understandable, usually visual, way. All these will be discussed herein below. Research Research is an in depth study, with intention of understanding, of, or revision of, facts, theories or laws ("Merriam-Webster", 2013). In turn, research is when one gathers information from numerous sources and learns about the specified / chosen topic until they have a clear knowledge themselves. It’s also used to prove /disprove opinions or hypotheses. Research is most beneficial when done with a systematic approach as it keeps one on track, and organized in their studies. According to Blankenship, there are eight steps to research: identify the problem or questions, review literature, clarify the problem, clearly define terms and concepts, define the population, develop an instrumentation plan, collect data, and analyze the data. These steps...
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...Research, Statistics, and Psychology Research and statistics employ such meaningful roles in psychology whereas without both psychology may not exist. In psychology the importance of research is to help understand human beings and behaviors, but without research questions concerning human beings and behavior would go unanswered. Thoughts and theories concerning human beings and behaviors would go unanswered as well. Using and relying on the scientific method, psychology uses the research and statistics gathered to prove or disprove thoughts and theories. The importance of statistics in psychology is that they help in determining if research findings are not substantive or substantive. Not only do research and statistics play a part in psychology, the roles of the scientific method, primary data, and secondary data contribute as well. Research and the Scientific Method Research is the collection and evaluation of information or data about a particular subject (Nordquist, 2013). Psychology research is about values, variables, and scores. Values are categories or numbers, variables are characteristics or conditions that can have different values, and scores are a particular individual’s value on a variable (Aron, Aron, & Coups, 2009). Psychological processes confirmed by research to occur outside one’s awareness with several associations between behaviors, and feelings, or situations guiding one’s behavior, either unconsciously or implicitly (Kowalski & Westen, 2011). There...
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...sources of information both primary and secondary, for small scale public services projects. The source's used in the collection of data for a research project or investigation are of vital importance. Characterised as primary and secondary, a good range will provide more information needed to aid decision making. However it is important to note that it can some time's be difficult to distinguish whether the information is primary or secondary. In this essay point's will be made regarding the advantage's and disadvantage's of a number of sources both primary and secondary. Their limitations will be addressed, and an explanation of how data collected during research can help in the decision making process and help organisation's meet their objective's. Ethics will be considered throughout. The actual, origanal or physical materials used in the study of an object, person or particular event in time are known as sources. They are paramount to investigation and are commonly known as primary and secondary sources. A primary source is a physical object or first hand testimony created during the time under-study, an example could be a diary, a piece of writing or photograph. These sources are unique and one of a kind, and could be a copy of the original if they existed during the time of creation. ''Primary research involves the study of a subject through first hand observation and investigation.'' Dawson, (2007,47). Primary sources are great for research because they can contain...
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...Business Research Methods Question #2 - Define the distinctions between primary, secondary, and tertiary sources in a secondary search. Primary sources are original pieces of information. It is raw data without any input or hypothesis from outside sources. Secondary sources are interpretations of a primary data source, or anything that is derived from a primary source. Tertiary sources are in turn interpretations of any secondary resources, or any data that is derived from a secondary resource. Question #5 - Some researchers find that their sole sources are secondary data. Why might this be? Name some management questions for which secondary data sources are probably the only ones feasible. There are certain researchers who find secondary data as their sole source of data because; by using secondary data much of the original research has already been completed. Using secondary data is useful in saving time and resources while gathering information. It can also be the only source of information when the only primary information which exists is proprietary information which is not accessible to the public. Historical data can also play a factor if the data being researched is of historical nature, and there is not any original primary data that exists anymore. Question #7 - What problems of secondary data quality must researchers face? How can they deal with them? There can be multiple problems with secondary data quality. One of the challenges with secondary data...
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...Introduction. A good research hugely relies on effective means of conducting the research (Pearson, Barr, Kamil, & Mosentha, 2011). This is attributed to the sources used to collect the data from. There are various ways for which are used for data collection. They include; primary, secondary, qualitative and quantitative. Effective research problem involves various stages; * Preparation * Selecting the research methods * Collecting the data and information * Compiling the research findings to get the results Body: Preparation The person conducting a research should first identify the problem which the research will be based on. The problem should not be broad, this is known as identifying the scope of the research. This will enable someone to familiarize him/herself to the topic of study and be able to create concrete ideas that will enable him do a good research. At this stage, the researcher is supposed to make important decisions on factors such as; the objectives, purpose of the research should be looked into. Also the researcher should make familiarize himself with the research problem by reading available literature on the problem (Scruggs & Mastropieri, 2006). The strategy on how the research will be conducted, this includes the methods to be used in data collection, tools to be used in data analysis. Also the researcher is expected to develop a timetable with the research activities to be carried out, the research her will also source for...
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