Term report | Customer Service at Dunkin Donuts | Business Communication | | | 5/26/2014 | In a recent meeting, managers and supervisors for the company (your choice) where you work (your choice) expressed concerns about employees' customer-service skills. Moreover, they wondered whether the company should establish a specific set of customer service procedures— especially for new employees. They have asked you to investigate the customer service practices at other companies
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Social media has become a part of my every day life. Our text describes marketing as the “activity, and processes for delivering, creating, and communicating” a variety of information for a particular product a company is looking to sell (Boone & Kurtz, 2012, pg 353). Surprising, the new evolution of attention and gaining additional traffic for any product or service is through social media marketing (“What,” 2012, para. 1). Social media is the new way of communication. It has been described
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meet the challenges of the digital age. by Marc de Swaan Arons, Frank van den Driest, and Keith Weed July–August 2014 Harvard Business Review 55 SPOTLIGHT ON THE NEW MARKETING ORGANIZATION In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete
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creating a specialty café with authentic, fresh-dough artisan bakery and upscale quick-service menu selection enabled it to earn net income of $58.8 million from 850 bakery-cafés in 2006. In order to become a nationally recognized brand name and the dominant operator in the industry, Panera was in search of the appropriate functional-area and operating strategies to grow its market share by attracting more customers and meeting their changing needs. The five competitive forces analysis revealed strong
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Topic: A study on Deliverance ltd. opening a new branch in South East London. Contents ........................................................................................................................1 Abstract ........................................................................................................................2 Statement of problem ...................................................................................................3 Introduction .........
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| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
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Internal Analysis Earlier we explained differences in firm performance as being a function of their external environment. However, this is only part of the story. Obviously, each firm has some unique aspects. How can these be analyzed to understand differences in firm performance? Resources and Capabilities. Economics generally models firms as generic black boxes that transform inputs into outputs in an efficient manner. Edith Penrose (1950) is generally credited with being the first person to model
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| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
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McDonald How would you define the industry to be analysed? Is the industry global? Is the organisation mentioned Australian or overseas base? What are the key product and services segments in the industry that are mentioned in the article? Are you able to identify the stage of the industry life-cycle from the facts in article? McDonald’s Corporation operates in fast food industry with a large chain of restaurants in various countries. Unlike other restaurants, McDonald’s serves fast foods including
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highlight the menu that get the intention the most. Mac and Dick eliminated McDonald’s carhops’ concept to make McDonald’s as a self- service operation. They also narrowed down the menu from 25 menu lists on focus only 9 menus that is hot sellers. This action will increase efficiency and as an act of cutting cost. McDonald’s came out with the strategies of fast services and low prices. As McDonalds grows, the brothers started to think about opening franchises. Ray Kroc is seller that sells milkshakes
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