NAME: ZANNATUL FERDOUS COURSE: G C E APPLIED BUSINESS UNIT TITLE: INTERNATIONAL DIMENSIONS OF BUSINESS UNIT NUMBER: 12 INTERNATIONAL DIMENSIONS OF: COSTA COFFEE COFFEE AROMA * Acknowledgement | 3 | * Summary | 4 | * 12.1- Investigation of two businesses with international and European presence * Name of the organisation * Operating Profit * Main Activities * Legal Format * Type of Business * Target
Words: 18368 - Pages: 74
International Business International Trade Advantages: Expanding businesses and increasing market shares: Canada for gas Improvising relations with other countries Selling surplus of natural resources: Canada has absolute advantage in lumber Job opportunities: Canada jobs rely on exports and when trading jobs are needed Disadvantages: Exploitation of natural resources Spread of viruses Ruining local businesses Decreases domestic production Canada’s competitive advatanges: People advantage:
Words: 940 - Pages: 4
Nava Lucrezia CH 19-20-21-22 row 1 Facebook 1) Facebook has brought a whole new level of personal marketing to the world of business. The social networking web site fulfills people’s desire to communicate and interact with each other and uses that power to help other companies target very specific audiences with personalized massages. The site allows users to create personal profiles with information such as their hometowns, work, educational
Words: 5077 - Pages: 21
Planning Executive Plan Blue Mountain Resto Bites is a locally owned fast food chain. Through our creative approach to the company's image and detail presentation. Blue Mountain Resto Bites will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Blue Mountain Resto Bites is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment
Words: 6109 - Pages: 25
nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on international expansion strategies. The good news is that we are given very clear information regarding the strategic directions of
Words: 8224 - Pages: 33
been just over nine months since Odak had committed to resolving the conundrum of whether to introduce Ben & Jerry’s ice cream to the Japan market and, if so, how. The next morning would be their last chance to hammer out the details for a market entry through SevenEleven’s 7,000 stores in Japan or to give the go-ahead to Ken Yamada, a prospective licensee who would manage the Japan market for Ben & Jerry’s. Any delay in reaching a decision would mean missing the summer 1998 ice cream season, but
Words: 9509 - Pages: 39
Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2
Words: 2785 - Pages: 12
evaluation of the Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry. With its main competitors, Coca Cola Company and Kraft Foods. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages. Therefore, this reearch analyses the strategies used by PepsiCo to compete
Words: 4714 - Pages: 19
leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task
Words: 7524 - Pages: 31
GRANT CHAPTERS Chapter 16 – Diversification Strategy * Linkages are not enough, the key to creating value is the ability of the diversified firm to share resources and transfer capabilities more efficiently than alternative institutional arrangements * Companies in low-growth, cash-flow rich industries such as tobacco and oil have been especially susceptible to the temptations of diversification * Diversification does not reduce “systematic risk” * Porter has 3 essential tests
Words: 3939 - Pages: 16
