DIPMGTOP14 Operational Planning Assignment Part One Submitted By : Tim Avenell (00123920T) Submitted To : Vincent Le Submitted On : ??/03/2015 DIPMGTOP14 Operational Planning Submitted by Tim Avenel Dated: 21/03/2015 Table of Contents CONTENTS Task 1: Developing the plan ..................................................................................................................... 3 Executive Summary: ...................................................................
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com/free-essays/154307.html Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker as a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets (Anonymous, 2010). In 1981 the small coffee company caught the attention of Howard Schultz who joined Starbucks as director of retail operations
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“Where The World Meets!” Marketers will use ‘demonstration’ and ‘humor’ strategy to run IMC plan. A detailed IMC plan for Coffee World is discussed in this report. The report will evaluate the effectiveness of proposed IMC plan. Table of Contents Introduction 4 Zero Based Planning 4 Identify Target Market 5 SWOT Analysis 6 Marketing Communication Objectives 8 Developing Strategies & Tactics 10 Integrated Marketing Communication 12 Evaluation Effectiveness
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BA 101: INTRODUCTION TO BUSINESS ADMINISTRATION Final Project Date: 26.12.2014 STARBUCKS Defining the company; STARBUCKS Starbucks Corporation, generally known as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20,737 stores in 63 countries and territories, including 11,910 in the United States, 1,496 in China, 1,442 in Canada, 1,052 in
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making losses in recent years. Since the company cannot compete with Starbucks, based on the quick strategic analysis, the company needs to come up with new strategy to attract customers. By using her knowledge in bio-chemical engineering, she manages to come up with the new technology of coffee brewing which enables higher productivity and lower cost of production. Therefore, with lower cost assured, Balkis chooses a strategy of targeting price-sensitive drinkers to improve the company’s profitability
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aware of health issues and economic opportunities, the restaurant industry has been severely impacted which, has forced menu adjustments with better food at competitive prices. Below we will address how McDonalds strategy through analysis, formulation, and implementation. Analysis: Focus on External and/or Internal Environments Maintaining a competitive advantage is the most important factor for a business to be successful. Although McDonalds has been in business since 1940 and has formulated
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6/23/2011 Strategic Planning Concepts 2 Strategic Planning Concepts Organizations from all over the world have one thing in common: competition. In order for organizations to compete in today’s marketplace they have to have a plan of action or strategy. Strategic planning refers to a process which defines an organization’s plan to effectively allocate its available resources (Strategic Planning Performance, 2011). A strategic plan is not the same as a business plan. A business plan tells how and
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implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that an organization’s customers place a greater value on than similar offerings from a competitor…These advantages are usually temporary because they are often duplicated by a competitor which in turn creates a perpetual cycle of improvement strategies (Baltzan & Phillips, 2007). Business
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campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that an organization’s customers place a greater value on than similar offerings from a competitor…These advantages are usually temporary because they are often duplicated by a competitor which in turn creates a perpetual cycle of improvement strategies (Baltzan & Phillips, 2007). Business that are developing strategies for improvements
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Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ...........................................
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