Ecton is a small company engaged in developing technologically innovative products for the growing ultrasound market. From the case we can make out the increasing potential and scope in the ultrasound market and Ecton definitely has been able to develop a promising and innovative product for the market. Let us look at the possibilities if the company is acquired by a large corporation. 1. Though the company was formed with the ultimate aim to be acquired but being acquired by a large corporation
Words: 638 - Pages: 3
MindGrip® Pens[pic] Introduction La Innovators International launches its sensational new product ‘MindGrip’ range of pens. ‘MindGrip’ pens represent a new milestone achieved in the technology space and is bound to grab eyeballs and will develop a market for itself owing to its unique product proposition and the comprehensive plan chalked out by the marketers at La Innovators International. ‘MindGrip’ is basically a unique new pen gadget which catches the brain waves while one is thinking and holding
Words: 1475 - Pages: 6
Marketing Debate: Is Target Marketing ever bad? Target Marketing is defined as the process of segmenting the people based on their tastes, cultural and demographic differences and targeting the section of people for the company’s product. It is one of the critical business process in the success of any company, especially in niche markets. This may involve any kind of age group, any kind of religion or people live in certain areas. But is it unethical to target minorities in particular? It is
Words: 551 - Pages: 3
& silent disco | Event Proposal | Michal Kapral | Table of content 1. Introduction page 2 2. Findings page 2 3.1. Event concept page 2 3.2. Purpose and aims of the event page 3 3.3. Market research page 3 3.4. Shareholders analysis page 3 3.5. Venue page 4 3.6. Resources page 4 3.7. Costing page 5 3. Conclusion page 6 4. Reference page 7 5. Appendix
Words: 1721 - Pages: 7
content then is lost on them and they have no reason or driving force to buy the product. The statement could also be seen as false advertising or deceiving if not much is known about the program. How will it help to move the country forward? The target customer may misunderstand the message or give it a different interpretation. Even if the consumer is somewhat aware of the program they may be critical of the time frame of it. How long does PepsiCo plan on running this program for or what kind of
Words: 970 - Pages: 4
Business Plan 1. Executive Summary. The Executive Summary provides a succinct synopsis of the business plan, and highlights the key points raised within. The Executive Summary must communicate to the prospective investor the size and scope of the market opportunity, the venture's business and profitability model, and how the resources/skills/strategic positioning of the Company's management team make it uniquely qualified to execute the plan. The Executive Summary must be compelling, easy-to-read
Words: 1070 - Pages: 5
saw it as Martha Stewart was the brains behind MSO and if she went to jail where would the ideas come from to keep the company going? So reduced profits mean that investors will be less likely to pay less for the shares. Martha’s Stewart’s target market is made of up women and men alike who are interested in good product but also interested in the Martha’s reputation and character. They like her for who she is and therefore like her product. You wouldn’t be buying a product from her if she wasn’t
Words: 321 - Pages: 2
targeted market give favorable expectations for the company. A diverse group of staff provide a background to provide the services required to flourish in a growing market. The company does have some weak links and one will be the amount of initial debt required to start the company. In the current climate of geological engineering services the growth due to national and local regulations is trending up. This allows new companies to startup and become profitable very quickly. The market is growing
Words: 1371 - Pages: 6
able to communicate with one another appropriately. We also have communicational and interpersonal skills which allow us to communication effectively with our team members, whilst also which others involved in the musical and most importantly the target market itself, which includes students, teachers and parents. We are able to build an understanding of consumer needs, therefore
Words: 1240 - Pages: 5
the state of the hall are both Internal and external, this paper seeks to identify, analyze and provide possible solutions to these problems as the hall holds a potential for growth. Rebranding itself to be functional with the changes of its target market in terms of their needs and preferences, the hall would be seen in a different light communicated through the new experience it would offer and its high service quality. With the implementation of a new marketing strategy, the hall also seeks
Words: 1992 - Pages: 8
