ROI of Integrated Marketing Research Project Research Results Developed by The PMA Educational Foundation, Inc. Northwestern University and The Dudley Group, Inc. in association with the Forum for People Performance Management and Measurement © Copyright 2005 by the PMA Educational Foundation, Inc. All rights reserved Copyright © 2005 The PMA Educational Foundation, Inc. All rights reserved. Published by The PMA Educational Foundation, Inc. 257 Park Avenue South New York, NY 10010 As the
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Journal of Business & Industrial Marketing Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm Elena Fraj Eva Martínez Jorge Matute Article information: To cite this document: Elena Fraj Eva Martínez Jorge Matute, (2013),"Green marketing in B2B organisations: an empirical analysis from the natural#resource#based view of the firm", Journal of Business & Industrial Marketing, Vol. 28 Iss 5 pp. 396 - 410 Permanent link to this document: http://dx
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Budgeting Get Started What would you do? Mei Po runs a small artisan shop that makes decorations and gifts for the Chinese New Year. Unique hand-crafted touches and a great word-of-mouth reputation keep her products in high demand. Recently, Mei Po learned that the space next door was available to lease. The timing was right as she was looking to expand her business. But as she reviewed the loan application, she noticed that in addition to a business plan, she needed to prepare a one-year budget
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solution for our customers that will reduce grocery buying inefficiencies and make our customers’ lives better. Our customer is the socially conscious grocery shopper. They are adults with middle to high income, and middle to high education level. Our product is best suited to individuals who do want to prepare food at home. Our customer is willing to change his grocery shopping habits in an effort to waste less food. The solution is Mela. Mela is a subscription service that makes the grocery buying more
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Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision of communication that offered paging products and services. It was founded by Mike Lazaridis, and Jim Balsillie who were leading the company until 2012 (Surowiecki, 2012). As company was going through crisis and organizational changes top management positions were occupied by different people
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controllable, indeed mechanical; it is the so-called mechanical worldview which underpins many traditional approaches to strategy development and general management theory (see Mintzberg, 2002 for an overview). The complexity worldview presents a new, integrated picture of the behaviour of organisations, marketplaces, economies and political infrastructures; these are indeed complex systems as we will explain below. Some of these behaviours are recognised in other theories and other empirical
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of New Entrants Intensity of rivalry among existing competitors Bargaining Power of Buyers Bargaining power of Suppliers Threat of Substitutes Ansoff Matrix Summary 4. Empirical Findings Uncontrollable Environmental Factors Political and Legal Environment Economic Environment Socio-Cultural Environment Technological Environment Porter Five Forces Threats of New Entrants
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Computerisation Strategy Proposal for the new TVU/LSHT training hotel (2009) 1. Introduction The aim of this report is to look at the possible implementation of computer and information technologies at the Thames Valley University, London School of Hotel Training (TVU/LSHT). This has become necessary because the business has experienced a severe downturn in revenue since 2009 which has resulted in them experiencing trading losses and a lack of investment in both the business and the facilities
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to produce a detailed analytic marketing strategy for a new or existing product. The marketing strategy for the product will include the following evidence and information about: - How the strategy is based on the principles of marketing. - How sources of primary and secondary marketing information will be used in relation to the product. - An analysis of how the impact of the external environment will affect the marketing decisions of the product to be launched. - An analysis
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very important topic as companies have gone through countless restructurings in an attempt to respond to new competitive pressures in the business environment. Change is the movement of a company away from its present state toward some desired future state to increase its competitive advantage. One of the principal reasons that companies fail is their inability to change and adapt to a new competitive environment because of organizational inertia—a force that makes companies resist change.
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