(MNC)? Did Unilever expand its operations during the period of study? How does Unilever finance its short-term and long-term operations and what is the capital structure of Unilever? How was the market value of Unilever affected by the changing strategies in a dynamic environment? The study aims to provide an insight to these and many more questions during the period 2001-2006. Whereas section 2.0 contains the brief overview about the current global and regional environment; section 3.0
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GROUP 7B: PEARS CONSUMER BEHAVIOUR PROJECT GROUP MEMBERS Gaurav Jain (B10079) Kapil Dhanania (B10083) Riddhi Mazumdar (B10104) Sahil Ahuja (B10105) Souvik Halder (B10112) Sulabh Govila (B10113) Contents PEARS BRAND HISTORY 3 Change in 2009: 4 OBJECTIVE 4 PEARS POSITIONING: A MANAGEMENT PERSPECTIVE 5 Pears Brand Manager: Insights from Interview 6 NEED RECOGNITION: 8 Insights from customer interactions: 8 Company Recommendations 9 INFORMATION
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Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan
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Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management
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reasoned action” model be applied to each brand? Are there gaps that can be found with regard to each brand? 7 Limitations to the TRA Model 8 Question 5: Based on the analysis and the application of concepts, how can a new brand be launched? 8 Marketing Communication 10 Pricing 11 Distribution 11 Question 1: What are the category beliefs among the non-users of shampoo? In the Indian mass market, it was found that among non-users of shampoo, most do not engage in washing their hair very
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SUBMITTED TO Submitted to: Dr. Nazrul Islam Professor Department of Business Administration East West University SUBMITTED BY Students of the Department of Business Administration | | | |Name of the students |ID No. | |Jaheda Sultana
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formally inaugurated the factory. Dalda Banaspati was the first product to come out of factory followed by Lux toilet soap in 1954. LBPL pioneered the business of processed animal and poultry feeds in Pakistan when they began their production and marketing in 1960. However due to immense difficulties it was not possible to keep this part of business viable therefore it was closed in 1980. A soap and glycerin factory was established in Chitagong in the then East Pakistan in 1961. However this factory
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Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management
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of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN
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Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE
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