few years rural India has witnessed an increase in the buying power of consumers, accompanied by their desire to upgrade their standard of living. Host of projects, such as NREGA, ITC's echaupal, HLL's project Shakti, retail hubs like Kisan Sansar (Tata), Haryali Kisan Bazar (DMC), both from the government and the private companies, have changed the rules of the marketing game in rural India. The paper discusses the profile of the rural Indian
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……………. 7 4. Segmentation, Targeting & Positioning of Products………………………………………………………………………………… 5. Marketing Mix Analysis…………………………………………………………..…………………………………………………. 6. Financial/Pricing Analysis………………………………………………………………………………………………………….. 7. CSR/Ethics…………………………………………………………………………………………………………………………. 8. Recommendation…………………………………………………………………………………………………………………… 9. New Marketing Strategy…………………………………………………………………………………………………………… 10. Monitoring Control………………………………………………………………………………………………………………
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KARELIA UNIVERSITY OF APPLIED SCIENCE International business Sukhanova Taisiia 1301237 MKBNS13 PORTFOLIO ASSIGNMENT September-November 2013 Chapter 1. Recently, I bought a Smartphone for myself, so here the short report about it. Product: Smartphone HTC one S. Features: The main reason for buying this phone was the price and design. I was really satisfied with the price
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lebih fantastis dengan adanya isu-isu good corporate governance (GCG) dan corporate social responsibilities (CSR), yang notabene mengharuskan perusahaan memiliki nilai-nilai lebih dari sekedar BUMN yang produktif dan menguntungkan tapi juga bernilai tambah bagi masyarakat dan lingkungan. Itulah mengapa saat ini, tidak hanya PT. Pos, tapi juga BUMN yang lain mulai menggalakkan kegiatan-kegiatan CSR dan transparansi dalam proses bisnisnya. PT. Pos dalam posisinya saat ini tidak mungkin tidak dan tidak
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BUSINESS ENVIRONMENT SWOT ANALYASIS REPORT ON BISLERI INTERNATIONAL PVT LTD. INDEX |S.R. NO. |TOPIC |PAGE NO. |REMARK | |1. |INTRODUCTION | | | |2. |STRENGTH OF BISLERI COMPANY
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Chapter 1: Introduction Background of The Study MBA curriculum is highly focused on mixture of theoretical and practical studies. As part of the MBA course it is essential that the student submits a comprehensive study during the Internship period and prepare and present a study report. As part of that the study topic was decided in consultation of the supervisor as “Performance Analysis of Grameenphone for The Year 2009”. Under the scope of the topic a comprehensive study was done on Grameenphone
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trendwatching.com’s free Monthly Trend Briefing How will YOU deliver on consumer expectations in the next 12 months? 10 crucial consumer trends 2013 December 2012 / January 2013 trendwatching.com/trends/10trends2013 Introduction: 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever
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MARUTI SUZUKI Maruti Udyog Limited (MUL) : established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on Suzuki alto kei. Maruti Udyog Limited was renamed as Maruti Suzuki India Limited . (17 Sept. 2007,) The company's headquarters are located at “Plot no.1 Nelson Mandela Road, Vasant Kunj, New Delhi-110070. It has two plants for Manufacturing facility:- Gurgaon Manufacturing facility Manesar Manufacturing facility 4. GURGAON PLANT Three fully
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“MULTINATIONAL CORPORATIONS” A multinational corporation has its facilities, subsidiaries, and other assets in countries other than its home country. A multinational corporation is also known as multinational enterprise . Businesses are always running after profits, therefore, they try to find out ways to decrease the cost as much as they can e.g. cheaper labor to bring about efficiency because it cuts cost of production. The concept of MNC’s originated from Western Europe particularly England
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GREEN MARKETING IN INDIA: EMERGINGOPPORTUNITIES AND CHALLENGES Pavan Mishra* & Payal Sharma** th Received: 10 Sept.2010 Revised: 15 th Dec.2010 Accepted: 25th Dec. 2010 Abstract Green marketing is a phenomenon which has developed particular important in the modern market. This concept hasenabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies
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