STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering
Words: 1778 - Pages: 8
IILM Graduate School of Management Group Submission on a Case House of Tata: Acquiring a Global Footprint Submitted by: - Submitted to:- Abhigyan Prof. Vinay Chirania Dipandita Kar Himali Kulshrestha Mridul Tiwari Priyanka Aggarwal Subhashree Roy Vaibhav Singh Summary of House of Tata: Acquiring a Global Footprint The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer
Words: 1729 - Pages: 7
Business Failure 1 Running Head: BUSINESS FAILURE Examining a Business Failure Ric L. Rushing March 6, 2009 University of Phoenix Business Failure 2 In March of 1967 Daewoo Group was founded by Kim Woo- Jung, he was a graduate of a prestigious in university in Seoul where he received an Economics degree. Jung decided became an entrepreneur and founded Daewoo Group. Daewoo Group had benefited from government sponsored loans which were based on potential export profits
Words: 1064 - Pages: 5
Executive summary Inchcape is an independent international automotive retailer and distributor, which is operating in 26 Emerging and Developed markets. It has diversified multi-channel revenue streams comprising sales of new and used cars, spare parts, sales service, insurance and finance. Inchcape’s vision is to be the world’s most customer-focused automotive retail group and good operation of world’s famous automotive brands, such as BMW/Mini, Land Rover, Porsche, Toyota/Lexus, Volvo, Jaguar
Words: 2827 - Pages: 12
[pic] ASSIGNMENT OF ECONOMICS FOR MANAGERS SUBMITTED TO:- LECT.POOJA KANSRA COURSE NO.ECO-519 SUBMITTED BY:- RAHUL MITTAL CLASS: M.B.A (TWINNING) BATCH:-2010
Words: 3244 - Pages: 13
time, CARS for a young family were far out of reach and is still the same.”- Ratan Tata Before starting the project, an extensive research was conducted by Tata Motors. They have finally arrived at; the middle class men should have safer transportation for their families, to fill the status void felt by the middle class families and also realized that four wheels had emotional, not just practical appeal. Tata motors initial sales projections were at about 500,000 cars per year. The basic reason
Words: 512 - Pages: 3
Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first
Words: 414 - Pages: 2
Tata Teleservices Integrates all its services under Tata Docomo : Tata Teleservices Integrates all its services under Tata Docomo Presented By: Sanyog Chaturvedi 1 Contents: Contents Umbrella Branding Tata Teleservices Tata Docomo Indian Telecom Industry SWOT Analysis Effect Of the Merger 2 Umbrella Branding: Umbrella Branding An umbrella brand is an overarching brand used across multiple related products. Umbrella branding is also known as family branding. It contrasts with individual
Words: 1496 - Pages: 6
|Future Group | |Profiling & evaluation of T24 mobile services in Kolkata with way forward to improve productivity in revenue, number of customers & services | |offered | |
Words: 6749 - Pages: 27
Bajaj Auto operates in all the segments of the two wheelers industry. As a percentage breakup of revenues in FY 2000, 39% was earned through sale of scooters, 22% through motorcycles, 7% via step-thrus, 23% from three wheelers and 3.4% from mopeds. The company is a major player in the 3-wheeler market with almost 81% market share in the year 2000. Traditionally the focus of Bajaj Auto was in the scooters segment in the two wheelers market. But, of late, due to decline in the scooters volume due
Words: 4933 - Pages: 20
